Key takeaways
- Format: Offer-led story ad with two payout tiers presented as price cards.
- Best for: Recruiting referral partners or affiliates for local home-service businesses.
- Hook: Get paid up to $1,000 for every closed job you refer.
- Reuse it: Swap in your own partner audience, payout tiers and service area.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Speaks to a specific audience
The 'Agent Referral Program' label instantly tells real estate agents this ad is for them. Narrow targeting in the creative itself filters out homeowners and lifts relevance.
- 02
Concrete money on the table
Two exact payout figures make the value tangible in seconds. Highlighting the $1,000 tier in blue anchors attention on the biggest reward.
- 03
Trust protects the agent's reputation
Agents only refer contractors who won't embarrass them. 'Most trusted', 'Licensed & Insured' and the local area badge reduce that risk.
- 04
Clean top-to-bottom flow
Photo, headline, offer, proof and CTA stack in a logical reading order. The full-width button gives one obvious next step.
Full creative breakdown
Who this ad targets
The ad targets licensed real estate agents and brokers in the Portland, Oregon and Vancouver, Washington metro area. These professionals regularly see roof issues come up during home inspections, listings and closings, and their clients often ask for a contractor recommendation. The creative appeals to agents who want an extra income stream and a dependable partner they can recommend without risking their reputation. It would also fit property managers, home inspectors and mortgage brokers who influence homeowners at key moments.
Copywriting analysis
The copy is built around partnership rather than selling roofs. 'Partner with' positions the agent as an equal, not a customer, while 'the most trusted roofers in the Northwest' supplies a superlative claim that does the credibility work. The subline handles both motivations in one sentence: 'refer with confidence' addresses reputation risk and 'get paid for every closed job' addresses income. The phrase 'closed job' is smart language for agents, who think in closings. The offer cards use short labels and big numbers, so the value is scannable. 'Sign up today' adds mild urgency without a deadline. The only weakness is that the program's mechanics, such as how to refer, are left for the landing page.
Visual design
The design splits into a photographic top and a dark navy information zone, joined by a soft gradient that keeps the house visible while giving the text strong contrast. A single accent blue ties together the highlighted headline words, the $1,000 figure and the CTA button, guiding the eye down the layout. Heavy uppercase sans-serif type gives the headline punch, and the rounded offer cards feel like pricing tiles. Small line icons keep the trust badges light. The logo sits top-left where it is visible but does not compete with the message.
How to adapt this template for your brand
- Define the partner audience you want to recruit, such as agents, inspectors or property managers, and name them in the top label.
- Replace the house photo with a high-quality image of your own finished work.
- Set two clear payout tiers that match your services and highlight the larger one in your accent color.
- Add two or three trust badges that matter to partners, such as licensing, insurance, reviews or service area.
- Link the CTA to a short sign-up form and test it in story placements first.
Tips for roofing ads on Meta
On Meta, run this in Stories and Reels placements and target by job title or interests such as real estate agents and brokerages within your service radius. Keep important text away from the top and bottom 14% so it is not covered by profile and reply UI. On LinkedIn, target job titles like Real Estate Agent and Realtor in the Portland and Vancouver area and resize to a 1080×1350 or square version. Use a lead form so agents can join without leaving the app.
About this creative
This vertical 9:16 story ad from IBEX Roof, a roofing company serving Portland, OR and Vancouver, WA, targets real estate agents rather than homeowners. The top half shows a bright photo of a modern grey two-storey home with a fresh shingle roof, with the IBEX Roof mountain-goat logo in the top-left corner. The image fades into a dark navy panel that carries all the messaging. A small blue label reads 'Agent Referral Program', followed by a bold uppercase headline: 'Partner with the most trusted roofers in the Northwest', with 'most trusted' highlighted in bright blue. A short subline promises agents can refer buyers and sellers with confidence and get paid for every closed job. Two side-by-side cards present the offer: $250 per repair referral and $1,000 per roof replacement, the larger amount set in blue. Trust icons for 'Licensed & Insured' and 'Portland & Vancouver' sit below, ending with a full-width blue 'Sign up today' button.
Meta ad · 338 × 600 · Roofing
Roofing Referral Program Ad Template: IBEX Roof Agent Offer
This vertical story ad from IBEX Roof recruits real estate agents into a paid referral program. It uses a clear offer format with two payout tiers, trust badges and a single CTA. Use it as a template for any B2B partner, affiliate or referral campaign in home services.
Added
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Details
Ad copy
Primary text
Real estate agents in Portland & Vancouver: your clients need a roofer they can trust, and you deserve to get paid for the referral. Join the IBEX Roof Agent Referral Program and earn $250 for every repair and $1,000 for every roof replacement that closes. Licensed, insured and trusted across the Northwest.
Description
Agent Referral Program – Portland & Vancouver
On-image text
IBEX ROOF | AGENT REFERRAL PROGRAM | PARTNER WITH THE MOST TRUSTED ROOFERS IN THE NORTHWEST | Refer your buyers and sellers with confidence — and get paid for every closed job. | $250 per repair referral | $1,000 per roof replacement | Licensed & Insured | Portland & Vancouver | SIGN UP TODAY →
Headline ideas for this template
- 1Turn your client's roof into a $1,000 referral
- 2Agents: get paid for every roof you refer
- 3Refer with confidence. Earn on every closed job.
- 4The roofer Portland agents trust to protect their name
- 5$250 per repair. $1,000 per replacement. Join today.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
