Typeform Tip 3 ad on coral with a big 11% stat in an arch and three smiling people giving thumbs up over gifts — Typeform's coral variant adds a cheering team to make the same 11% stat feel like a celebration.

Key takeaways

Format: Numbered tip with a giant stat inside an arch and a celebrating group.
Best for: SaaS brands A/B testing creative variants of one educational message.
Hook: An 11% lift framed as a reason to celebrate.
Reuse it: Keep the stat and copy fixed and test background color and illustration.

Available sizes

Meta Marketplace / Messenger1200 × 1200 · PNG

What is a listicle ad?

A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.

See all listicle ads →

Why this listicle ad works

01
Bold color stops the scroll
Coral is warm and high-energy in a feed full of blues and whites. It grabs attention faster than softer pastels.
02
Celebration framing
Three people cheering imply the stat is a win worth sharing. It adds emotion to a data point.
03
Incentive examples shown
The gift, coins and star show what an incentive can be. Viewers get ideas without reading extra copy.
04
Built-in A/B test
Same message, different look makes a clean creative test. It helps the brand learn which style its audience prefers.

Full creative breakdown

Who this ad targets

This ad targets the same audience as the lavender variant: marketers, survey creators, HR and customer experience teams who want more people to finish their forms. The livelier coral style and diverse cheering team may resonate more with small business owners and teams who respond to energy and optimism. It fits LinkedIn targeting by job function, Meta interest targeting around marketing and small business, and retargeting Typeform blog readers or free users.

Copywriting analysis

The on-image copy is identical to the lavender version, which keeps the test clean: tip number, setup, giant stat and outcome. "Forms with incentives have 11% higher completions" is specific and benefit-led. The repetition across variants shows how brands can isolate visual changes while keeping the message constant. The tip format positions Typeform as a helpful expert. For this variant, the primary text can lean into the celebration angle with words like win or boost, matching the more energetic visuals.

Visual design

The coral block and lighter arch create a strong frame that focuses attention on the stat. The arch shape adds a soft, architectural feel compared to the hexagon in the other version. Cream at the bottom gives the illustration a clean stage. The illustration uses coral, teal, navy and cream, tying neatly to the brand palette. The small white logo keeps branding subtle. The heavy black 11% is readable at feed size, and the cheering pose adds upward movement.

How to adapt this template for your brand

Take an existing stat ad and keep its copy unchanged.
Swap the background to a bold, warm brand color.
Change the container shape, such as an arch instead of a hexagon.
Replace the illustration with a group celebrating the outcome.
Run both versions to the same audience and compare click-through rates.

Tips for saas & tech ads on Meta

On LinkedIn and Meta, run this alongside the lavender variant in the same ad set so the algorithm can pick the winner. Bold coral often wins on mobile feeds, while softer pastels can perform better on desktop LinkedIn. Link to a blog post or guide with all tips. Rotate tip numbers every few weeks and keep the visual system so viewers recognise the series instantly.

About this creative

This square Typeform creative sits on a cream canvas with a large coral rectangle filling the top two thirds, framed by a thin cream border. The white Typeform logo and wordmark sit small at the top center. A dark teal pill reading "TIP #3" in white monospaced type overlaps a lighter coral arch that rises from the center. Inside the arch, black text reads "Forms with incentives have", followed by a huge bold "11%" and "higher completions". At the bottom, a colorful illustration shows three smiling people: a man in a cream sweater giving a thumbs up, a woman in a coral top pointing upward and a woman in a white tee giving a thumbs up. In front of them sit a gift box, a stack of coins with a dollar symbol and a star, representing different kinds of incentives. The warm coral and cream palette, plus the celebrating characters, make this version feel more energetic than the lavender variant.

Meta ad · 1200 × 1200 · SaaS & Tech

SaaS Stat Tip Ad Template in Coral (Typeform Example)

This Typeform ad shares the same incentive tip as its lavender sibling but uses a bold coral arch and a group of cheering people. The giant 11% stat stays the hero. It is a useful template for testing color and illustration variations within an educational SaaS ad series.

Added 5 Oct 2026