Key takeaways
- Format: Gift-with-purchase offer showing the collectible freebie next to the products.
- Best for: Brand anniversaries, merch drops and raising basket size with a freebie.
- Hook: A free collectible that comes in two designs, so fans want both.
- Reuse it: Show your freebie large, tie it to a two-item purchase and add a collect-them-all line.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Raises order value
Requiring two drinks for the freebie encourages people to buy more or bring a friend.
- 02
Collectible urge
Two designs and collect them both trigger completion behaviour and repeat visits.
- 03
Anniversary story
Celebrating 20 years gives a reason for the offer and builds brand affection.
- 04
Show the gift
The magnets are pictured clearly, so viewers know exactly what they get.
Full creative breakdown
Who this ad targets
This ad targets Happy Lemon fans and regular bubble tea customers in the US, especially those who enjoy salted cheese foam drinks and collectible merch. Fans of cute mascots and limited items are key, as the two designs encourage repeat purchases. It also reaches friends and couples who can share the two-drink requirement, and long-time customers who feel connected to the brand's 20-year history.
Copywriting analysis
The headline leads with the strongest words: free and limited edition. Stacking them in large capitals inside the navy circle makes the offer impossible to miss. The supporting line clearly states the condition, purchase of two Salted Cheese Series drinks, which is honest and sets expectations. Collect them both is a short, playful push towards repeat visits. The anniversary badge adds emotional context. Fine print covers timing, availability and exclusions, which is necessary for a promotion and protects the brand. The tone is friendly and celebratory.
Visual design
A strong blue gradient background with a navy circle creates a clear focal area for the offer. Two large cups overlap the circle, connecting product and message. The yellow magnets and anniversary badge echo the brand's lemon yellow and pop against the blue. The mascot adds warmth and character. A navy footer neatly contains legal text and the logo. The layout is busy but organised, with clear hierarchy from headline to fine print.
How to adapt this template for your brand
- Decide on a freebie and the purchase condition, such as two items.
- Show the freebie clearly, and offer two or more designs if possible.
- Put FREE and the item name in the largest type on the ad.
- Add a reason, such as an anniversary, and a collect-them-all line.
- Include dates, availability and exclusions in the fine print.
Tips for bubble tea ads on Meta
On Meta, run this as a local reach or store-traffic campaign around participating locations. In Stories, add a countdown sticker for the end date or while supplies last. Keep fine print out of the bottom safe zone in vertical placements. Follow up with a Reel or carousel showing both magnet designs up close, and post UGC from customers who collected both.
About this creative
This creative from Happy Lemon promotes a gift-with-purchase offer tied to the brand's 20th anniversary. Two tall drinks with thick salted cheese foam tops sit in the foreground: a milk tea on the left, dusted with matcha, and an amber iced tea on the right. Both cups carry the Happy Lemon logo vertically. Behind them, a large navy circle holds the main message: receive a free limited edition magnet with purchase of two Salted Cheese Series drinks. On the left, two round yellow magnets featuring the brand's mascot and a 20 years of happy ring are shown, with a curved line inviting customers to collect them both. A yellow badge on the right reads celebrating 20 years of happy. A navy footer holds the logo and fine print: in store only from 9/21/26, while supplies last, excluding salted cheese bought separately. The palette is bright blue and yellow, cheerful and celebratory.
Meta ad · 338 × 600 · Bubble Tea
Free Collectible Magnet Gift with Purchase Ad Template
This ad from Happy Lemon offers a free limited edition magnet with the purchase of two Salted Cheese Series drinks, as part of a 20-year anniversary. Two collectible designs are shown next to two drinks. Use it as a template for gift-with-purchase offers, anniversaries and collectible merch campaigns.
Added
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Details
Ad copy
Primary text
Celebrating 20 Years of Happy 💛 Get a FREE limited edition magnet when you buy two Salted Cheese Series drinks. Two designs to collect, in store only and while supplies last.
Description
With purchase of two Salted Cheese Series drinks
On-image text
Receive a FREE Limited Edition Magnet | With purchase of two Salted Cheese Series drinks | Collect them both! | 20 Years of Happy | Celebrating 20 Years of Happy | happylemon | Available in store only starting 9/21/26 and while supplies last. One magnet free with the purchase of two Salted Cheese Series drinks, excluding Salted Cheese purchased seperately/as a topping.
Headline ideas for this template
- 1Free limited edition magnet with two drinks
- 2Collect both 20 Years of Happy magnets
- 3Celebrate 20 years with a free gift
- 4Two drinks, one free collectible
- 5Our birthday, your free magnet
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
