Key takeaways
- Format: Lifestyle photo with an AirDrop-style pop-up carrying the discount.
- Best for: Seasonal sales, discount codes and flash promotions for DTC brands.
- Hook: Familiar phone notification that 'delivers' a 30% off code.
- Reuse it: Swap the AirDrop text for your offer, code and two action buttons.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Notification pattern grabs attention
An AirDrop pop-up is instantly recognisable to iPhone users. People are conditioned to look at notifications, so the offer gets read.
- 02
Code and CTA side by side
The code and the shop button sit where 'Decline' and 'Accept' would be. It makes saying yes feel like the natural tap.
- 03
The result is on show
Long, shiny hair demonstrates the benefit of scalp care. The product is held close, linking it to the outcome.
- 04
Memorable, on-brand code
SCALP30 combines the product focus and the discount. It's easy to remember at checkout and reinforces the category.
Full creative breakdown
Who this ad targets
The ad targets women aged roughly 25–45 who care about hair health, have concerns about thinning, shedding or scalp buildup, and are interested in clean, wellness-led haircare. Many already follow Divi or know the brand from social media and are waiting for a deal. This makes the ad ideal for retargeting site visitors, past purchasers and email lists during seasonal sales. Interest targeting could include haircare, hair growth, clean beauty and wellness.
Copywriting analysis
The copy is short and transactional. 'Divi Seasonal Sale!' announces the event, and 'Refresh and Save' cleverly ties the seasonal 'refresh' to both the routine and the scalp itself. The buttons do the heavy lifting: 'GET THE CODE: SCALP30' delivers the code openly, so there's no need to sign up, and 'SHOP THE SALE (30% OFF)' repeats the discount for anyone who only skims. Using all caps on buttons mimics UI conventions. The weakness is that there's no deadline, so adding an end date would add urgency.
Visual design
The design uses a soft, natural palette of cream, sage green and terracotta that matches Divi's clean-beauty brand. The photo is calm and editorial, cropped to emphasise the hair and bottle. The AirDrop card uses a blurred glass effect, rounded corners and iOS-style typography for realism. The terracotta primary button provides the strongest contrast, guiding the tap. Sage 'D' monogram patterns frame the photo and reinforce brand recognition.
How to adapt this template for your brand
- Choose a lifestyle photo that shows the outcome of your product, with the product held in shot.
- Overlay an AirDrop-style or notification card on the lower half of the image.
- Write a short sale title and a two-word benefit tagline.
- Replace the Decline/Accept buttons with your code and a 'Shop the sale' button.
- Frame the image with a brand pattern and add an end date in the primary text for urgency.
Tips for beauty & skincare ads on Meta
On Meta, this works best for retargeting and engaged audiences during a sale window, as the offer converts warm traffic quickly. Use it in Feed and Stories, and test whether a 9:16 version with the pop-up centred lifts clicks. Avoid making the pop-up look like a real system alert that could mislead users, as Meta can reject deceptive UI. Add a countdown or deadline in primary text and rotate creatives every few days of the sale.
About this creative
This square Divi ad promotes a seasonal sale on its scalp serum. The Divi logo sits in a cream header strip at the top. Below, a photo shows a woman with long, glossy brown waves holding a sage green dropper bottle of Divi serum near her chin, her face cropped above the nose to keep focus on the hair and product. The photo is framed by sage-outlined 'D' monograms with leaf details on both sides. Overlapping the lower half is a soft cream card styled like an iPhone AirDrop pop-up: 'AirDrop' at the top, then 'Divi Seasonal Sale! Refresh and Save.' Two buttons replace the usual Decline and Accept: an outlined button reading 'GET THE CODE: SCALP30' and a terracotta button reading 'SHOP THE SALE (30% OFF)'. The result feels like a personal message rather than a banner ad, and the healthy, long hair shows the promised outcome.
Meta ad · 1200 × 1200 · Beauty & Skincare
Divi Scalp Serum Ad: AirDrop Discount Template
This Divi ad promotes a 30% seasonal sale on its scalp serum using an iPhone AirDrop-style pop-up over a model holding the bottle. It's a square offer creative for Meta. Use it as a template for discount codes, flash sales and seasonal promotions for beauty or DTC products.
Added
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Details
Ad copy
Primary text
Our seasonal sale is here. Refresh your scalp routine and save 30% on Divi with code SCALP30. Healthier scalp, fuller-looking hair. Limited time only.
Description
Refresh your scalp care and save.
On-image text
divi | AirDrop | Divi Seasonal Sale! Refresh and Save. | GET THE CODE: SCALP30 | SHOP THE SALE (30% OFF)
Headline ideas for this template
- 1Your scalp deserves a refresh – 30% off
- 2Incoming: 30% off your scalp routine
- 3Healthier scalp, fuller-looking hair, for less
- 4Use SCALP30 before the sale ends
- 5Seasonal sale: your best hair, 30% off
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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