Key takeaways
- Format: Illustrated lifestyle scene where a character reaches out of a phone screen to the product.
- Best for: Beauty and personal care brands selling online convenience or everyday self-care.
- Hook: A visual surprise: a hand breaking out of the phone screen into the real world.
- Reuse it: Swap in your product and a character from your audience reaching out of a screen to grab it.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Scroll-stopping visual twist
A character breaking out of a phone screen is unexpected and mirrors the viewer's own device, so it grabs attention in a feed.
- 02
Headline and image say the same thing
"Care you can reach" is shown literally by the reaching hand, so the message lands instantly without extra copy.
- 03
Illustration stands out
A flat, editorial illustration feels different from typical beauty product photography and gives the brand a modern, artful look.
- 04
Calm, on-brand palette
Sage, cream, terracotta and soft teal feel gentle and natural, matching a product built around mild exfoliation and hydration.
Full creative breakdown
Who this ad targets
Women aged roughly 25–45 who shop for beauty and personal care online and see skincare as part of a relaxed self-care routine. They are style-conscious, respond to calm, aesthetic content and spend much of their downtime on their phone. They want products that are effective but gentle, and value trusted, accessible brands over clinical or luxury options. The ad also speaks to busy people who like the idea that looking after their skin can be as easy as ordering from their phone.
Copywriting analysis
The ad relies on a single four-word line: "Care you can reach." It works on two levels. Literally, it describes the woman reaching out of the phone to grab the product. Figuratively, it says that good skincare is accessible, affordable and close at hand, which fits Dove's everyday, inclusive positioning. The full stop makes it feel calm and confident rather than pushy. The product name on the tube, gentle exfoliating hydration, carries the functional benefit, so the headline can stay emotional. There is no offer or CTA on the creative, so it works best as a brand or awareness ad, with selling points added in the primary text.
Visual design
The creative uses a flat, slightly textured illustration with soft shading. The background is divided into three bands: sage green, cream and grey concrete, giving depth and a sense of a real room. The phone sits in the centre, while the reaching arm leads the eye diagonally to the product in the bottom right. Small sparkles highlight the tube. The woman's beige outfit blends with the bedroom scene, keeping the white tube the brightest object. A dark teal serif headline links to the logo colour on the tube.
How to adapt this template for your brand
- Commission or create an illustration of a character from your audience inside a phone screen.
- Have the character reach out of the screen toward your product placed in the real space.
- Place the product in the lower corner and add subtle sparkles or light to draw the eye.
- Write a short headline that describes the action, such as access, reach or ease.
- Use a soft, limited colour palette that matches your packaging and brand colours.
Tips for beauty & skincare ads on Meta
On Meta, this square illustration works well in Feed and stands out against photo-heavy beauty ads. Create a 4:5 version with the headline lower down for mobile, and a 9:16 version for Stories and Reels, where the arm could animate out of the screen as a short loop. Since there is no offer on the creative, add the benefit or a discount in the primary text. Test it against a product photo version to see which drives more clicks.
About this creative
This square ad for Dove uses a flat, editorial illustration style instead of photography. The background is split into a soft sage green wall, a cream lower wall and a polished grey concrete floor. In the centre stands an oversized smartphone. On its screen, a woman with a dark bob and round sunglasses sits on the edge of a bed in a warm terracotta bedroom, wearing a matching beige knit set and tan slippers. She leans forward and her arm breaks out of the screen, reaching into the real space to grab a white Dove tube with a peach cap. The tube reads gentle exfoliating hydration, with the Dove logo and two gold dove icons. Small sparkles around the product draw the eye to it. Above everything, the line "Care you can reach." is set in a dark teal serif. The idea links mobile shopping with effortless self-care in a calm, stylish way.
Meta ad · 1200 × 1200 · Beauty & Skincare
Skincare Ad Template: Illustrated Character Reaching Out of a Phone
This skincare ad template shows how Dove uses a flat illustration in a square 1200×1200 format. A woman leans out of a smartphone screen to reach a tube of exfoliating cream. Use it as inspiration for Meta ads that turn online shopping and self-care into one simple, memorable visual idea.
Added
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Details
Ad copy
Primary text
Self-care shouldn't feel out of reach. ✨ Dove Gentle Exfoliating Hydration lifts away dull, dry skin while keeping it soft and moisturised – so smooth, cared-for skin is always just a scroll (and a reach) away. Order yours today and give your skin the care it deserves.
Description
Gentle exfoliation, lasting hydration.
On-image text
Care you can reach. | Dove | gentle exfoliating hydration
Headline ideas for this template
- 1Self-care, one reach away.
- 2Smooth skin, straight from your screen.
- 3Gentle exfoliation, delivered to your door.
- 4Your softest skin is closer than you think.
- 5Scroll less, glow more.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
