Key takeaways
- Format: Offer ad with open packaging and products revealed
- Best for: Gift-set launches where contents need explaining
- Hook: Value kits are here – save up to 30%
- Reuse it: Open your packaging and let products spill out
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Unboxing feel
Open tins mimic the excitement of opening a gift.
- 02
Contents visible
Shoppers see real products, reducing uncertainty.
- 03
Consistent campaign
Same headline and badge as v1 build recognition.
- 04
Dramatic lighting
Low-key light on red adds a luxurious holiday mood.
Full creative breakdown
Who this ad targets
Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Dieux Value Kits works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.
Copywriting analysis
The copy matches the first version: 'Value kits are here' frames the offer as exciting news and 'Save up to 30%' gives the money reason. Keeping text identical across visual variants lets you test imagery alone. The left-aligned headline creates a more editorial feel, and the short copy leaves the open tins to tell the story.
Visual design
Deep red with soft vignette lighting creates drama and warmth. The diagonal stack of tins adds energy, while open lids and inserts show detail. Products in yellow, navy and white contrast with the silver and red. Text is left-aligned in the upper-left negative space, balancing the heavier product cluster on the right.
How to adapt this template for your brand
- Pick a bundle with a real, clear saving and lead with the percentage.
- Stack products or gift packaging on a bold, seasonal single-colour backdrop.
- Write a short serif headline that announces the offer as news.
- Place a small badge with the saving directly under the headline.
- Keep the bottom 20% clear for story UI and A/B test 'up to' vs exact savings.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Dieux Value Kits and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative is an alternate version of Dieux's 'Value kits are here' launch. Against a moody deep red background, several embossed silver tins are arranged in a dynamic stack: one sits open in the lower left with a navy Deliverance serum and white moisturizer nestled in a moulded insert, while others are stacked behind with lids askew. A white Instant Angel tube leans against the top tin, and a pale yellow Ethereal Cleansing Oil bottle stands on the right. The headline 'Value kits are here' in white serif type sits on the left, with 'are here' in italics, above a small white badge reading 'Save up to 30%' with a star. Compared with the first version, this layout is more cinematic and shows the products outside the packaging, helping viewers understand exactly what they get while still feeling like an unboxing.
Meta ad · 338 × 600 · Beauty
Skincare Value Kit Ad Template: Open Tins Offer
This vertical Meta story ad, a second version of Dieux's value-kit launch, shows open and stacked silver tins with products spilling out on deep red, plus a 'save up to 30%' badge. The offer format reveals what's inside each kit and suits any gift-set launch.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Value kits are here! Our bestselling routines, packed in collectible tins, now up to 30% off. Treat yourself or check someone off your gift list.
Description
Bestselling skincare in collectible tins.
On-image text
Value kits are here; Save up to 30% ★
Headline ideas for this template
- 1Open up to better skin
- 2Unbox your new routine – up to 30% off
- 3Kits worth gifting (and keeping)
- 4Your favourites, bundled and boxed
- 5The holiday kits are here
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
