Key takeaways
- Format: Split-color product shot with price and inclusions.
- Best for: Hardware bundles where the included accessories add value.
- Hook: Big $549.99 price beside a recognizable trainer.
- Reuse it: Show the product, the extras and the price on a two-color split.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Shows what's in the box
Placing the Zwift Click controllers in the corner makes the bundle value visible, not just written.
- 02
Price you can't miss
The price is the largest text on the ad, which works for shoppers already comparing smart trainers.
- 03
Two-brand color split
Orange and blue reflect Zwift and Wahoo, so the partnership is felt before the copy is read.
- 04
Clear visual hierarchy
Product name, then inclusion, then price, read top to bottom in under two seconds.
Full creative breakdown
Who this ad targets
The ad targets US cyclists who use or want to use Zwift and are looking for an affordable entry into smart trainers. Many are road riders preparing for winter, commuters who want indoor fitness, or riders upgrading from a basic wheel-on trainer. The clear sub-$600 price suits value-focused buyers who still want a well-known brand and the newest virtual shifting features.
Copywriting analysis
The copy follows a simple retail formula: product name, what's included, price. 'with ZWIFT COG & CLICK' is set in a contrasting white banner, which signals it as the added value. The price $549.99 uses charm pricing and superscript cents to feel lower. There are no adjectives or claims, which keeps it credible and scannable. The weakness is that non-Zwift users may not know what Cog & Click does; a short explainer like 'virtual shifting included' in primary text would broaden appeal.
Visual design
A hard diagonal split between saturated orange and blue gives energy and strong contrast with the black trainer. White typography is heavy and condensed, and the white banner breaks up the text stack. The product is shot from a low angle to look substantial. Accessory cut-outs in the corner act as a visual footnote. The overall look is bold and app-like, fitting the gaming feel of Zwift.
How to adapt this template for your brand
- Pick two colors, one for your brand and one for the partner or accessory.
- Split the background diagonally and center your product cut-out on the line.
- Stack product name, a white banner with what's included, and the price at top-left.
- Show the included extras as small cut-outs in a corner.
- Explain the bundle benefit in plain words in the primary text.
Tips for fitness ads on Meta
Use this creative on Meta Stories and Reels for retargeting site visitors and Zwift-interest audiences. Price-led ads perform best when the price is competitive, so run them during promotions or the start of indoor season (October to January). Duplicate it into a 4:5 feed version and A/B test price-forward versus benefit-forward primary text.
About this creative
A vertical story ad featuring the Wahoo KICKR CORE 2 smart trainer on a background split diagonally into bright orange (left) and blue (right). The trainer is shown as a studio cut-out at an angle, with the large black flywheel and Wahoo logo facing the viewer, an orange cog at the center and a chevron-patterned flywheel housing. In the bottom-left corner, the two small Zwift Click controllers are shown separately, highlighting what comes in the box. The top-left text block reads 'KICKR CORE 2' in bold white caps, then a white banner with 'with ZWIFT COG & CLICK' in blue, followed by a huge white price, $549.99, with superscript cents. The colors are a nod to Zwift's orange and Wahoo's blue. The composition is simple and retail-focused: product, inclusions and price, with no lifestyle elements competing for attention.
Meta ad · 338 × 600 · Fitness
Wahoo KICKR CORE 2 with Zwift Cog & Click Price Ad
This Wahoo Fitness story ad sells the KICKR CORE 2 smart trainer with Zwift Cog & Click accessories using a bold split background and a big price. It is a clean product shot template for hardware brands that want to highlight what's included in the box at a clear price.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Ride Zwift with virtual shifting, no cassette needed. KICKR CORE 2 comes with Zwift Cog & Click for just $549.99. Set up in minutes and start training tonight.
Description
Smart trainer with virtual shifting included.
On-image text
KICKR CORE 2 | with ZWIFT COG & CLICK | $549.99 | wahoo | KICKR CORE
Headline ideas for this template
- 1Virtual Shifting Included – $549.99
- 2Start Zwifting for Under $550
- 3KICKR CORE 2: Everything You Need to Ride
- 4No Cassette? No Problem.
- 5The Easiest Way Into Smart Training
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
