Key takeaways
- Format: Themed bundle offer with a sub-brand badge and discount bar.
- Best for: Selling multi-SKU bundles or flavor-based collections at a discount.
- Hook: "The Classic. Never Disappoints." leans on familiar flavor loyalty.
- Reuse it: Group three products by one flavor, add a badge and a percentage off.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Flavor-first bundling
Grouping products by a single beloved flavor makes the choice effortless for people who already know what they like.
- 02
Complementary color CTA
The green offer bar is the complementary color of the red set, so the discount pops instantly against the background.
- 03
Badge creates collectibility
The Flavor Flights badge turns a bundle into a named series, hinting there are more flights to discover.
- 04
Low-risk reassurance
Calling strawberry "the classic" that never disappoints reduces the fear of trying a subscription product.
Full creative breakdown
Who this ad targets
This ad targets smoothie drinkers and convenience-minded healthy eaters, likely women 25–45, who gravitate toward familiar, safe flavors. It works for prospects who are curious about Daily Harvest but hesitant to commit, since strawberry is a low-risk entry point and 25% off lowers the barrier further. It also targets lapsed or existing customers with a fresh reason to reorder, presenting the bundle as a curated pick rather than a generic sale.
Copywriting analysis
The copy uses three layers. The headline, "The Classic. Never Disappoints.", is short, conversational and built on two full-stop sentences that feel confident. It never says "strawberry" in the headline, letting the visuals do that work. The second line, "SHOP THE STRAWBERRY STACK," names the bundle with alliteration that makes it memorable and gives a clear instruction. The badge reinforces the Flavor Flights sub-brand for recall across the campaign. Finally, "SAVE 25%" is placed separately in the CTA bar, so value is the last thing the viewer reads before tapping. The tone is warm and reassuring rather than hype-driven.
Visual design
A red-to-pink gradient creates warmth and appetite appeal, with soft shadows that make the set feel premium. The three cups form a stepped composition with the open, straw-topped cup in front as the hero. Scattered strawberries frame the products and lead the eye inward. Typography is white and centered at the top for legibility. The green CTA bar is the only cool color in the frame, making it the strongest contrast point, and the round badge adds a sticker-like detail.
How to adapt this template for your brand
- Choose one flavor or theme and group three related products.
- Build a set in the flavor's color with real ingredients scattered around.
- Create a simple circular badge naming the bundle or collection.
- Write a short, confident two-sentence headline plus a "Shop the…" line.
- Put the discount in a full-width bar using a complementary color.
Tips for food ads on Meta
Run this in Meta Stories and Reels at 9:16 and keep text inside the central safe zone, as the green bar already does. For Feed, crop to 4:5 around the cups and offer bar. Use the 25% offer in prospecting and in retargeting audiences who viewed smoothie pages. Rotate it with sister flights from the same campaign so frequency stays fresh, and test a variant where the offer appears in the headline rather than only in the bar.
About this creative
This vertical Stories ad from Daily Harvest sells the Strawberry Stack, one of its Flavor Flights bundles. The scene is a red-to-pink studio gradient scattered with whole and halved strawberries. Three smoothie cups stand in the center: Strawberry + Cashew on the left, an open Strawberry + Peach cup with a frosty pink smoothie and a straw in the middle, and a Strawberry Banana Protein Smoothie with a 20g protein badge on the right. Above them, the spaced Daily Harvest wordmark leads into a friendly two-line headline, "The Classic. Never Disappoints.", set in a clean sans-serif, followed by a bold all-caps line inviting viewers to shop the Strawberry Stack. A round white badge with a red strawberry icon labels the bundle as part of the Flavor Flights collection. A bright green bar across the lower third carries the offer, SAVE 25%, with an arrow. The overall effect is fresh, juicy and clearly promotional without feeling cheap.
Meta ad · 338 × 600 · Food
Daily Harvest Strawberry Stack Smoothie Offer Ad
This Daily Harvest ad promotes the Strawberry Stack, a curated flight of three strawberry smoothies, with a 25% discount. A red studio set, fresh strawberries and a badge-style sub-brand turn a simple bundle into a collectible. Use it as a template for flavor bundles, sampler packs or themed product sets.
Added
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Details
Ad copy
Primary text
Strawberry lovers, this one's for you 🍓 The Strawberry Stack brings together three fan-favorite smoothies, from Strawberry + Peach to our Strawberry Banana Protein Smoothie. Save 25% when you shop the flight.
Description
Three strawberry smoothies, one flight
On-image text
DAILY HARVEST | The Classic. Never Disappoints. | SHOP THE STRAWBERRY STACK | FLAVOR FLIGHTS – STRAWBERRY STACK | SAVE 25% →
Headline ideas for this template
- 1Strawberry, Three Ways. 25% Off.
- 2Your Go-To Flavor, Now in a Flight
- 3Stack Up on Strawberry and Save 25%
- 4The Flavor That Never Lets You Down
- 5Three Smoothies. One Classic. Less Spend.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
