Key takeaways
- Format: Offer ad with a diagonal product line-up and a bold discount code.
- Best for: Footwear sales, promo-code campaigns and seasonal discounts.
- Hook: A huge red 10% Off that is readable at any size.
- Reuse it: Line up products from different categories and put the discount and code in one bold colour.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Offer front and centre
The discount is the largest element. Shoppers know the deal before they look at the products.
- 02
Range in one glance
Four distinct styles, from casual to running, show there's something for everyone in the sale.
- 03
Diagonal flow
The line of shoes leads the eye from top left to the code at the bottom left, guiding the reading order.
- 04
Trackable code
A branded code like AETHER10 is easy to remember and lets the brand measure the ad's impact.
Full creative breakdown
Who this ad targets
The ad targets value-conscious sneaker shoppers aged 18–45 who are already considering a new pair and need a nudge to buy. The range of styles, from minimalist leather to running and hiking-inspired shoes, appeals to both everyday and active buyers. It works especially well for warm audiences such as site visitors, cart abandoners and email subscribers, as well as broad audiences during sale periods like Black Friday or end-of-season promotions.
Copywriting analysis
The copy follows a classic offer structure: the deal (10% Off), the scope (All collections included) and the action (Code: AETHER10). Repeating red for both the discount and the code links them visually and signals urgency. 'Discover your next step' adds a light brand line and a footwear pun without distracting from the offer. Stating that all collections are included removes doubt about exclusions. A deadline such as 'this weekend only' would add real urgency and would likely improve conversion further.
Visual design
The layout uses a strong diagonal: products run from top left to bottom right, while the offer text forms a counter-diagonal from top right to bottom left. White space keeps the design clean, and soft shadows give the shoes a premium floating effect. Red is reserved for the offer only, so it pops against the white background and neutral shoe colours. The small logo bottom right is subtle, putting the deal first.
How to adapt this template for your brand
- Select three or four products that represent different categories of your range.
- Arrange them diagonally on white with soft shadows.
- Put the discount in huge type in one bold accent colour.
- Add the scope of the offer and a short branded promo code in the same accent colour.
- Include a deadline in the image or primary text to create urgency.
Tips for sneakers ads on Meta
On Meta, run this for retargeting and lookalike audiences during sale periods, and repeat the code in the primary text so it's easy to copy. Test a version with a deadline. On Google Performance Max and Display, the clean white layout and big red numbers stay readable in small sizes. Use the code to track conversions per platform and compare performance across audiences.
About this creative
The creative shows four sneakers arranged in a diagonal line from top left to bottom right on a clean white background, each casting a soft shadow as if floating. From top to bottom: a minimalist black leather low-top, a cream and navy court sneaker with suede panels, a rugged high-top in olive, orange and tan with a chunky lugged sole, and a teal and white running shoe with a translucent air-style heel unit. Each shoe carries a small triangular A logo. In the top right, a huge red headline reads 10% Off in heavy condensed type. In the lower left, smaller black uppercase text says Discover your next step and All collections included, followed by a large red promo code, AETHER10. A subtle Aether Footwear logo sits in the bottom right corner. The red-on-white colour scheme gives the ad a clear, urgent sale feel, while the four styles show the breadth of the range.
Meta ad · 1200 × 1200 · Sneakers
Aether Footwear 10% Off Sneaker Ad With Promo Code
This square offer ad from Aether Footwear promotes 10% off all collections with the code AETHER10. Four different sneakers in a diagonal line show the range, while bold red type makes the discount and code impossible to miss. Use it as a template for footwear sales, promo-code campaigns and seasonal offers.
Added
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Details
Ad copy
Primary text
Discover your next step. Get 10% off every Aether Footwear collection – from clean leather low-tops to cushioned runners. Use code AETHER10 at checkout.
Description
Leather, court, hiking and running styles
On-image text
10% OFF | DISCOVER YOUR NEXT STEP | ALL COLLECTIONS INCLUDED | CODE: AETHER10 | AETHER FOOTWEAR
Headline ideas for this template
- 110% Off Your Next Pair
- 2Every Collection, 10% Less
- 3Step Up for Less – Code AETHER10
- 4Your Next Sneakers Just Got Cheaper
- 5Save 10% Sitewide Today
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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