Key takeaways
- Format: Square feature-callout ad using a logo grid to show breadth of content.
- Best for: Bundles, marketplaces, integrations and any product with many recognisable partners.
- Hook: Spotting your own team's logo in the grid.
- Reuse it: Replace the team tiles with partner, integration or channel logos in a tidy grid.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Logos do the explaining
Fans recognise their team's logo in a split second. The grid proves coverage without a single feature bullet.
- 02
Personal relevance at scale
With 15 teams across four leagues, most US sports fans find something that is 'theirs', making a broad ad feel personal.
- 03
App-icon familiarity
Rounded tiles resemble a phone home screen, hinting at streaming and on-the-go access.
- 04
A tagline with a twist
'The game finds you' flips the usual effort of hunting for a broadcast, positioning the service as effortless.
Full creative breakdown
Who this ad targets
The ad targets US sports fans, mainly men aged 25–65, who follow MLB, NFL, NBA or NHL teams and listen to games while driving, working or travelling. Many are existing SiriusXM subscribers in their cars who could upgrade, while others are app users or lapsed subscribers. It especially appeals to out-of-market fans who can't easily hear their team's local radio broadcast and want live play-by-play wherever they live.
Copywriting analysis
The copy is limited to the product introduction and a single tagline. 'Introducing' frames the ad as news, which earns attention and justifies the launch. The product name 'Sports Pass' is self-explanatory: a pass to sports content. The tagline 'Wherever you go, the game finds you' has a balanced two-part rhythm; the first half sets the context of mobility, and the bolded second half delivers the promise. Personifying 'the game' as something that seeks you out makes the service feel proactive and effortless. No price or offer is mentioned, keeping the focus on breadth and convenience.
Visual design
A pure black background makes the colourful logo tiles pop and gives a premium, broadcast-like feel. The grid is evenly spaced with consistent rounded corners, creating order out of 15 different brand identities. The SiriusXM wordmark and tagline use white type with a modern grotesque font, mixing regular and bold weights for hierarchy. The layout is symmetrical and centred, with the headline, grid and tagline forming three clear horizontal bands.
How to adapt this template for your brand
- List the most recognisable partners, integrations or channels your product includes.
- Arrange their logos in an even grid of rounded tiles, each in its own brand colour.
- Add an 'Introducing [product]' headline above the grid.
- Write a two-part tagline below that states where or how users benefit.
- Use a dark neutral background so the logo colours carry the visual energy.
Tips for music streaming ads on Meta
This square format works well in the Meta feed and on the right-hand column, and can be cropped to 4:5 by adding padding. Consider regional versions that place local teams in the top row for geo-targeted audiences, which increases relevance. Make sure you have rights to use team and league logos in paid ads. A carousel variant with one league per card can extend the story, and an animated version where tiles pop in one by one adds motion for Reels.
About this creative
This square SiriusXM ad introduces Sports Pass, a subscription for live sports audio. On a solid black background, the top reads 'Introducing' in small white text above the large 'SiriusXM Sports Pass' wordmark. The centre is a 5×3 grid of rounded-square tiles, each holding a team or league channel logo in its own brand colours: Cincinnati Reds, SiriusXM PGA Tour Radio, New York Yankees, MLB Network Radio, LA Kings, LA Rams, SiriusXM NBA Radio, SiriusXM NFL Radio, ESPN Radio, Detroit Red Wings, Boston Red Sox, Washington Commanders, NHL Network Radio, New York Islanders and New York Jets. The mix of red, blue, green and white tiles creates a colourful, app-icon-like mosaic that immediately communicates variety and scale. At the bottom, the tagline 'Wherever you go, the game finds you.' closes the ad, with the second half in bold for emphasis. The structure is simple: name, proof, promise.
Meta ad · 338 × 600 · Music Streaming
SiriusXM Sports Pass Ad: The Team Logo Grid Template
This SiriusXM ad launches Sports Pass with a clean 5×3 grid of team and league logos on a black background. It shows the breadth of coverage at a glance and closes with a memorable tagline. It is an ideal square template for any product whose value lies in the number of partners, channels or integrations it offers.
Added
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Details
Ad copy
Primary text
Introducing SiriusXM Sports Pass: live play-by-play from your favorite MLB, NFL, NBA and NHL teams, plus ESPN Radio and PGA Tour Radio – in the car, on the app, wherever you are.
Description
Every game, every team, wherever you go.
On-image text
Introducing SiriusXM Sports Pass | Wherever you go, the game finds you. | (logo tiles) Reds, SiriusXM PGA Tour Radio, Yankees, MLB Network Radio, LA Kings, LA Rams, SiriusXM NBA Radio, SiriusXM NFL Radio, ESPN Radio, Detroit Red Wings, Boston Red Sox, Washington Commanders, NHL Network Radio, NY Islanders, NY Jets
Headline ideas for this template
- 1Every Team. Every Game. One Pass.
- 2Your Team's Broadcast, Anywhere
- 3Never Miss Another Play
- 4Live Play-by-Play From MLB, NFL, NBA & NHL
- 5The Game Comes to You Now
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
