Key takeaways
- Format: Lifestyle product-in-hand shot in a sports setting.
- Best for: Sport sunscreens and active skincare targeting outdoor athletes.
- Hook: "Defend your game" ties sun protection to athletic performance.
- Reuse it: Swap the court for any sport and keep the product-in-hand framing.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Context sells the claim
The clay court, racket and ball prove water-resistance and sweat-proofing matter here without extra copy.
- 02
Product is front and centre
The tube is held at eye level with a fully legible label, so the brand and SPF level are read in one glance.
- 03
Double-meaning headline
"Defend your game" speaks to competitive players and to skin defence at the same time.
- 04
Colour harmony
The teal packaging pops against the orange clay, creating contrast that stops the scroll.
Full creative breakdown
Who this ad targets
This ad targets active adults aged roughly 20–45 who play outdoor sports such as tennis, padel, running or golf. They spend hours in the sun, sweat a lot and dislike sunscreens that feel heavy or cause breakouts. They care about performance and appearance, follow sports and wellness content on Instagram and TikTok, and are willing to pay more for a product that is built for their lifestyle rather than for the beach.
Copywriting analysis
The headline "Defend your game." is short, imperative and borrows sports language, which makes sunscreen feel like part of the athlete's kit rather than a chore. The period gives it confidence. The product claims sit on the packaging instead of the ad canvas, keeping the layout clean while still answering the key objections: will it last (water-resistant), will it clog pores (non-comedogenic), will it feel sticky (non-greasy). The CTA "Get yours." is casual and ownership-focused. The "[01]" tag adds curiosity and suggests a series, encouraging users to swipe or watch for the next instalment.
Visual design
Warm golden-hour lighting and a shallow depth of field isolate the product while keeping the court recognisable. The composition follows a diagonal from the player's face to the tube to the racket, guiding the eye through the story. Teal and white branding contrasts with the terracotta clay. Typography is a clean, modern sans-serif in white, set right-aligned in negative space. The pill-shaped CTA echoes the tube's rounded cap.
How to adapt this template for your brand
- Pick a sport your audience plays outdoors (padel, running, golf, cycling).
- Shoot the athlete holding the product at eye level with the label fully legible.
- Keep sport props (ball, racket, shoes) visible but out of focus.
- Write a two- or three-word headline that borrows sports language.
- Add a short ownership CTA and number the creative if you plan a series.
Tips for sun care ads on Meta
On Meta, use this as the first card of a carousel and continue the [01] numbering with benefit-led cards. On TikTok, recreate it as a short clip of a player applying sunscreen between points, then the product hold. On Google Display and Demand Gen, crop to keep the tube and headline in frame, as smaller placements lose the background. Test it in summer and around major tennis tournaments for timely relevance.
About this creative
A female tennis player in a white polo and wristband stands on an orange clay court, eyes closed and face tilted toward the sun. She holds a white-and-teal Solace Skin Active Sunscreen tube up to the camera, so the label reads clearly: SPF 50+, UVA/UVB protection, water-resistant, non-comedogenic and non-greasy. Behind her, a racket and a yellow tennis ball rest on the court, and the net post anchors the top of the frame. Bold white sans-serif copy in the top right says "Defend your game.", followed by a small "[01]" marker that hints at a numbered carousel or series. A rounded white pill button in the bottom right reads "Get yours." Warm golden-hour light, sharp product focus and a shallow depth of field make the tube the hero while the setting does the storytelling: this is sunscreen for people who sweat outdoors, not for lounging. The overall look is premium, sporty and calm, matching the brand's teal palette.
Meta ad · 1200 × 1200 · Sun Care
Sunscreen Ad Example: Solace Skin "Defend Your Game"
This square sunscreen ad places an SPF 50+ tube in the hand of a tennis player on a sunlit clay court. It is a lifestyle format built for active-skincare brands that want to sell protection through performance. Use it as a template for sport sunscreens, sweat-proof skincare or outdoor-activity launches.
Added
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Details
Ad copy
Primary text
Long rallies, full sun, zero excuses. Solace Skin Active Sunscreen SPF 50+ gives broad-spectrum UVA/UVB protection that stays put through sweat – water-resistant, non-comedogenic and never greasy. Defend your skin like you defend your serve.
Description
SPF 50+ that keeps up with every set.
On-image text
DEFEND YOUR GAME. | [01] | SOLACE SKIN | ACTIVE SUNSCREEN SPF 50+ | UVA/UVB PROTECTION | WATER-RESISTANT. NON-COMEDOGENIC. NON-GREASY. | GET YOURS.
Headline ideas for this template
- 1Sweat-Proof SPF for Every Set
- 2Your Serve. Your Skin. Protected.
- 3Play Longer in the Sun
- 4SPF 50+ Built for Athletes
- 5Match Point Protection
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
