Key takeaways
- Format: Portrait co-branded food photo with a sweepstakes offer headline
- Best for: Brand partnership recycling programs and cause campaigns that need an incentive
- Hook: The chance to win free food from a much-loved fast food brand
- Reuse it: Pair a partner's iconic product shot with a simple reward for taking the sustainable action
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Reward beats guilt
Offering a prize turns recycling into a game instead of an obligation.
- 02
Borrowed brand love
Taco Bell's recognizable packets and wrappers bring instant attention and familiarity.
- 03
Appetite appeal
Close-up food photography stops the scroll far better than a typical recycling image.
- 04
Subtle brand tie-in
The green underline quietly connects the offer to TerraCycle without competing with the partner.
Full creative breakdown
Who this ad targets
This ad targets Taco Bell fans in the US, especially Gen Z and millennials aged 18–34 who eat fast food regularly and care about sustainability. It also reaches existing TerraCycle program participants who like collecting for free programs. Interest targeting around Taco Bell, fast food, sweepstakes and sustainability, plus geographic focus near participating locations, would fit well.
Copywriting analysis
The headline "Recycle now to win free Taco Bell!" has a clear action, a time cue and a reward in one sentence. Recycle now creates urgency, while win free Taco Bell delivers the payoff. The exclamation mark matches the playful tone of the partner brand. Underlining the reward places emphasis where the motivation lies. The packet text (Fire, Hot, Mild, It's a Secret, Live Más) adds authentic brand texture. Primary text should explain the three-step mechanic and link to official sweepstakes rules.
Visual design
A dark wooden table provides warm contrast for the bright orange, red and yellow packets. The tacos frame the composition at top left and right, guiding the eye to the packet pile at the center. Sauce splatters add authenticity and appetite appeal. The white headline sits in the lower third over darker wood for legibility. Taco Bell's purple and teal wrapper patterns add color variety, while one green underline brings in TerraCycle's brand.
How to adapt this template for your brand
- Partner with a brand whose packaging is iconic and recognizable.
- Shoot the partner's product and packaging in an appetizing scene.
- Feature the specific waste item prominently at the center.
- Write a headline that pairs the action with a reward.
- Link to clear sweepstakes rules and the program sign-up page.
Tips for recycling ads on Meta
The 4:5 portrait size fits Facebook and Instagram Feed best. Sweepstakes ads need official rules linked and must follow Meta's promotion guidelines. Co-branded content can run as a partnership ad through the partner's handle for extra reach. Test a version focused only on sauce packets, and consider timing around lunch and late-night hours when fast food interest peaks.
About this creative
This portrait creative promotes a TerraCycle and Taco Bell recycling program with a sweepstakes incentive. The image is a top-down food shot on a dark wooden table. A crunchy taco loaded with beef, lettuce, cheese and sauce sits at the upper left, a tostada edge at the right, and Taco Bell wrappers in the brand's purple, teal and orange patterns are scattered around. The hero of the image is a pile of Taco Bell sauce packets — Fire, Hot and Mild — some opened with sauce splashed on the paper liners. In the lower third, bold white text announces that recycling now could win you free Taco Bell, with a green underline under "win free Taco Bell" linking back to TerraCycle's brand color. The image looks like a natural brand food shot, so it feels familiar and appetizing rather than preachy. The sweepstakes framing makes recycling feel like a reward, not a chore.
Meta ad · 338 × 600 · Recycling
Recycle to Win Ad: TerraCycle x Taco Bell Sauce Packet Creative
This portrait TerraCycle ad promotes a Taco Bell sauce packet recycling program with a chance to win free Taco Bell. Mouthwatering tacos and colorful sauce packets fill the frame. Use the template for brand partnership recycling programs or any cause campaign that needs a fun incentive.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Recycle your Taco Bell sauce packets and wrappers through TerraCycle and get a chance to win free Taco Bell. Collect, ship and enter — it's that easy.
Description
Free recycling program with TerraCycle
On-image text
Recycle now to win free Taco Bell! | FIRE! | HOT | MILD | It's a Secret | LIVE MÁS
Headline ideas for this template
- 1Your sauce packets could win you tacos
- 2Recycle your packets, win free Taco Bell
- 3Live Más. Waste less.
- 4Turn empty sauce packets into free food
- 5Recycle Taco Bell waste and win
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
