Key takeaways
- Format: B2B feature callouts: headline, three connected icons and a pill CTA.
- Best for: B2B SaaS, healthtech platforms and white-label service providers.
- Hook: 'Virtual care, turnkey' – launch a telehealth brand without building it all.
- Reuse it: Replace the three icons with your platform's three core components.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Clear value proposition
'Turnkey' tells businesses they get a ready-made solution, reducing perceived effort and risk.
- 02
Three-part simplicity
Breaking the platform into three icons makes a complex offering easy to understand.
- 03
Eyebrow positioning
'End-to-end clinical infrastructure' qualifies the audience before they read the headline.
- 04
SaaS-style CTA
The 'Get started' pill button feels like a website element and invites a low-friction action.
Full creative breakdown
Who this ad targets
This ad targets founders, product leaders and operators at digital health startups, DTC wellness brands, pharmacies and healthcare companies that want to launch or scale a telehealth offering. They want to move fast without hiring doctors, building compliance processes or developing their own platform. Decision makers in marketing and business development at consumer brands exploring health services are also a fit. On LinkedIn, it would be targeted by job title, industry and company size; on Meta, by business interests and lookalikes.
Copywriting analysis
The copy is concise and B2B-focused. The eyebrow 'End-to-end clinical infrastructure' sets context and filters the audience. The headline 'Virtual care, turnkey.' is just three words and highlights 'turnkey' in pink, the key benefit for busy decision makers. The three labels – branded storefront, clinical workflows, patient support – are concrete and map to the main parts of running a telehealth business. 'Get started' is a soft, action-oriented CTA common in SaaS. The ad avoids jargon overload and keeps every element short, though adding a proof point like client numbers could strengthen trust.
Visual design
The design follows a clean SaaS aesthetic: a soft pink gradient, generous white space and centred alignment. Three outlined circular icons in pink are connected by thin lines, visually suggesting an integrated, end-to-end system. Typography uses a modern bold sans-serif for the headline and smaller uppercase for the eyebrow. Pink is the only accent colour, used consistently in the logo, highlight word, icons and button. The layout reads clearly from top to bottom and works well on mobile.
How to adapt this template for your brand
- Write a short eyebrow line that names your category or offering.
- Create a three- to four-word headline with your main benefit highlighted in an accent colour.
- Break your product into three core components and give each a simple outline icon.
- Connect the icons with thin lines to suggest an integrated system.
- Add a pill-shaped CTA such as 'Get started' or 'Book a demo' at the bottom.
Tips for telehealth ads on Meta
On LinkedIn, run this as a single image ad targeting founders, heads of product and healthcare executives, and pair it with a lead gen form. On Meta, use the 4:5 format in Feed and retarget website visitors. Test 'Book a demo' versus 'Get started' as the CTA. Add a carousel version where each card explains one component in more detail. Track demo requests or qualified leads, not just clicks.
About this creative
This 4:5 portrait ad from OpenLoop targets businesses rather than patients. It uses a soft white-to-pink gradient background with the OpenLoop logo – a pink interlocking ring symbol and navy wordmark – at the top. A small pink uppercase eyebrow line reads 'End-to-end clinical infrastructure', followed by the bold headline 'Virtual care, turnkey.' in black, with 'turnkey' highlighted in pink. Below, three circular outlined icons are connected by thin lines: a monitor for branded storefront, a pulse line for clinical workflows and a heart for patient support, each with a two-line label. A pink pill-shaped 'Get started' button with an arrow sits at the bottom. The design is clean, modern and SaaS-like. It explains a complex offering – everything a company needs to launch a telehealth service – in three simple building blocks, making the value easy to grasp for founders and healthcare operators.
Meta ad · 338 × 600 · Telehealth
B2B Telehealth Ad Example: 'Virtual Care, Turnkey' Feature Icons
This portrait OpenLoop ad sells end-to-end telehealth infrastructure to businesses. A bold headline, three connected icon callouts – branded storefront, clinical workflows and patient support – and a pink 'Get started' button make it clean and scannable. Use it as a template for B2B SaaS, healthtech or platform ads.
Added
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Details
Ad copy
Primary text
Launch your virtual care brand without building the clinic. OpenLoop provides the branded storefront, clinical workflows and patient support you need – end to end. Get started today.
Description
End-to-end clinical infrastructure for telehealth brands.
On-image text
OpenLoop | END-TO-END CLINICAL INFRASTRUCTURE | Virtual care, turnkey. | Branded storefront | Clinical workflows | Patient support | Get started →
Headline ideas for this template
- 1Launch your telehealth brand fast
- 2Virtual care without the build
- 3Your clinic, ready on day one
- 4Telehealth infrastructure, done for you
- 5From idea to virtual clinic
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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