Key takeaways
- Format: Offer / discount with an oversized price over a tinted lifestyle photo.
- Best for: Subscription first-year deals and new member retargeting.
- Hook: A giant $48 next to the crossed-out feeling of 'was $68'.
- Reuse it: Swap the photo, product name and two prices; keep the stack and tint.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
The price is the hero
The $48 is so large it reads in a fraction of a second, even when scrolling fast.
- 02
Anchor pricing
Showing 'was $68' right above makes $48 feel like a clear win and quantifies the $20 saving.
- 03
Brand in the background
The pink Take Back Bags are visible behind the text, so the product is recognized without competing with the price.
- 04
Clear eligibility
'New Member Offer' and 'Your first year' set expectations up front, which reduces confusion and bad clicks.
Full creative breakdown
Who this ad targets
Millennial and Gen Z shoppers in the US, mostly women aged 20–40, with overflowing closets and a vague guilt about throwing clothes away. They already buy fashion often, care about sustainability in a light, lifestyle way, and respond to deals more than to eco-lectures. The new-member framing narrows it to people who have heard of Trashie or the Take Back Bag but have not subscribed yet, making it a strong retargeting creative for site visitors and engaged social audiences.
Copywriting analysis
The copy is pure offer architecture: label, product, anchor, price, condition. 'New Member Offer' qualifies the viewer immediately and adds exclusivity. 'Trashie Unlimited' names the plan rather than the brand, assuming some awareness. 'was $68, now' is set lowercase and smaller so it reads as a lead-in to the big number, creating a natural reading rhythm. '$48' carries the whole message, and 'Your first year' is an honest fine-print line that protects trust. There is no benefit copy about recycling or rewards on the image, so the ad relies on prior awareness or primary text to explain the product.
Visual design
A pink color wash over a fashion-style photo creates a unified, on-brand background. All text is white and centered in a clean geometric sans serif, with extreme size contrast between the 48 and everything else. The model's pose and sunglasses bring personality and a Gen Z editorial feel, while the bags on the right reinforce the product. The overlay is strong enough for legibility but still lets the image show through, so the ad looks lifestyle-led rather than like a plain price card.
How to adapt this template for your brand
- Pick a lifestyle photo that shows your product in use and add a color overlay in your brand color.
- Add a small qualifier label at the top, such as 'New Member Offer'.
- Write the product or plan name, then the old price in a short 'was X, now' line.
- Set the new price as large as the canvas allows, centered.
- Finish with the condition (first year, first month, limited time) in small type.
Tips for sustainability ads on Meta
On Meta, run this square in Feed and Explore and let Advantage+ placements crop it for Stories with safe margins around the price. Pair it with retargeting audiences (site visitors, video viewers, Instagram engagers) where price is the final push. Keep primary text short and repeat the saving in the first line, since the creative already does the heavy lifting. Rotate it against a lifestyle creative so frequency does not burn out the offer, and add an end date when the deal is time-limited.
About this creative
The creative is a square Meta ad for Trashie Unlimited, the subscription version of Trashie's Take Back Bag clothing recycling program. A blonde model in retro sunglasses, white socks with striped tops and white shorts lies across a stack of hot-pink Take Back Bags with bold yellow lettering. A soft pink overlay washes over the photo so the white text stays readable. The copy stacks from top to bottom: a small 'New Member Offer' label, the product name 'Trashie Unlimited', the anchor price 'was $68, now', then a huge '$48' that fills almost the full width, and finally 'Your first year' in small type. The layout is centered and symmetrical, with the price as the obvious focal point. The model and bags give brand recognition and lifestyle appeal, while the overlay turns the photo into a background. It is a classic anchor-price offer built to convert people already curious about Trashie.
Meta ad · 338 × 600 · Sustainability
Trashie Unlimited New Member Offer Ad ($68 → $48)
This Trashie ad promotes Trashie Unlimited, a yearly membership for the Take Back Bag clothing recycling service. It uses an offer/discount format with an oversized price over a pink lifestyle photo. Use it as a template for subscription first-year deals, new member discounts and retargeting ads.
Added
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Details
Ad copy
Primary text
New here? Get a full year of Trashie Unlimited for $48 instead of $68. Fill your Take Back Bag, send it off and earn rewards for recycling your clothes.
Description
New member offer – save $20
On-image text
New Member Offer / Trashie Unlimited / was $68, now / $48 / Your first year / THE TAKE BACK BAG
Headline ideas for this template
- 1Your first year of Unlimited: $48
- 2New member? Save $20 on Unlimited
- 3Clean out all year for $48
- 4Unlimited clean outs, $20 off
- 5Was $68. Now $48. Your first year.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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