Key takeaways
- Format: App product shot on a tilted phone with flight-path graphic and CTA banner.
- Best for: App install campaigns and showing how easy the product is to use.
- Hook: 'Unlimited data from the moment you arrive' promises instant value.
- Reuse it: Show your real app screen on a phone and draw a journey line through the frame.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Makes a digital product tangible
Showing the real app screen helps people understand exactly what they are buying and how it works.
- 02
Arrival-moment promise
'From the moment you arrive' targets the anxious first minutes after landing, a strong emotional trigger.
- 03
Journey graphic adds motion
The dashed flight path and plane create movement and tell the travel story without words.
- 04
CTA built into the visual
The 'OBTENEZ HOLAFLY' banner across the phone makes the action impossible to miss.
Full creative breakdown
Who this ad targets
This ad targets French-speaking travelers aged 22–50 in France, Belgium and other francophone markets, who travel for holidays or work and want a simple app-based way to get data abroad. They are comfortable with smartphone apps and appreciate seeing the interface before downloading. The personalised greeting and features such as multiple destinations and 'Always on' appeal to frequent travelers who want to manage all their trips in one place.
Copywriting analysis
The headline 'Données illimitées dès votre arrivée' is direct and benefit-focused, combining the key feature (unlimited data) with the key moment (arrival). Uppercase coral type gives it energy. The CTA banner 'OBTENEZ HOLAFLY' is a simple imperative that doubles as a visual divider on the phone. The in-app copy, from 'Bonjour, Sebastian !' to 'Planifiez votre prochaine aventure', adds friendliness and shows a personalised, helpful product experience without extra marketing text. The tone stays warm, simple and reassuring throughout the ad.
Visual design
The pastel lavender-pink gradient creates a soft, modern backdrop that lets the coral brand colour pop. The slightly rotated phone mockup adds dynamism compared with a straight-on screenshot. The dashed flight path gently curves around the phone, guiding the eye from left to right and ending at the plane icon. The bold CTA banner overlaps the phone, adding depth. Generous spacing keeps the headline and product clearly separated.
How to adapt this template for your brand
- Take a clean, realistic screenshot of your app's most reassuring screen.
- Place it in a phone mockup tilted slightly for energy.
- Write a short headline linking your main feature to a key moment in the user journey.
- Add a journey or motion graphic, such as a path or arrow, around the phone.
- Overlay a bold CTA banner across the phone in your brand colour.
Tips for travel esims ads on Meta
Use this format for Meta app install campaigns with a 'Télécharger' (Download) CTA, targeting francophone travelers. For Reels, animate the flight path and plane flying across the screen. Localise the in-app screen and greeting for each language market. Keep the phone fully above the bottom CTA zone in Stories. Test against a version with a person holding the phone for more emotional appeal.
About this creative
This Holafly creative uses a soft gradient background of pale lavender and pink. The black Holafly logo sits at the top, followed by a bold coral uppercase headline, 'DONNÉES ILLIMITÉES DÈS VOTRE ARRIVÉE' (unlimited data from your arrival). The centre of the ad is a large, slightly tilted iPhone with a coral frame displaying the Holafly app: a greeting 'Bonjour, Sebastian !', an eSIM card marked 'À installer' (to install), an unlimited plan for 30 days, a destination search field, an 'Always on' feature tile with a 'Nouveau' (new) badge and a 'Plan your next adventure' section. Across the phone, a bold coral banner reads 'OBTENEZ HOLAFLY' (get Holafly), acting as the CTA. A dashed coral flight path loops in from the left and exits right towards a small coral plane icon, suggesting travel and arrival. The composition is clean and product-focused, making the digital service feel tangible.
Meta ad · 338 × 600 · Travel eSIMs
Holafly 'Données illimitées dès votre arrivée' App Mockup Ad
This French-language Holafly ad showcases the Holafly app on an iPhone, framed by a dotted flight path and a bold 'unlimited data from the moment you arrive' headline. It is a Product shot format for vertical Meta placements, ideal for app install campaigns that need to show the real interface.
Added
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Details
Ad copy
Primary text
Atterrissez, connectez-vous. ✈️ Avec Holafly, profitez de données illimitées dès votre arrivée et gérez votre eSIM directement dans l'app. Obtenez Holafly avant votre prochain voyage.
Description
Gérez votre eSIM depuis l'app
On-image text
Holafly | DONNÉES ILLIMITÉES DÈS VOTRE ARRIVÉE | OBTENEZ HOLAFLY | Bonjour, Sebastian ! | eSIM - À installer | Forfait illimité | Ajouter une autre destination | Où voulez-vous voyager ? | Always on Nouveau | Planifiez votre prochaine aventure
Headline ideas for this template
- 1Des données illimitées dès l'atterrissage
- 2Votre eSIM, prête avant le départ
- 3Atterrissez, connectez-vous
- 4Tous vos voyages dans une seule app
- 5Voyagez connecté, sans limite
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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