Key takeaways
- Format: In-hand phone product shot showing the plan selection screen.
- Best for: Demonstrating simple plan choice and app-based purchase flows.
- Hook: 'Se acabó la búsqueda de redes wifi' ends a universal travel annoyance.
- Reuse it: Show your selection screen in hand, add a two-line pain-point label and a brand-colour CTA.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Universal pain point
Everyone has wandered around searching for wifi abroad, so the headline instantly resonates.
- 02
Choice made visible
The plan list shows flexibility and clear options, removing uncertainty about what to buy.
- 03
Selected tick suggests action
The pre-selected 5GB option makes buying feel one tap away and suggests a popular choice.
- 04
Brand colour cohesion
Saily yellow in the leaves, labels and CTA makes the ad recognisable and visually unified.
Full creative breakdown
Who this ad targets
This ad targets Spanish travelers aged 18–45 who travel for leisure, city breaks and study, and who are used to relying on café or hotel wifi abroad. They are price-conscious and want flexible, small data packages rather than expensive roaming. The plan picker appeals to people who like control over what they pay. The autumn setting suggests a campaign aimed at off-season or autumn city breaks.
Copywriting analysis
The headline is split into two stacked labels, 'Se acabó la búsqueda' and 'de redes wifi', creating a small reveal as you read. It frames the product as the end of a frustrating habit. The tick icon reinforces the sense of resolution. On-screen plan copy, such as '1GB válido 7 días', is purely functional and builds trust by showing exact options. The CTA 'Consigue Saily' is short, direct and friendly. No price is shown, keeping the focus on simplicity. Overall, the tone is practical and reassuring.
Visual design
A handheld, first-person view makes the viewer feel they are holding the phone. The blurred autumn background adds warmth and depth while keeping the phone sharp. White and yellow label boxes with dark text create strong contrast. The bright yellow selection tick, label and CTA pill match the Saily brand and the falling leaves. The logo sits in the lower left, balancing the CTA on the right.
How to adapt this template for your brand
- Capture a first-person shot of a hand holding a phone showing your product's choice screen.
- Choose a seasonal or travel location background and blur it slightly.
- Write a two-part headline about ending a common frustration and stack it in boxes.
- Highlight one recommended option with a tick in your brand colour.
- Place your logo and a short CTA pill at the bottom.
Tips for travel esims ads on Meta
On Meta, use this in Stories and Reels for Spanish-speaking travelers with app install or traffic objectives. A short video of a thumb scrolling and selecting a plan would perform well in Reels. Test different pre-selected plans to see which drives most conversions. Keep the phone and headline in the central safe zone. Rotate seasonal backgrounds, such as beach, snow or city, to keep the creative fresh.
About this creative
This Saily creative is photographed outdoors on a pavement scattered with yellow autumn leaves, shot with a shallow depth of field so the background is soft and warm. In the centre, a hand in a blue sleeve holds a phone up towards the viewer. The screen shows a clean list of Saily data plans: 1GB valid for 7 days, then 3GB, 5GB, 10GB and 20GB valid for 30 days, with an 'Ilimita...' (unlimited) option fading off the bottom. The 5GB option is selected with a bright yellow tick. Above the phone, two stacked text labels read 'Se acabó la búsqueda' (the search is over) in a white box and 'de redes wifi' (for wifi networks) in a yellow box with a tick icon. At the bottom left, the white Saily logo appears, and on the right a yellow pill button says 'Consigue Saily' (get Saily). The yellow brand colour ties together the leaves, tick, label and CTA.
Meta ad · 338 × 600 · Travel eSIMs
Saily 'Se acabó la búsqueda de redes wifi' Plan Picker Ad
This Spanish-language Saily ad shows a hand holding a phone with a simple list of data plans, from 1 GB to unlimited, over an autumn pavement. The headline promises the end of hunting for wifi. It is a Product shot format for vertical Meta placements that makes choosing a plan look effortless.
Added
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Details
Ad copy
Primary text
Deja de buscar wifi en cada café. 📶 Con Saily eliges tu plan de datos en segundos, desde 1 GB hasta ilimitado, y te conectas al llegar a tu destino.
Description
Planes eSIM de 1 GB a ilimitado
On-image text
Se acabó la búsqueda de redes wifi | 1GB válido 7 días | 3GB válido 30 días | 5GB válido 30 días | 10 GB válido 30 días | 20 GB válido 30 días | Ilimita... | Saily | Consigue Saily
Headline ideas for this template
- 1Se acabó la búsqueda de wifi
- 2Elige tus datos en segundos
- 3De 1 GB a ilimitado, tú decides
- 4Viaja sin depender del wifi
- 5Conéctate al aterrizar con Saily
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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