Key takeaways
- Format: Square provider-photo image with headline and booking footer
- Best for: Hospitals, orthopedic practices and sports medicine clinics
- Hook: We Keep You Moving
- Reuse it: Swap in your own providers, location and booking details
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Faces build trust
Showing the actual specialists makes a medical decision feel personal and approachable.
- 02
Strong parent brand
The UNC Health logo lends credibility to a local clinic most people may not know yet.
- 03
Benefit-led slogan
“We Keep You Moving” speaks to the outcome patients want, not the procedure.
- 04
Booking built in
Phone number and short URL in the footer let viewers act without clicking through.
Full creative breakdown
Who this ad targets
The ad targets adults in Rockingham County and around Eden, North Carolina who live with joint, bone or sports injuries and want care close to home. It speaks to active people, weekend athletes and older adults who want to stay mobile, as well as patients who might otherwise travel to a larger city for orthopedic care. The “local specialists” angle reassures people that expert treatment is available nearby.
Copywriting analysis
The copy is short and confident. The primary text frames the visit as a partnership: reviewing treatment options that help achieve the patient’s goals, which feels collaborative rather than salesy. On the image, the clinic name does the heavy lifting, followed by the slogan “We Keep You Moving” and the support line “Local Specialists for Active Living”. The footer closes with a direct “Schedule Your Appointment Today” plus contact details, giving a complete message even for viewers who never read the caption.
Visual design
The design uses the UNC Health palette of light blue, green and navy, with a curved shape that frames the two providers on the left and leaves clean space for text on the right. The bold blue headline has a subtle shadow for depth, and a thin divider separates it from the slogan. A solid navy footer anchors the layout and makes the call to action and contact details stand out clearly.
How to adapt this template for your brand
- Photograph your real providers in a clean, branded setting.
- Place the clinic name and location as the main headline.
- Add a short outcome-led slogan.
- Use your brand colours with a curved shape to frame the people.
- Finish with a footer showing phone and booking URL.
Tips for orthopedics ads on Meta
Run this square creative in Facebook and Instagram feeds with a radius around the clinic, targeting adults 35+ plus interests in sports, fitness, arthritis and joint health. Rotate versions featuring each provider to keep frequency fresh. Link to a provider bio or booking page rather than a general homepage, and consider a call button so mobile users can dial the number directly.
About this creative
Square image of two smiling orthopedic specialists in white coats against a blue and green curved background. Headline "UNC Orthopedics & Sports Medicine at Eden" with the line "We Keep You Moving – Local Specialists for Active Living", UNC Health logo top right and a navy footer with phone number and booking URL.
Meta ad · 338 × 600 · Orthopedics
UNC Orthopedics & Sports Medicine “We Keep You Moving” Ad
This orthopedics ad from UNC Health Rockingham introduces its Eden orthopedic and sports medicine team. Real specialists, a short promise and a booking footer with phone and URL make it a trust-first square template for hospital systems and orthopedic practices.
Added
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Details
Ad copy
Primary text
Partner with our team to review medical treatment options that help achieve your goals.
Description
Local specialists for active living.
On-image text
UNC HEALTH. UNC Orthopedics & Sports Medicine at Eden. We Keep You Moving. Local Specialists for Active Living. Schedule Your Appointment Today 336-627-7500 | UNCRockingham.org/OrthoCare
Headline ideas for this template
- 1Local Orthopedic Specialists Near You
- 2Stay Active With Expert Joint Care
- 3Sports Medicine Close to Home
- 4Get Back to Moving Pain-Free
- 5Book Your Orthopedic Visit Today
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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