Key takeaways
- Format: Offer banner sandwiched between a product shot and a fabric close-up.
- Best for: Acquisition campaigns with a first-order discount.
- Hook: New customers get 30% off – a clear, bold reason to try.
- Reuse it: Stack product, offer and texture in three bands for a fast, scannable discount ad.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Offer impossible to miss
Heavy black type on cream banners is the first thing the eye lands on.
- 02
Matching for two
Showing the same fabric on a man and a woman doubles the audience and hints at gifting or couple purchases.
- 03
Fabric proof
The macro shot of the rib knit lets viewers almost feel the softness before buying.
- 04
Clear audience qualifier
Calling out new customers tells first-time visitors this offer is meant for them.
Full creative breakdown
Who this ad targets
The ad targets first-time buyers of both genders, roughly 22 to 45, who are curious about a new underwear brand but need a nudge to try it. Couples and people shopping for a partner are a secondary audience, given the matching styling. The neutral beige palette suits shoppers who prefer minimal basics. It is best aimed at cold audiences and lookalikes, or at visitors who browsed but never purchased, since the offer is explicitly limited to new customers.
Copywriting analysis
The copy is short and functional. NEW CUSTOMERS qualifies the audience, GET 30% OFF states the benefit in a large, bold style, and the small line explains the conditions: first order and the ribbed modal collection. This structure answers who, what and where in seconds. The tilted banners add energy without needing extra words. What is missing is a brand name, a deadline and a clear call to action on the image, so the primary text and headline must handle those. Adding a code or urgency such as this week only could raise conversion further.
Visual design
The layout uses three stacked bands: lifestyle photo, offer banners and fabric texture. The warm beige and cream palette keeps the look soft, so the black type provides the only strong contrast and draws the eye. The slight tilt of the two banners adds movement and a sticker-like feel. Showing the couple from behind keeps the image tasteful and focused on fit. The macro fabric photo at the bottom adds a tactile element that reinforces quality.
How to adapt this template for your brand
- Pick a first-order discount and decide which collection it applies to.
- Shoot the product on two models or in two styles to show range.
- Add a close-up photo of the fabric or a key detail.
- Place bold, tilted banners with the audience and discount between the two photos.
- Add your logo and a deadline or code to boost trust and urgency.
Tips for underwear ads on Meta
Use this creative on Meta for prospecting campaigns and exclude existing customers so the new-customer promise stays accurate. Add the brand name and code in the primary text, since the image has no logo. For Stories, keep the banners in the middle third so they are not covered by UI. Test 30% against a free shipping or bundle offer to see which drives the lowest cost per first purchase.
About this creative
This square ad is split into three horizontal zones. The top half shows a couple from behind, standing close with their arms around each other's waists in front of a cream wall and a gold-framed mirror. He wears beige ribbed boxer briefs and she wears a matching high-cut ribbed brief, highlighting a unisex collection in the same colour. The middle zone is a pair of slightly tilted cream banners with heavy black sans serif text: NEW CUSTOMERS and GET 30% OFF, followed by a smaller line, your first order of our ribbed modal collection. The bottom zone is a macro close-up of the beige ribbed knit fabric, showing its texture in detail. No brand name or logo appears on the image. The ad focuses purely on the first-order offer, the product on bodies and the fabric quality, making it a straightforward acquisition creative.
Meta ad · 1200 × 1200 · Underwear
Underwear Discount Ad: 30% Off First Order
This underwear ad promotes 30% off a first order of a ribbed modal collection. A couple in matching beige boxer briefs and briefs is shown from behind, above a macro shot of the knit fabric. Bold banner text makes it a clear offer template for acquiring new customers on Meta.
Added
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Details
Ad copy
Primary text
New here? Get 30% off your first order of our ribbed modal collection – matching softness for him and her. Offer for new customers only.
Description
Your first order of our ribbed modal collection.
On-image text
NEW CUSTOMERS / GET 30% OFF / your first order of our ribbed modal collection.
Headline ideas for this template
- 1Try ribbed modal for 30% less
- 2Your first pair is on us – almost
- 3Matching comfort, 30% off
- 4Soft for him, soft for her
- 5New here? Take 30% off
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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