Key takeaways
- Format: Candid lifestyle photo of the guest welcome moment with one bold line.
- Best for: Recruiting hosts, sellers or partners for a two-sided marketplace.
- Hook: Speaks to the host by putting the guest's adventure at their door.
- Reuse it: Show your supply side's best moment and address them with you or your.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Clever perspective switch
The line talks about their adventure but your doorstep. It recruits hosts while still selling the joy of travel.
- 02
Human, candid moment
A handshake at the door feels real, warm and safe. It reduces the fear of letting strangers into your home.
- 03
Relatable guests
A friendly retired couple feels like ideal, respectful guests. That reassures first-time hosts about who they will welcome.
- 04
Minimal brand intrusion
A small logo and one line let the photo do the work. It reads like organic content rather than an ad.
Full creative breakdown
Who this ad targets
The ad targets homeowners and property owners, roughly 35 to 65, who have a spare room, guest house or holiday home and might earn from renting it. Many are curious about hosting but worry about trust, effort and who will stay. Showing friendly, mature guests and a warm handshake addresses those fears. It can also reach people with second homes in sunny destinations, early retirees looking for side income and small property investors exploring short-term rentals.
Copywriting analysis
The single line, Their adventure starts at your doorstep, does a lot. It flips the usual travel-ad perspective: instead of you going somewhere, others come to you. Their and your cleanly separate guest and host, framing the reader as the hero who makes someone else's trip happen. This gives hosting an emotional, generous purpose beyond income. The line is rhythmic and easy to remember. What it lacks is a clear practical benefit or call to action; the earning angle, ease of listing and protection or insurance should appear in the primary text and headline to convert interest into sign-ups.
Visual design
The photo uses warm, natural late-afternoon light and earthy tones of stucco, wood and terracotta, which feel inviting and premium. The guests' yellow and pink clothes add cheerful colour against the neutral architecture. Shooting from behind puts the viewer in the doorway's direction, as if they are part of the scene. A heavy white sans-serif headline sits over the darker lower area for legibility. The small, light logo at the top keeps branding present without dominating.
How to adapt this template for your brand
- Identify the most rewarding moment for your supply side (a guest arriving, a first sale, a five-star review).
- Shoot or source a candid, warm photo of that moment with relatable people.
- Write one line that uses their and your to frame the reader as the enabler.
- Keep the logo small and place the line where the background is darker for contrast.
- Add the practical benefit (earnings, ease, protection) in primary text and test different guest types.
Tips for travel ads on Meta
On Meta, run this as a lead or conversion campaign with Learn More or Sign Up, targeting homeowners and interests such as real estate, home improvement and side income. Use a lead form with a simple earnings estimate to capture interest. Create a 9:16 version for Stories and Reels, ideally as a short video of the door opening. On Google Display and YouTube, pair the image with a headline focused on earnings potential.
About this creative
This square lifestyle ad comes from Stay&Go, a vacation rental brand. It shows a candid photo taken from behind of an older couple arriving at a modern home. The woman wears a yellow linen shirt and cream shorts with a straw bag, and the man wears a pink polo and khaki shorts; both have rolling suitcases. A host standing in the open doorway shakes the woman's hand in welcome. The setting is a warm, sunlit entrance with a textured stucco wall, a recessed wooden door and a glass panel reflecting greenery and a teal pool. The Stay&Go wordmark sits small in white at the top. In the lower half, large bold white text reads Their adventure starts at your doorstep. The word your shows the ad is addressed to property owners, not travellers, inviting them to picture welcoming guests and earning from their home.
Meta ad · 1200 × 1200 · Travel
Vacation Rental Host Ad: Guests Arriving at Your Doorstep
Stay&Go's ad shows a couple with suitcases being welcomed at a modern front door, with the line Their adventure starts at your doorstep. It is a lifestyle creative aimed at recruiting hosts for a vacation rental platform, and a strong template for marketplaces that need supply-side sign-ups.
Added
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Details
Ad copy
Primary text
Got a spare room or holiday home? 🏡 Welcome travellers, earn extra income and let Stay&Go handle the bookings. Their adventure starts at your doorstep.
Description
List your place and start earning
On-image text
Stay&Go | Their adventure starts at your doorstep.
Headline ideas for this template
- 1Turn your spare room into income
- 2Welcome guests, earn more
- 3Your home, someone's next adventure
- 4Hosting made simple with Stay&Go
- 5See what your place could earn
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
