Key takeaways
- Format: Numbered listicle story built around a cultural event.
- Best for: Tying a service to a seasonal or trending event.
- Hook: "The Official Fashion Week Guide" borrows the excitement of the event.
- Reuse it: Swap the event and steps, keep the tilted numbered cards.
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Rides a cultural moment
Fashion Week is already on people's minds. Linking waxing to it makes the ad feel relevant and timely.
- 02
Product hidden in a list
Waxing is just one natural step in the routine. It feels like advice rather than a sales pitch.
- 03
Humorous ending
"Repeat." is a witty payoff that rewards readers. It also nudges people toward rebooking.
- 04
Scannable layout
Short lines in numbered cards can be read in a couple of seconds. Perfect for fast-moving stories.
Full creative breakdown
Who this ad targets
The ad targets fashion-conscious women and men aged around 20–40 who follow Fashion Week, attend related events, parties or nights out, or simply enjoy dressing up. They care about looking polished head to toe and plan their beauty routine around big occasions. It also speaks to existing European Wax Center clients, reminding them to book ahead before busy social weeks so they're ready for short dresses, open shoes and statement outfits.
Copywriting analysis
The copy is a playful, mock-serious checklist. "The Official" adds a cheeky sense of authority, while "smooth guide" ties in the brand promise. Each step is a short imperative sentence, easy to scan. The sequence moves from aspiration (killer outfit) to the product (get waxed in advance) to the benefit (smooth entrance), then lands a joke with "Repeat." The word "smooth" is used twice for both literal skin and confident attitude, a neat double meaning. "In advance" quietly encourages planning and booking ahead, which drives appointments.
Visual design
A solid plum background with red and white accents gives a bold, fashion-magazine look. The tilted outline cards create movement and a handmade, scattered feel in an otherwise minimal design. Red numbered squares alternate sides, guiding the eye in a zigzag down the frame. Typography mixes spaced capitals, bold sans-serif and italic serif for hierarchy. The logo is small at the bottom, letting the content lead.
How to adapt this template for your brand
- Choose a timely event your audience cares about (festival, holiday, sale season).
- Write a cheeky "official guide" title for that event.
- List three or four short steps, with your product as one natural step.
- End with a witty step like "Repeat." that hints at regular use.
- Place each step on a tilted, numbered card in 9:16 with your logo at the bottom.
Tips for hair removal ads on Meta
Built for Instagram and Facebook Stories in 9:16. Keep the top 14% and bottom 20% free of key text so profile info and the CTA sticker don't cover it. Add a link sticker or "Book Now" button to drive appointments. Run it in the days just before the event for maximum relevance, and consider animating the cards falling into place for Reels.
About this creative
This is a vertical 9:16 story graphic on a deep plum background. At the top, spaced-out white capitals read "The Official", followed by a bold red "Fashion Week" and an italic white serif "smooth guide". Below, four outlined cards are stacked and slightly tilted at different angles, as if casually scattered on a table. Each card has a red square badge with a white number, alternating left and right corners. The steps read: "1. Pick a killer outfit.", "2. Get waxed in advance.", "3. Make a smooth entrance." and "4. Repeat." The copy is written in an italic serif, giving it a light, editorial magazine tone. The joke of the final "Repeat." step adds humour and hints at regular, recurring waxing. The European Wax Center logo sits small and white at the bottom centre. There's no photography; the design relies on typography, colour and playful layout to attract attention.
Meta ad · 338 × 600 · Hair Removal
The Official Fashion Week Smooth Guide by European Wax Center
This European Wax Center story ad turns Fashion Week into a playful four-step checklist, with waxing slipped in as the essential step. The tilted cards and numbered badges make it easy to read in seconds, making it a fun template for brands that want to ride a cultural moment.
Added
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Details
Ad copy
Primary text
Fashion Week is here 👠 Follow the official smooth guide: pick a killer outfit, get waxed in advance, make a smooth entrance… and repeat. Book your wax before the big week.
Description
Get waxed in advance, walk in smooth
On-image text
THE OFFICIAL | FASHION WEEK | smooth guide | 1 Pick a killer outfit. | 2 Get waxed in advance. | 3 Make a smooth entrance. | 4 Repeat. | EUROPEAN WAX CENTER
Headline ideas for this template
- 1Your Fashion Week Checklist Starts Here
- 2Step 2: Get Waxed in Advance
- 3Walk In Smooth This Fashion Week
- 4The Official Guide to a Smooth Entrance
- 5Killer Outfit? Now Get Smooth
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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