Key takeaways
- Format: Hero product with a tape measure prop and a price badge.
- Best for: Supplement brands running a seasonal discount.
- Hook: A tape measure wrapped around the jar.
- Reuse it: Swap product, prices and backdrop; keep the badge and prop.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Universal weight loss symbol
A tape measure instantly tells viewers what the product is for.
- 02
Clear discount badge
A red -15% badge draws attention to the saving.
- 03
Localised backdrop
Mosque silhouettes and EGP pricing make it feel relevant to Egyptian shoppers.
- 04
Premium jar design
Black glossy packaging with silver feels high-end.
Full creative breakdown
Who this ad targets
This ad targets adults in Egypt, mainly women aged around 25 to 45, who are interested in weight loss supplements and respond to price promotions. The mosque silhouettes suggest timing around Ramadan or Eid, when many people focus on health and routines. They likely shop online or through social commerce and look for good value on premium-looking products. Many compare prices carefully before buying.
Copywriting analysis
The headline 'Boost Your Weight Loss' is direct and energetic, while 'Elevate Your Journey' adds an aspirational tone. 'Start Your Transformation' is a motivating CTA. The pricing is the most important element but contains a mistake: 1550 EGP is shown as the main price and 1320 is struck through, which suggests the price went up. The figures should be swapped so the new price is 1320. 'Boost your weight loss' is a strong claim for a supplement and may face scrutiny. Using Arabic copy alongside English could also increase reach locally.
Visual design
The jar sits centred and slightly elevated, with the tape measure adding diagonal movement. The pink background is soft and feminine, contrasting with the black jar. The price block in the top right balances the composition. White capitals at the bottom stand out against pink. The peach button is gentle and on-palette. Mosque silhouettes add cultural context without clutter. The overall feel is bright.
How to adapt this template for your brand
- Show your product with a simple prop that signals its purpose.
- Add a clear price badge with old and new prices in the right order.
- Use a culturally relevant backdrop for local markets.
- Write a short benefit headline and aspirational subline.
- Add an offer deadline for urgency.
Tips for weight loss ads on Meta
On Meta, fix the reversed prices before running, as misleading price displays can lead to complaints. Target adults 18+ in Egypt and schedule around Ramadan. Test an Arabic version. Weight loss supplement claims are scrutinised, so soften 'boost' to 'support'. Add a deadline to the offer to create urgency. Retarget visitors with a bundle offer, for example two jars at a better price.
About this creative
The creative uses a soft pink gradient background with faint silhouettes of mosques and minarets, suggesting a Middle Eastern market and possibly a Ramadan campaign. In the centre, a glossy black supplement jar with a silver lid carries a white lotus logo and the words Zenith Labs, Premium Weight Support, 60 capsules. A yellow tape measure wraps around the jar in a loose cross, partly covering the label. In the top right, a large white price reads 1550 EGP, with 1320 struck through beneath it and a red badge saying -15% OFF. Because the struck-through price is lower than the main price, the discount appears reversed. Below the jar, bold white capitals read 'Boost Your Weight Loss', with 'Elevate Your Journey' underneath in lighter capitals. A peach pill button at the bottom says 'Start Your Transformation' in dark text. The overall look is clean, bright and promotional.
Meta ad · 1200 × 1200 · Weight Loss
Weight Support Supplement Ad: Discount Offer
This Zenith Labs ad shows a black Premium Weight Support jar wrapped in a yellow tape measure on a soft pink background with faint mosque silhouettes. A 15% off price tag in Egyptian pounds and a peach CTA make it an offer template, though the old and new prices appear swapped.
Added
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Details
Ad copy
Primary text
Boost your weight loss and elevate your journey with Zenith Labs Premium Weight Support, 60 capsules. Now 15% off for a limited time. Start your transformation today.
Description
Premium weight support capsules, now 15% off.
On-image text
1550 EGP | 1320 (struck through) | -15% OFF | ZENITH LABS PREMIUM WEIGHT SUPPORT 60 CAPSULES | BOOST YOUR WEIGHT LOSS | ELEVATE YOUR JOURNEY | START YOUR TRANSFORMATION
Headline ideas for this template
- 115% off premium weight support
- 2Ramadan offer: support your goals
- 3Your journey, now for less
- 4Premium capsules, limited-time price
- 5Start strong with 15% off
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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