Key takeaways
- Format: Seasonal product shot with a holiday pun headline, New badge and logo.
- Best for: Retailers launching a new seasonal range or tying products to a holiday.
- Hook: Celebrate Yarnsgiving – a Thanksgiving pun that makes new yarn feel festive.
- Reuse it: Give a holiday a product pun, stack your new arrivals and add a New badge.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Holiday pun
Yarnsgiving links the product to Thanksgiving, giving shoppers a timely reason to browse.
- 02
Range in one shot
Several fibres and colours in one stack show the variety of the new collection.
- 03
Autumn palette
Rust, coral, peach and plum feel seasonal and match the fall knitting mood.
- 04
Trusted retailer
The Michaels logo signals a familiar store with easy access in person or online.
Full creative breakdown
Who this ad targets
The ad targets US crafters, mostly women aged 25–65, who shop at Michaels for yarn and craft supplies. Many are knitters and crocheters planning fall and holiday projects such as gifts, scarves and blankets. They value variety and like trying new fibres such as alpaca and bamboo. Existing Michaels shoppers, rewards members and people living near a store are ideal targets, along with interests in knitting, crochet and seasonal crafts.
Copywriting analysis
Celebrate Yarnsgiving with new skeins is a seasonal pun that turns a national holiday into a craft event, giving the ad a timely hook. The word new is repeated in both the headline and the badge, emphasising fresh arrivals. The subline, From 100% wool to cotton, bamboo and more!, highlights the range and appeals to makers with different fibre preferences. The tone is friendly and celebratory, typical of a big retailer. The copy does not mention price, so the primary text can add a promotion or rewards offer.
Visual design
The plum top bar and plum badge text create a consistent brand accent. The stacked skeins form a strong centrepiece with labels facing the camera, making product names readable. A shallow depth of field blurs the background yarns, adding depth and a premium feel. The white serif headline stands out against the warm backdrop. The foreground ball and scissors add a crafted, lived-in touch, and the logo at the bottom closes the ad.
How to adapt this template for your brand
- Pick an upcoming holiday or season and create a playful product pun around it.
- Stack your new arrivals with labels facing the camera and a blurred background.
- Use a warm seasonal palette that matches the time of year.
- Add a round New! badge in your brand colour.
- Place your logo at the bottom and leave space for the Story CTA.
Tips for knitting ads on Meta
This 9:16 ad suits Instagram and Facebook Stories and Reels. Launch it in early to mid November ahead of Thanksgiving, when fall crafting and gift planning peak. Use location targeting around stores and promote both in-store and online shopping. Pair it with a carousel in feeds showing each new yarn line. Pinterest is also a strong channel for Michaels, so a vertical pin version could reach planners searching for fall knitting projects.
About this creative
A deep plum bar runs across the top of this vertical ad. Below it, on a warm beige background, a pile of yarn skeins is stacked in the centre: a multicoloured creative melange chunky in rust and teal, a coral Luxury Alpaca Superfine, a peach Luxury Merino Alpaca Dream and a purple-blue Luxury Merino, with forest-green and cream skeins softly blurred in the background. A colourful self-striping ball in blues and pinks sits in the lower left foreground, and the tip of a pair of scissors peeks in at the bottom. Bold white serif text reads Celebrate Yarnsgiving with new skeins, followed by a lighter line about the range of fibres. A white circle with plum text says New!, and the white Michaels script logo sits at the bottom left. Warm, autumnal colours and the holiday pun position yarn shopping as part of the fall season.
Meta ad · 338 × 600 · Knitting
Michaels Yarnsgiving Ad: New Yarn Arrivals Story
Michaels turns Thanksgiving into Yarnsgiving to promote new yarn arrivals. A warm stack of alpaca, merino and melange skeins sits under a seasonal headline, with a round New! badge and the Michaels logo. This 9:16 Story ad is a smart template for retailers launching seasonal product ranges.
Added
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Details
Ad copy
Primary text
It's Yarnsgiving at Michaels! 🧶 Discover new skeins from 100% wool to cotton, bamboo, alpaca and more – perfect for cosy fall projects. Shop in store or online.
Description
New wool, cotton, bamboo and alpaca yarns
On-image text
Celebrate Yarnsgiving with new skeins. | From 100% wool to cotton, bamboo and more! | New! | Michaels | Labels: creative melange chunky, Luxury Alpaca Superfine, Luxury Merino, Luxury Merino Alpaca Dream
Headline ideas for this template
- 1Celebrate Yarnsgiving at Michaels
- 2New skeins for your fall projects
- 3Wool, alpaca, bamboo and more
- 4Give thanks for new yarn
- 5Cosy season starts with new skeins
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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