Key takeaways
- Format: Vertical story product shot with an on-image quiz button
- Best for: Brands with a wide product range that need to guide shoppers to the right option
- Hook: A fast, low-effort promise: the perfect match in less than a minute
- Reuse it: Replace the boxes with your top two product variants and link to your own finder quiz
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Solves choice overload
Showing two different boxes hints at a large range, and the quiz offers an easy way through it.
- 02
Low-commitment CTA
"Take the quiz" feels like a game rather than a purchase, which lowers resistance from cold audiences.
- 03
Time-bound promise
"In less than a minute" sets clear expectations and removes the fear of a long form.
- 04
Brand-color immersion
The full green background owns the screen and makes the kraft boxes and colorful waste stand out.
Full creative breakdown
Who this ad targets
The ad targets US consumers interested in zero waste and recycling who know TerraCycle exists but don't know which box to buy. It suits upper-funnel and mid-funnel audiences: people who engaged with sustainability content, visited the site without purchasing, or follow eco lifestyle creators. Households, offices and schools with specific waste streams such as snack wrappers or beauty packaging are core segments, and the quiz also collects data for personalized follow-up.
Copywriting analysis
The headline leads with the benefit (the perfect box) and closes with a time promise (less than a minute), a classic speed-plus-outcome structure. Underlining "Zero Waste Box" anchors the product name in memory. The exclamation mark adds energy without hype. The button copy "Take the quiz" is a direct imperative and doubles as the on-image CTA, so the user knows what happens after the tap. The supporting labels on the boxes — Candy & Snack Wrappers and Beauty Products & Packaging — work as quiet proof of variety. Primary text should stay short and echo the speed of the quiz rather than introduce new information.
Visual design
A deep-to-light green gradient gives depth and keeps the brand color dominant. Text sits in the upper third in white, bold sans-serif, centered for story reading. The CTA pill uses a darker green for contrast. The boxes are staggered in size and position, creating depth and leading the eye diagonally across the frame. Hands entering from both sides add motion and human presence. Empty space at the top and bottom respects story-safe zones.
How to adapt this template for your brand
- Pick two contrasting variants of your product to show range.
- Place them on a full-bleed background in your brand color.
- Write a headline that promises a result plus a time frame.
- Add a button-style element with a quiz CTA.
- Link to a short quiz and retarget completers with their match.
Tips for recycling ads on Meta
Built for Instagram and Facebook Stories and Reels placements; keep the text inside the central 1080×1420 safe zone. Use Learn More as the CTA so it matches the quiz promise. Quiz traffic converts best when the landing page loads instantly, so test on mobile. Retarget quiz completers with a dynamic ad showing their recommended box, and build lookalikes from completers.
About this creative
This vertical story creative from TerraCycle promotes a product-finder quiz for its Zero Waste Box range. A rich green gradient fills the frame. The headline at the top reads that viewers can find the perfect Zero Waste Box in under a minute, with "Zero Waste Box" underlined for emphasis. Beneath it sits a dark green pill-shaped button labeled "Take the quiz". The lower half shows two kraft-and-green TerraCycle boxes. On the left, a tall box labeled Candy & Snack Wrappers receives a handful of colorful chip and candy wrappers; on the right, a smaller Beauty Products & Packaging box receives cosmetics items from another hand. The two boxes demonstrate that there are many box types, which sets up the quiz as the solution. Hands from different people suggest a broad audience. The format is full-screen, built for Instagram and Facebook Stories, with plenty of empty space at top and bottom for UI overlays.
Meta ad · 338 × 600 · Recycling
Zero Waste Box Quiz Ad: TerraCycle's Product Finder Story Creative
This vertical TerraCycle story ad drives traffic to a product quiz that recommends the right Zero Waste Box. Two branded boxes for snack wrappers and beauty packaging sit on a green gradient. Use this format whenever a large product range causes choice overload and a guided quiz can simplify the decision.
Added
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Details
Ad copy
Primary text
Not sure which Zero Waste Box fits your waste? Answer a few quick questions and we'll match you with the right box, from snack wrappers to beauty packaging, in under a minute.
Description
Take the 60-second quiz
On-image text
Find the perfect Zero Waste Box in less than a minute! | Take the quiz | RECYCLE | Candy & Snack Wrappers | Beauty Products & Packaging
Headline ideas for this template
- 1Which Zero Waste Box is right for you?
- 260 seconds to your perfect recycling box
- 3Stop guessing what to recycle — take the quiz
- 4Find the box that fits your waste
- 5Your waste, matched to the right box
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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