Key takeaways
- Format: Family lifestyle moment inside the attraction, with a brand mantra headline.
- Best for: Aquariums, zoos, museums and experiences selling shared family moments.
- Hook: A dad pointing in awe makes you want to see what he's looking at.
- Reuse it: Capture real visitors reacting with wonder and pair it with your campaign mantra.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Curiosity gap
The dad pointing at something off-frame makes viewers wonder what's there, encouraging them to visit and find out.
- 02
Shared family moment
Showing a parent and child together sells the emotional benefit of bonding, not just the attraction.
- 03
Immersive color
The glowing blue tunnel signals an underwater adventure instantly and stands out in the feed.
- 04
Campaign continuity
The same 'Stay Wild' headline structure links this ad to the wider series, building brand recall.
Full creative breakdown
Who this ad targets
This ad targets parents, especially dads and caregivers aged 28–50, who want memorable experiences with their kids. It also appeals to families planning weekend or holiday outings, grandparents and visitors to the region looking for indoor activities. The emphasis on discovery suits families who value educational outings, and the indoor setting makes it a strong fit for rainy-day or winter campaigns.
Copywriting analysis
'Stay Wild. Keep Discovering.' extends the campaign mantra by keeping 'Stay Wild' as a fixed brand line and changing the second half to match the image. 'Keep Discovering' implies an ongoing journey and repeat visits, a subtle nudge toward return trips or memberships. The rhythm is short and punchy, with full stops giving each phrase weight. As with the monkey version, there is no brand name, offer or CTA on the image, so it is clearly an awareness asset that relies on the account name and primary text.
Visual design
The composition places the two figures in the lower two-thirds, with the dad's raised arm creating a strong upward line toward the headline. The tunnel's curve wraps around the subjects, creating depth and immersion. A monochrome blue palette with warm skin tones and the boy's pink shirt provides natural contrast. White serif type at the top matches the series style and remains legible against the lighter blue.
How to adapt this template for your brand
- Photograph real visitors reacting with wonder at your attraction or product.
- Use a pointing gesture or gaze toward something off-frame to create curiosity.
- Keep a fixed first half of your mantra and change the second half per image.
- Place the headline at the top in a consistent font across the series.
- Add a small logo and test a version with 'Plan your visit' text.
Tips for zoos ads on Meta
Use on Instagram and Facebook Stories and Reels with a reach or awareness objective, rotating it with other 'Stay Wild' creatives. Target families with kids within 50 miles and travellers to the area. Push it during rainy seasons and school holidays as an indoor activity. A short video moving through the tunnel with fish overhead would make a high-performing Reels version.
About this creative
A vertical 9:16 story ad set inside a curved underwater acrylic tunnel bathed in deep blue and turquoise light. In the foreground, a smiling father in a patterned short-sleeve shirt, light shorts and sunglasses pushed up on his head points excitedly upward. Beside him, his young son in a pink polo shirt follows his gaze with a delighted smile. Blurred visitors appear in the background, adding a sense of a lively attraction. Subtle wave and leaf-like shapes in a lighter blue decorate the top of the frame. The headline sits at the top in white serif type over two lines: 'Stay Wild. Keep Discovering.' No logo, offer or URL appears. The creative is a sister ad to the 'Stay Wild. Stay Curious.' monkey version, using the same headline style but swapping the animal portrait for a human moment of shared wonder, which shows the emotional benefit of visiting together.
Meta ad · 338 × 600 · Zoos
Aquarium Brand Ad Template: 'Stay Wild. Keep Discovering.'
This vertical story ad shows a father and son inside a glowing blue aquarium tunnel, the dad pointing up in excitement while his son smiles. The headline 'Stay Wild. Keep Discovering.' continues a brand mantra series. Use this lifestyle format to sell shared experiences and the emotion of discovery.
Added
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Details
Ad copy
Primary text
Stay wild. Keep discovering. 🌊 Walk beneath sharks, rays and sea turtles in our underwater tunnel and share the wonder with the ones you love. Plan your visit today!
Description
Explore the underwater world together
On-image text
Stay Wild. Keep Discovering.
Headline ideas for this template
- 1Stay Wild. Keep Discovering.
- 2See the Ocean from the Inside
- 3Wonder Is Better When It's Shared
- 4Look Up, There's Always More to Discover
- 5Your Family's Next Underwater Adventure
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
