Key takeaways
- Format: Illustrated event card with feature callouts for name, dates and ticket URL.
- Best for: Seasonal events, festivals and ticketed family attractions.
- Hook: The 'ZOO BOO' logo with googly owl eyes grabs attention instantly.
- Reuse it: Keep the central info card and swap the illustrations for your season or event.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Ownable event logo
Turning the O's into eyes makes the event name memorable and doubles as the main visual hook.
- 02
Everything in one card
Event name, dates, sponsor and URL sit in one high-contrast card, so viewers get the full message in seconds.
- 03
Spooky but friendly
Cartoon bats and smiling snakes signal Halloween without scaring the young kids parents are deciding for.
- 04
Clear purchase path
'BUY TICKETS' plus a short, memorable URL tells people exactly where to go next.
Full creative breakdown
Who this ad targets
The ad targets Houston-area families with young children, mainly parents aged 25–45 looking for safe, organised Halloween activities. It also reaches zoo members, grandparents and local groups looking for daytime trick-or-treat alternatives. The playful illustration and dates running from late September through Halloween suggest the zoo wants to capture both early planners and last-minute weekend decisions across a five-week window.
Copywriting analysis
The copy is purely functional and relies on the event brand to do the selling. 'ZOO BOO' is short, rhyming and easy to remember, which matters for a recurring annual event. The date range 'Sep 25 – Oct 31' creates a sense of a limited season without hard urgency. 'BUY TICKETS' is a direct command, followed by a vanity URL that's simple enough to remember from a quick story view. The sponsor line adds credibility and fulfils partner obligations. What's missing is any description of activities, so the primary text and landing page must explain what families actually get.
Visual design
The design uses a framed-card layout: a dark navy card in the centre for maximum contrast against the purple and orange background. Halloween illustrations surround the card on every side, adding motion and personality without overlapping key text. The orange wordmark with cartoon eyes is the focal point. A white bottom panel separates practical info from the brand area. Bold sans-serif type and a limited palette keep it legible on mobile.
How to adapt this template for your brand
- Create a short, rhyming event name and turn one letter into a visual element.
- Place name, dates and URL in a single high-contrast card in the centre.
- Surround the card with seasonal illustrations, leaving safe zones for story UI.
- Add sponsor credit beneath the logo if you have a presenting partner.
- Make a set of follow-up stories for specific nights, using the same visual system.
Tips for zoos ads on Meta
Run this on Instagram and Facebook Stories and Reels, keeping key text out of the top and bottom 14% safe zones. Use a 'Buy Tickets' or 'Book Now' sticker or CTA linked directly to the event page. Target parents within a 30–40 mile radius, and retarget past ticket buyers and members. Animate the eyes or bats for a short Reels version to increase thumb-stopping power.
About this creative
A vertical 9:16 story ad with a purple-to-orange Halloween gradient background framed by bare tree branches, flying orange bats, a green spotted cartoon snake at the top right, an orange-and-black striped snake on the left, a purple bat at the bottom left and a white spider web in the bottom-right corner. In the centre sits a dark navy card with 'Houston Zoo' in white and a big orange 'ZOO BOO' wordmark where the O's are turned into cartoon eyes, with an owl-like beak and a jack-o'-lantern smile. Below, 'Presented by King & Spalding' credits the sponsor. The bottom white panel of the card shows the dates 'Sep 25 – Oct 31' in bold orange and 'BUY TICKETS: houstonzoo.org/zooboo' in purple. The illustrated style is fun rather than scary, making it clearly suitable for young children and families, while the card layout keeps every essential detail easy to read.
Meta ad · 338 × 600 · Zoos
Halloween Event Ad Template: Houston Zoo 'Zoo Boo'
This vertical story ad from the Houston Zoo promotes its Zoo Boo Halloween event with an owl-eyed logo, cartoon bats and snakes, the event dates and a ticket URL. Use this feature-callout format for seasonal events where the brand name, dates and where to buy must be readable in a few seconds.
Added
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Details
Ad copy
Primary text
Get ready for a spooktacular time! 🎃🦇 Zoo Boo is back at the Houston Zoo, presented by King & Spalding. Trick-or-treat, costumes and Halloween fun for the whole family, Sep 25 – Oct 31. Get your tickets now!
Description
Halloween fun for the whole family
On-image text
Houston Zoo | ZOO BOO | Presented by K&S King & Spalding | Sep 25 – Oct 31 | BUY TICKETS: houstonzoo.org/zooboo
Headline ideas for this template
- 1Zoo Boo Is Back!
- 2Trick-or-Treat with the Animals
- 3Halloween at the Zoo Starts Sep 25
- 4The Not-So-Scary Halloween Kids Love
- 5Grab Your Zoo Boo Tickets Now
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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