Key takeaways
- Format: Feature callout built around a mock eligibility quiz UI.
- Best for: Insurance-covered health services targeting Medicare-age audiences.
- Hook: A coverage question the viewer immediately wants answered.
- Reuse it: Swap the quiz question for your own qualifying step and keep the 30-second promise.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
The question is the hook
Asking 'Does your plan cover it?' targets the biggest objection – cost – and invites the viewer to find out rather than be sold to.
- 02
Previewing the funnel
The mock quiz shows exactly what happens after the click, so the next step feels small and familiar.
- 03
A human face on the care team
The 'Danielle · Care team' avatar adds warmth and suggests real support, which matters for older and anxious audiences.
- 04
Speed promise
'Find out in 30 seconds' sets a tiny time commitment and makes clicking feel low-risk.
Full creative breakdown
Who this ad targets
The ad targets adults aged roughly 60 and over in the US who are on Medicare or Medicare Advantage and live with chronic pain, stress or anxiety. They are likely wary of extra medication or costly treatments and want something they can do at home. Caregivers and adult children researching options for a parent are a secondary audience. Pre-selecting Medicare signals the primary segment, while listing Medicaid and private insurance keeps the door open for others checking coverage.
Copywriting analysis
The copy leads with a yes/no question that mirrors what the reader is already wondering: will my insurance pay for this? Italicising 'VR therapy' anchors the product category without jargon. The follow-up line, 'Find out in 30 seconds', converts curiosity into a quick action. The body line stacks three common conditions so more viewers self-identify, then adds the comfort-of-home benefit, which speaks to mobility and convenience. 'Covered by Medicare' is placed as a button-like badge, doubling as social proof and a reassurance. The disclaimer is short and honest, protecting the brand in a regulated category. Overall the copy is benefit-led, plain-spoken and tightly focused on removing the cost objection.
Visual design
A saturated royal-blue field with a faint grid gives a clinical yet modern feel. The split layout puts persuasive copy on the left and the interactive UI on the right, so the eye moves from question to answer. A classic serif headline adds trust and maturity, while sans-serif body text keeps it readable. The white phone card pops against the blue and uses the same blue for the selected option, tying UI and brand together. Generous spacing and a cream pill button keep it clean and uncluttered.
How to adapt this template for your brand
- Replace the headline with your audience's main eligibility or cost question.
- Mock up the first screen of your real landing-page quiz on the right.
- Add a named care-team or advisor avatar to make it feel personal.
- Keep a time promise (e.g. 'in 30 seconds') under the headline.
- Add a short compliance disclaimer if you work in health, finance or insurance.
Tips for mental health apps ads on Meta
On Meta, pair this square with a 4:5 version so it takes more feed space, and keep the quiz card in the centre safe zone for Stories crops. Use a 'Learn More' or 'Check Eligibility' button and send traffic straight to the matching quiz so the ad promise is kept. Target 55+ with interests in chronic pain, wellness and Medicare. Health-related targeting is restricted, so rely on broad audiences and creative-led qualification. Test pre-selected versus unselected answers to see which drives more quiz starts.
About this creative
This square Better Health ad sits on a deep royal-blue background with a subtle grid. The left half carries the message: a large serif headline asking whether your plan covers VR therapy, with 'VR therapy' set in italic for emphasis. Below it, a short italic line promises an answer in 30 seconds, followed by a body line naming the use cases – chronic pain, stress and anxiety – and the benefit of doing sessions at home. A cream pill button reads 'Covered by Medicare'. The right half shows a white phone-style card from 'Danielle · Care team' with a progress bar labelled 'Eligibility check' and the question 'What type of insurance do you have?'. Four answer options are listed, Medicare pre-selected in solid blue, with a Continue button underneath. A small disclaimer at the bottom notes the screen is illustrative and coverage varies by plan. The whole ad previews the landing-page quiz, lowering friction before the click.
Meta ad · 338 × 600 · Mental Health Apps
VR Therapy Ad Template: Insurance Eligibility Check
This Better Health ad promotes Medicare-covered VR therapy for chronic pain, stress and anxiety. It uses a feature-callout format built around a mock eligibility quiz, turning the ad into the first step of the funnel. Use it as a template for any health service where insurance coverage is the main purchase barrier.
Added
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Details
Ad copy
Primary text
Living with chronic pain, stress or anxiety? Better Health offers guided VR therapy sessions you can do from your couch – and it may be covered by Medicare. Answer one quick question to check your eligibility in 30 seconds.
Description
Check your eligibility in 30 seconds
On-image text
Better Health | Does your plan cover VR therapy? | Find out in 30 seconds. | Guided sessions for chronic pain, stress, and anxiety, all from the comfort of your home. | Covered by Medicare | Danielle · Care team | Eligibility check | What type of insurance do you have? | Medicare | Medicare Advantage | Medicaid | Private insurance | Continue | *Screen shown is illustrative. Coverage varies by plan and eligibility.
Headline ideas for this template
- 1Is VR therapy covered by your plan?
- 2Check your coverage in 30 seconds
- 3Medicare may cover VR therapy – see if you qualify
- 4Pain relief at home, possibly at no cost
- 5One question to find out if you're covered
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
