Key takeaways
- Format: Lifestyle photo with a strikethrough headline.
- Best for: Alternative-treatment and wellness products challenging the status quo.
- Hook: Crossing out advice the viewer has heard too often.
- Reuse it: Strike through a cliché your audience is tired of and show your product in use.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Strikethrough as storytelling
The red lines reject familiar advice visually, so the message lands before a word is read in full.
- 02
Real-life setting
A relaxed person on a sofa shows VR therapy as easy, safe and something you can do at home.
- 03
Social proof
'Join the thousands of Medicare patients' signals that people like the viewer already trust it.
- 04
Offer stack
Coverage, a free consultation and free shipping answer the cost and hassle questions upfront.
Full creative breakdown
Who this ad targets
The ad targets US Medicare beneficiaries living with chronic pain, stress or anxiety who have repeatedly been told to manage symptoms with more medication. It speaks to people looking for a drug-free, home-based alternative, and to women in particular through the featured model. The calm domestic setting reassures less tech-savvy viewers that VR is comfortable and simple. Caregivers searching for options on behalf of older relatives are a secondary audience.
Copywriting analysis
The headline quotes a phrase many patients have heard, then visually cancels it, letting the image do the arguing. This is a classic 'old way vs. new way' structure compressed into one line. The body copy starts with 'Join', an inclusive, community-led verb, and uses 'thousands of Medicare patients' as social proof and audience qualifier at the same time. Conditions are listed in plain language, and 'medication free' closes the loop with the struck-through headline. The three badges reduce risk. Using 'manage' rather than 'cure' keeps the claim modest and more compliant for health advertising.
Visual design
A soft, naturally lit photo in greys, beiges and denim blue creates a calm home atmosphere. The oversized white serif headline spans the full width, and thick red strikethrough bars add the only strong colour, pulling the eye instantly. The woman's raised hand adds movement and implies an immersive experience. White body text and outlined pill badges sit over the darker sofa area for contrast. The logo top-left anchors the brand.
How to adapt this template for your brand
- Pick a common piece of advice or old habit your product replaces.
- Set it as a large headline and strike it through in a contrasting colour.
- Use an authentic photo of a customer using your product at home.
- Add a social-proof line that names your audience.
- Finish with three short offer or trust badges.
Tips for mental health apps ads on Meta
This lifestyle creative suits Facebook and Instagram feeds and tends to perform well with older audiences. Make sure the strikethrough is legible on small screens. Test a 4:5 crop with more of the person visible. A short video version where the red lines animate through the words can boost thumb-stop rate. Avoid implying viewers have a condition; frame copy in general terms to stay within Meta's personal attributes policy.
About this creative
This square lifestyle ad shows a woman with long light-brown hair sitting on a grey sofa in a bright, neutral living room, wearing a white VR headset and raising one hand as if interacting with a virtual scene. She wears a cosy knit jumper and jeans, and a houseplant and wooden side table frame the shot. The Better Health logo sits top left. Over the image, a huge white serif phrase reads 'Just take more medication', with each line struck through by a thick red bar, signalling a rejection of that advice. Below, white sans-serif copy invites the viewer to join thousands of Medicare patients using VR therapy for chronic pain, stress and anxiety, medication free. Three outlined white pill badges across the bottom read Covered by Medicare, Free Consultation and Free Shipping. The muted interior palette keeps the attention on the bold struck-through headline.
Meta ad · 338 × 600 · Mental Health Apps
VR Therapy Lifestyle Ad Template: Strikethrough Hook
This Better Health ad shows a woman using a VR headset on her sofa while the phrase 'Just take more medication' is crossed out in red. The lifestyle format makes at-home VR therapy feel normal and approachable for Medicare patients. Use it to reject an old piece of advice and show your product in real life.
Added
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Details
Ad copy
Primary text
"Just take more medication" isn't the only answer. Thousands of Medicare patients are using Better Health VR therapy at home to manage chronic pain, stress and anxiety – medication free. Book your free consultation today.
Description
Covered by Medicare · Free consultation
On-image text
Better Health | Just take more medication (crossed out) | Join the thousands of Medicare patients using VR Therapy to manage chronic pain, stress, and anxiety—medication free. | Covered by Medicare | Free Consultation | Free Shipping
Headline ideas for this template
- 1There's more than one way to manage pain
- 2Skip the extra prescription – try VR
- 3Thousands of Medicare patients made the switch
- 4Relief from your sofa, not your pill box
- 5Rethink chronic pain care at home
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
