Key takeaways
- Format: Meme-style slang headline over a staged lifestyle photo
- Best for: Gen Z and millennial audiences, awkward or taboo product categories
- Hook: 'Delulu is believing…' – a trending meme format with a gentle roast
- Reuse it: Use a current slang template and finish it with your product's truth
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Trend-native language
'Delulu' is a recognisable meme word for younger audiences. It makes the ad feel current and native to TikTok and Reels.
- 02
Humour lowers taboo
Joking about IBS and toilet paper makes a sensitive topic approachable. People are more likely to engage and share.
- 03
Relatable scene
A real-looking woman mid-thought on the toilet mirrors a familiar moment. Viewers instantly see themselves in it.
- 04
Clear call to action
The joke ends with a simple instruction: 'Get a bidet!'. Humour hooks attention, then the CTA converts it.
Full creative breakdown
Who this ad targets
Gen Z and younger millennial women in the US, aged roughly 18–35, who use internet slang and follow meme and wellness creators on TikTok and Instagram. The main focus is women with IBS or other sensitive digestion who feel frustrated by toilet paper irritation. They respond to humour, honesty and creators who talk openly about bodily topics. Friends sharing the ad with each other is a key secondary goal.
Copywriting analysis
The copy follows the viral 'Delulu is…' format, which is instantly familiar to the target audience. By setting the word in a cute script with cherry stickers, the ad signals it is in on the joke. The sentence 'is believing TP alone can handle your IBS' uses 'TP' rather than 'toilet paper' for a casual tone. The final 'Get a bidet!' is short and direct, with an exclamation mark adding friendly energy. The whole line is under 15 words, which suits fast scrolling.
Visual design
Warm terracotta, peach and pink tones create a cosy, Instagram-friendly bathroom. The model's candid pose and side glance feel more like a story post than a studio ad. The pink cherry and sparkle stickers on 'Delulu' bring a playful, Y2K-inspired aesthetic. White bold text sits on the plain upper wall, keeping it legible. The bidet is subtle in the frame, so the joke leads and the product follows.
How to adapt this template for your brand
- Pick a trending meme or slang format your audience uses right now.
- Complete the format with a common belief your product proves wrong.
- Stage a relatable lifestyle photo that captures the moment of the problem.
- Style the slang word with stickers or a script font to match the meme's vibe.
- End with a short, direct CTA that names your product.
Tips for bathroom ads on Meta
Meme formats age quickly, so plan to refresh this creative every few weeks. Best placements are Instagram Reels, Stories and TikTok, where the slang is native. Avoid copy that implies the viewer personally has IBS to stay within health ad policies. Test a version with comments enabled to collect social proof. Pair with a UGC video in the same campaign for creative variety.
About this creative
The photo shows a young woman with long dark hair sitting on a toilet in a warm terracotta and peach tiled bathroom, wearing a white tank top with shorts around her ankles. She looks to the side with a thoughtful, slightly worried expression. A large potted plant, a framed print and a toilet brush complete the styled but realistic scene, and a bidet hose is visible beside the toilet. At the top, the TUSHY logo sits above the word 'Delulu' written in a pink script with cherry and sparkle stickers, followed by white bold text: 'is believing TP alone can handle your IBS. Get a bidet!' The ad uses the popular internet term 'delulu', short for delusional, to playfully call out a common belief. It turns an embarrassing health topic into a relatable joke, which lowers the barrier for discussion and makes the ad feel like content shared between friends.
Meta ad · 338 × 600 · Bathroom
TUSHY 'Delulu' IBS Bidet Ad: Meme Example
This TUSHY story ad uses the Gen Z slang word 'delulu' in a cutesy cherry-decorated script to tease women who rely on toilet paper during IBS flare-ups. A staged lifestyle photo of a woman on the toilet adds relatability. Use it as a template for trend-based humour aimed at younger audiences.
Added
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Details
Ad copy
Primary text
Let's be honest: toilet paper alone isn't cutting it during an IBS flare. A TUSHY bidet uses gentle water for a cleaner, calmer bathroom routine. Get a bidet – your body will thank you.
Description
Gentle water clean for IBS days.
On-image text
TUSHY | Delulu is believing TP alone can handle your IBS. Get a bidet!
Headline ideas for this template
- 1Delulu Is Thinking TP Is Enough
- 2Get a Bidet, Bestie
- 3Your IBS Deserves Better Than TP
- 4Not Delulu: Bidets Just Work
- 5Stop Being Delulu About Toilet Paper
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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