Key takeaways
- Format: Large customer quote over a lifestyle photo
- Best for: Life-stage marketing such as pregnancy, postpartum or new parents
- Hook: 'Even being 8 months pregnant, I don't have hemorrhoids!' – a surprising result
- Reuse it: Lead with a real customer quote that names a specific, relatable outcome
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Specific, surprising result
The quote names a concrete outcome at a demanding life stage. Specificity makes it believable and memorable.
- 02
Peer voice
A customer saying she bought one for everyone is powerful word-of-mouth. It also hints at gifting potential.
- 03
Familiar replacement
Positioning the bidet as a peri bottle replacement links it to a product new moms already know. It simplifies the decision.
- 04
Relatable lifestyle photo
A real-looking woman in slippers adjusting the knob feels honest and comfortable. It normalises bidet use.
Full creative breakdown
Who this ad targets
Pregnant women and new mothers in the US, typically aged 25–40, who are preparing for or recovering from childbirth. They research baby and postpartum products, join parenting communities and value recommendations from other moms. The ad also reaches baby shower gift buyers, partners and family members looking for practical presents. Women dealing with hemorrhoids or sensitivity outside pregnancy are a secondary audience.
Copywriting analysis
The quote is long by ad standards, but its casual, run-on style – including a small grammar slip – makes it feel genuinely written by a customer. Bolding '8 months pregnant' draws the eye to the life-stage context. The punchline 'I don't have hemorrhoids!' is candid and slightly funny, which makes an awkward topic approachable. The callout box uses a ranking claim, '#1 Peri Bottle replacement', and names the audience, 'new moms', making the product's role clear in one line.
Visual design
Warm terracotta tiles and a peach-to-orange gradient at the top create a cosy, comforting mood. Oversized white quotation marks frame the testimonial and signal social proof instantly. The model is shown in natural, relaxed clothing, which feels authentic rather than staged. A semi-transparent orange callout box stands out without clashing with the warm palette. The lower half shows the product in use, linking the quote to the solution.
How to adapt this template for your brand
- Find a customer quote that names a specific, surprising result at a key life stage.
- Display it large at the top with oversized quotation marks and bold the key phrase.
- Shoot a relaxed lifestyle photo of someone in that life stage using the product.
- Add a callout box that positions your product against a familiar alternative.
- Keep the colour palette warm and consistent to make a sensitive topic feel comforting.
Tips for bathroom ads on Meta
Target expecting parents and new parents interests on Meta, keeping copy general so it does not assert personal health conditions. Baby registry and baby shower moments are good opportunities. Test the quote ad against a short video testimonial from the same customer. On Pinterest, postpartum care boards are a strong fit. Make sure the testimonial is from a real customer and that you have permission to use it.
About this creative
A woman with short curly hair, wearing a white T-shirt, denim shorts around her knees and cosy shearling slippers, sits on a toilet in a warm terracotta-tiled bathroom, looking down as she adjusts the knob of a TUSHY bidet attachment. The scene feels natural, relaxed and private. The top third of the ad is filled with a large customer quote framed by oversized quotation marks: 'I bought everyone a TUSHY this year, because miraculously even being 8 months pregnant. I don't have hemorrhoids!' – with '8 months pregnant' highlighted in bold. On the left, a translucent orange box reads 'TUSHY Bidet: #1 Peri Bottle replacement for new moms'. The ad speaks directly to pregnant women and new mothers, a life stage when bathroom comfort becomes a real concern. The testimonial gives an honest, slightly humorous result, while the peri bottle callout connects the bidet to a familiar postpartum product.
Meta ad · 338 × 600 · Bathroom
TUSHY Pregnancy Testimonial Ad: New Mom Example
This TUSHY story ad features a large customer quote from a woman who is eight months pregnant, alongside a lifestyle photo of a woman using a TUSHY attachment and a callout positioning the bidet as the #1 peri bottle replacement. A strong template for life-stage marketing with authentic testimonials.
Added
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Details
Ad copy
Primary text
'Miraculously, even at 8 months pregnant, I don't have hemorrhoids!' Moms-to-be and new moms love TUSHY as a gentle, hands-free alternative to the peri bottle. Easy to install and soothing when you need it most.
Description
Gentle care for moms-to-be and new moms.
On-image text
TUSHY | “I bought everyone a TUSHY this year, because miraculously even being 8 months pregnant. I don't have hemorrhoids!” | TUSHY Bidet: #1 Peri Bottle replacement for new moms
Headline ideas for this template
- 1The #1 Peri Bottle Replacement
- 2Pregnant? Meet Your New Best Friend
- 3What Moms Wish They Had Sooner
- 4Gentle Care for Every Trimester
- 5The Gift Every New Mom Needs
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
