Wahoo ELEMNT ACE bike computer showing power, speed and climb data over a mountain road with Ride Epic text — Wahoo's biggest bike computer, shown big against a mountain road built for epic rides.

Key takeaways

Format: Oversized device on a dramatic riding landscape.
Best for: Data-rich devices where the screen itself is the selling point.
Hook: A huge screen packed with live ride data and climb profile.
Reuse it: Show your product's real interface, enlarged, in its natural setting.

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

See all product shot ads →

Why this product shot ad works

01
The screen sells itself
Real metrics and a climb chart on screen prove the product's value to data-driven riders instantly.
02
Size matches the message
Making the biggest Wahoo computer fill the frame reinforces the 'big, bold' claim visually.
03
Series recognition
The shared layout with the ROAM ad builds a recognizable campaign and lets each device own its own word.
04
Aspirational climb
Riders on a mountain road connect the device with challenging, memorable rides.

Full creative breakdown

Who this ad targets

This ad targets performance-focused road cyclists in the US who train with power meters and care about data, climbing and long rides. They are often aged 30 to 55, have a good disposable income, and may already own an older bike computer. The large screen also appeals to riders who struggle to read small displays while riding.

Copywriting analysis

Like its sister ad, the copy is short and attitude-driven. 'Ride Epic' gives the device an emotional promise linked to big days in the mountains. The tagline 'Big, bold and built for everything.' uses alliteration with 'big, bold, built' that makes it catchy and directly hints at screen size and versatility. The 'JUST RIDE' band keeps the campaign voice consistent. The ad doesn't mention a feature or price, so it suits awareness and consideration rather than direct sales.

Visual design

Cool greys and soft blues dominate the background, making the black device and colorful data screen the focus. The light-blue band adds a brand accent and visually 'straps' the device into the scene. Vertical type on the left uses the tall format efficiently. Small cyclists on the road in the lower right balance the composition and add scale.

How to adapt this template for your brand

Capture or render your product's real interface with meaningful data on screen.
Pick a dramatic background that represents your user's ideal moment.
Center the product oversized and add tiny people for scale.
Use a recurring slogan band and a vertical two-word headline.
Create sister versions for other products with the same layout and a new headline word.

Tips for cycling gear ads on Meta

Run this in Meta Stories and Reels as an awareness ad to cycling and endurance sports interests. It pairs well with the ELEMNT ROAM 'Ride Big' creative in the same campaign so the algorithm can find the right product for each rider. Time spend around spring launches and summer riding. Add a 4:5 feed version with the device slightly smaller.

About this creative

A vertical story ad for the Wahoo ELEMNT ACE GPS bike computer. The device fills the center of the frame, shown head-on with its large screen displaying three-second power (215 W), speed (21.4 mph), a route map with directional arrow and a colorful climb elevation profile at the bottom. The background is a rocky grey mountain under a pale blue sky, with a winding road and guardrail in the lower right where two small cyclists climb. A light-blue band with repeating 'JUST RIDE' text crosses the device horizontally. 'Ride Epic' runs vertically in white on the left edge. At the bottom, a tagline reads 'Big, bold and built for everything.' with 'ELEMNT ACE' on the right. The ad is a sister creative to the ELEMNT ROAM 'Ride Big' ad, using the same layout with a road climbing scene that matches the ACE's performance positioning.

Meta ad · 338 × 600 · Cycling Gear

Wahoo ELEMNT ACE 'Ride Epic' Story Ad

This Wahoo Fitness story ad shows the ELEMNT ACE bike computer oversized against a dramatic mountain road. It is a product shot example for cycling and sports tech brands that want to sell screen size and data in a single, campaign-style visual on Meta Stories and Reels.

Added 11 Oct 2026