Key takeaways
- Format: Product shot with a human hand-off over an oversized brand graphic
- Best for: Team-based B2B tools showing delegation, access or onboarding
- Hook: A card being handed from one person to another
- Reuse it: Show your product being passed between people in front of your logo
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Human gesture
The hand-off adds people and emotion, signalling trust and delegation to employees.
- 02
Oversized logo as frame
The giant orange mark builds brand recall and creates a bold, ownable composition.
- 03
Implied feature
Passing the card hints at issuing cards to team members without needing to explain it.
- 04
Strong colour block
The bright orange stands out in a feed full of blue and white finance ads.
Full creative breakdown
Who this ad targets
The ad targets founders, CFOs and finance or operations managers at US companies that need to give employees spending power while staying in control. It speaks particularly to teams growing quickly, onboarding new hires and replacing shared cards or reimbursements. The bold, design-led look also appeals to modern startups that choose tools partly on brand and user experience.
Copywriting analysis
The headline repeats Brex's category claim, The only corporate card you'll ever need, a superlative that positions the card as the final, complete solution. In this version, the line breaks as The only / corporate / card you'll / ever need, stacking the words into a compact block that sits neatly beside the visual. The copy is conversational, addresses the reader directly and avoids technical terms. Paired with the hand-off image, the claim gains a second meaning: the only card your team will need, too. The brand name appears twice, once on the card and once in the wordmark, reinforcing recall without adding more text.
Visual design
A light grey background lets the vivid orange logo shape dominate the centre, while the black card and natural skin tones create contrast in front of it. The hands are cleanly lit and photographed against a seamless backdrop, giving a studio, editorial quality. The heavy black headline sits in the top left with generous space, and the wordmark balances the composition in the bottom right. The layout follows a clear diagonal from headline to card to logo.
How to adapt this template for your brand
- Enlarge your logo mark into a bold background shape in your brand colour.
- Photograph two hands passing your product in front of it.
- Place a short positioning headline in the top left.
- Add your wordmark bottom right to balance the layout.
- Use the primary text to explain the feature the gesture implies.
Tips for fintech ads on Meta
On Meta, this colourful creative performs well in Feed at 4:5 and as a static or animated Reel where the card moves between hands. On LinkedIn, the hand-off speaks to managers and finance teams, so target titles like CFO, controller and head of operations. For Google Display, the strong orange block remains recognisable at small sizes. Test with a feature-specific headline such as issue cards in seconds.
About this creative
This Brex creative combines a strong brand graphic with a simple human gesture. On a light grey background, a giant orange version of the Brex logo mark forms a bold frame across the middle of the image. In front of it, a hand on the left holds out the black Brex Mastercard while a second hand reaches in from the right to take it. The moment of hand-off suggests trust, delegation and giving employees access to company spend. The headline, The only corporate card you'll ever need, sits top left in heavy black type, and the Brex wordmark anchors the bottom right. The oversized logo makes the brand recognisable even before the text is read, while the hands add warmth and people to a fintech product that could otherwise feel cold. It is a confident brand-building creative that also hints at a practical feature: issuing cards to the whole team.
Meta ad · 338 × 600 · Fintech
Brex Ad: The Only Corporate Card You'll Ever Need (Hand-Off)
This Brex image ad shows one hand passing the black corporate card to another in front of an oversized orange Brex logo shape. It is a bold, brand-led product shot for Meta and LinkedIn, ideal for B2B tools that want to visualise giving employees access or onboarding a team.
Added
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Details
Ad copy
Primary text
Hand every employee the right card in seconds. Brex issues corporate cards with built-in limits and policies, so your team can spend and finance stays in control.
Description
Issue cards to your whole team in seconds
On-image text
The only corporate card you'll ever need. | Brex | mastercard | Brex
Headline ideas for this template
- 1Give your team a card in seconds
- 2Trust your team. Control the spend.
- 3One card for every employee
- 4Hand off spend, keep control
- 5Company cards without the paperwork
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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