Key takeaways
- Format: Literal visual idiom: phone in back pocket as product shot.
- Best for: Fintech, spend management and SaaS delivered through a mobile app.
- Hook: 'An extra CFO in your back pocket' is a clever, visual promise.
- Reuse it: Take a common idiom about your benefit and photograph it literally.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Literal idiom
Showing the back pocket makes the headline's metaphor instantly visual and memorable.
- 02
Big-company help for small firms
Promising a 'CFO' appeals to SME owners who cannot afford one but want that level of control.
- 03
Clear feature list
One sentence covers automatic bookkeeping, smart limits and integration, answering 'how' right away.
- 04
Low-risk CTA
'Aloita ilmaiseksi' removes cost as a barrier and encourages trial sign-ups.
Full creative breakdown
Who this ad targets
The ad targets owners, CEOs, CFOs and finance managers at Finnish small and medium-sized companies and startups. These people waste time chasing receipts, reconciling card expenses and managing employee spending. They want a modern, mobile-first card that automates bookkeeping and integrates with their accounting software. The casual denim visual suggests a focus on entrepreneurial businesses with mobile, on-the-go employees rather than traditional corporate finance departments.
Copywriting analysis
The headline turns a Finnish idiom about having something handy 'in the back pocket' into a product promise: an extra CFO. 'Ylimääräinen' (extra) suggests added capacity rather than replacement, which avoids threatening finance staff. The body copy lists three concrete features in one sentence: automaatinen kirjanpito, älykkäät korttirajat and suora integrointi. Using 'järjestelmääsi' (your system) makes it personal. The CTA 'Aloita ilmaiseksi' is clear and low commitment. The tone is modern, confident and friendly, matching a young fintech brand well.
Visual design
The full-bleed denim texture gives the ad a tactile, real-world feel and a deep blue palette. Orange stitching adds warm contrast lines. The phone is placed on the right, balancing the left-aligned white text. Clean, bold sans-serif type with tight line spacing feels modern. The bright blue button mimics an app CTA and stands out against the darker denim. The 4:5 portrait format maximises mobile screen space.
How to adapt this template for your brand
- Find an everyday idiom that describes your product's benefit.
- Photograph it literally with your product or device as the hero.
- Write a headline that reuses the idiom with your benefit.
- Add one sentence listing your three main features.
- Finish with a low-risk CTA such as start free or try now.
Tips for business banking ads on Meta
On Meta, run the 4:5 portrait in Facebook and Instagram feeds, targeting small business owners and entrepreneurs in Finland. Create a 9:16 Stories version with the phone at the centre. On LinkedIn, target CEOs, CFOs and finance managers at companies with 1–200 employees. Link to a sign-up page with accounting integration logos. Retarget visitors with a comparison against traditional bank cards.
About this creative
This portrait ad from Mynt, a Nordic spend management and corporate card company, makes a common idiom literal. The entire frame is a close-up of dark blue denim with orange contrast stitching, showing the back pocket of a pair of jeans. A black smartphone pokes out of the pocket on the right side, its dark screen suggesting the app inside. The white Mynt logo sits at the top left. A large white headline reads 'Ylimääräinen talousjohtaja takataskussa', meaning 'An extra CFO in your back pocket'. Below, smaller white text explains the product: a company card with automatic bookkeeping, smart card limits and direct integration with your accounting system. A blue 'Aloita ilmaiseksi' (Start for free) button sits at the bottom left, styled like an app UI. The ad sells convenience and financial control in a casual, everyday image that feels approachable for small business owners rather than corporate finance teams.
Meta ad · 338 × 600 · Business Banking
Corporate Card Ad Example: Mynt Back Pocket Creative
This Mynt ad sells a corporate card with automatic bookkeeping to Finnish companies. The product shot format shows a smartphone in the back pocket of blue jeans, illustrating the line 'an extra CFO in your back pocket'. Use it as a template for fintech and SaaS products that deliver expert help through an app.
Added
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Details
Ad copy
Primary text
Kuitit katoavat ja kulut kasaantuvat? Myntin yrityskortti hoitaa kirjanpidon automaattisesti, asettaa älykkäät korttirajat ja integroituu suoraan kirjanpitojärjestelmääsi. Aloita ilmaiseksi.
Description
Aloita ilmaiseksi – ei piilokuluja
On-image text
Mynt. Ylimääräinen talousjohtaja takataskussa. Yrityskortti, jossa on automaattinen kirjanpito, älykkäät korttirajat ja suora integrointi kirjanpitojärjestelmääsi. Aloita ilmaiseksi
Headline ideas for this template
- 1Talousjohtaja taskussa – ilman palkkakuluja
- 2Yrityskortti, joka hoitaa kirjanpidon
- 3Ei enää kadonneita kuitteja
- 4Kulut hallintaan älykkäillä korttirajoilla
- 5Aloita ilmaiseksi Myntin yrityskortilla
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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