Key takeaways
- Format: Customer CEO portrait with headline and name in a co-branded card.
- Best for: B2B case studies, partner programmes and channel marketing.
- Hook: A real CEO promising more profit 'below the line'.
- Reuse it: Feature a real customer's face, a one-line result and their name and title.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Peer credibility
A fellow IT company CEO is more convincing to resellers than any claim from the distributor itself.
- 02
Profit-focused promise
'Tulosta viivan alle' speaks directly to business owners who care about margins, not features.
- 03
Co-branding power
Pairing ALSO with Microsoft borrows trust and signals an official partner programme.
- 04
Bold colour pop
Orange, yellow and the blue hoodie create strong contrast that stands out in the feed.
Full creative breakdown
Who this ad targets
The ad targets owners, CEOs and sales leaders at Finnish IT resellers, managed service providers and system integrators that sell or could sell Microsoft cloud solutions. These companies want to grow recurring revenue and improve margins in a competitive market. They look for distribution partners that offer support, training and better commercial terms. Seeing a peer like Jalo IT succeed makes the partnership feel achievable for similar-sized firms.
Copywriting analysis
The headline is concise and benefit-led. 'Yhteistyöllä' (through cooperation) positions the partnership as the cause, and 'lisää tulosta viivan alle' (more profit below the line) states the outcome in business owner language. The finance idiom shows the ad understands its audience. Attributing it to a named CEO, with title and company, adds authenticity. The tone is confident but not boastful. The image leaves numbers and details for the full case study, using the headline as a teaser that earns the click.
Visual design
The portrait fills the right side, with direct eye contact creating connection. Geometric orange and yellow shapes add energy and a modern brand feel, while the blue hoodie provides complementary contrast. The white card in the lower left gives the text a clean, readable base and holds both partner logos. Bold black headline type and lighter name text create clear hierarchy. The layout follows a natural face-to-text reading path.
How to adapt this template for your brand
- Pick a customer whose business looks like your target audience's.
- Shoot a confident portrait with direct eye contact against bold brand colours.
- Write a one-line result in business language, such as profit, time or growth.
- Add the customer's name, title and company plus partner logos in a clean card.
- Build a carousel or video version that tells the full story.
Tips for cloud computing ads on LinkedIn
On LinkedIn, target owners and CEOs in the IT services and consulting industry, plus partner and channel manager roles. Link to the full case study or an interview video. Consider a Thought Leader ad from the CEO's own profile for extra authenticity. Retarget readers with a partner programme sign-up ad. Ask Microsoft co-marketing for budget support if the partner programme allows it.
About this creative
This square LinkedIn ad is a co-branded customer story from ALSO, a European IT distributor, and Microsoft. It features Ville Soikkola, CEO of Finnish IT company Jalo IT. He looks straight at the camera with a slight, confident smile, wearing a bright blue hoodie with a purple diamond logo, and has a short modern haircut. Behind him is a vivid orange background with a large yellow circle and stacked orange and yellow triangles, giving an energetic, geometric feel. A white card in the lower left holds the ALSO and Microsoft logos side by side, then a bold black headline: 'Yhteistyöllä lisää tulosta viivan alle', meaning 'More bottom-line profit through cooperation'. His name, title and company sit below in a lighter font. The casual hoodie signals an approachable, entrepreneurial IT business rather than a corporate giant. The ad relies on a real partner's face and a profit-focused promise to attract other IT resellers.
LinkedIn ad · 338 × 600 · Cloud Computing
IT Partner Ad Example: ALSO x Microsoft Jalo IT Testimonial
This ALSO and Microsoft ad promotes a customer story with Jalo IT's CEO about growing profits through partnership. The testimonial format shows a confident portrait on bold orange and yellow shapes, with the quote and name in a white card. Use it as a template for B2B case studies and partner marketing.
Added
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Details
Ad copy
Primary text
Miten Jalo IT kasvatti kannattavuuttaan yhteistyöllä? Toimitusjohtaja Ville Soikkola kertoo, miten ALSOn ja Microsoftin kumppanuus toi lisää tulosta viivan alle.
Description
Lue asiakastarina – ALSO x Microsoft
On-image text
ALSO. Microsoft. Yhteistyöllä lisää tulosta viivan alle. Ville Soikkola, Toimitusjohtaja, Jalo IT
Headline ideas for this template
- 1Näin Jalo IT kasvatti kannattavuuttaan
- 2Microsoft-kumppanuus, joka näkyy tuloksessa
- 3Paremmat katteet ALSOn kanssa
- 4IT-yrityksen kasvutarina – lue lisää
- 5Yhteistyö, joka tuo tulosta
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