Key takeaways
- Format: Product-in-context shot with a channel announcement and three benefit callouts.
- Best for: Brands launching on Amazon or another marketplace or retail partner.
- Hook: 'Available now at Amazon' signals easy, trusted and fast purchasing.
- Reuse it: Announce your new channel up top and list three short benefits in one row.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Trusted channel as a hook
Mentioning Amazon removes purchase friction, since shoppers already trust its delivery and returns.
- 02
Three-benefit rule
Three callouts are easy to scan in a second and cover physical, dosage and mental benefits.
- 03
Real-world context
The gym bag and shaker show where the product fits into the viewer's routine.
- 04
Color with purpose
Brand orange dominates the frame while blue is reserved for the retailer, separating brand and channel.
Full creative breakdown
Who this ad targets
The ad targets gym-goers and athletes aged 18–40 who use or are curious about creatine and prefer shopping on Amazon. Many are Prime members who value fast delivery and easy reordering. It also reaches existing Myprotein customers who normally buy direct but would rather consolidate purchases on Amazon. The mental performance callout widens the appeal to people who have heard about creatine's cognitive benefits, not just muscle building.
Copywriting analysis
The copy is built around a single piece of news, 'Available now at Amazon', which works as both announcement and call to action. The word 'now' adds immediacy. The callouts follow a consistent pattern: a bold keyword ('Improves', '5G', 'Boosts') with a short supporting phrase underneath. This creates rhythm and makes each benefit easy to read at a glance. 'Muscle recovery' and 'mental performance' broaden creatine's appeal beyond strength alone, while '5g' adds a precise, credible detail. The language is simple and energetic, with no jargon.
Visual design
The layout stacks logo, headline, callouts and product from top to bottom. A warm orange background, softly blurred, matches the pouch and creates a strong, consistent brand color block. The product sits in the lower half inside a black gym bag, which frames it and adds contrast. The translucent shaker catches light and adds depth. White sans-serif type in heavy weights keeps the copy legible, and the blue 'at Amazon' line is the only cool tone, drawing the eye straight to the news.
How to adapt this template for your brand
- Lead with the channel news, such as 'Now at Amazon', 'Now in Target' or 'Now on our app'.
- Highlight the retailer's name in a contrasting color.
- Pick three benefits and write each as a bold keyword plus a two-word supporting phrase.
- Shoot your product in its real-life context, such as a gym bag, kitchen or desk.
- Link directly to your Amazon listing and test against a brand-site version.
Tips for sports nutrition ads on Meta
Built for Instagram and Facebook Stories and Reels. Link directly to the Amazon product page and use Amazon Attribution tags to track off-Amazon traffic. Keep callouts within the central safe zone. Retarget engagers with a Prime-focused follow-up. Health claims like 'improves recovery' and 'boosts mental performance' should match approved wording on your Amazon listing to avoid compliance issues on both platforms.
About this creative
This Myprotein creative announces a new sales channel: Impact Creatine is now available on Amazon. The product pouch, in Myprotein's signature white-and-orange design, sits upright inside an open black gym bag next to a translucent orange shaker bottle, placing the supplement in a realistic, everyday training context. The background is a warm, blurred orange and brown wall with a large brand graphic, adding atmosphere without distracting. At the top, the white Myprotein logo sits above the headline 'Available now at Amazon', where 'at Amazon' is set in a bright blue that nods to the retailer. Below, three evenly spaced callouts highlight the key messages: 'Improves muscle recovery', '5g creatine' and 'Boosts mental performance'. Each callout uses a bold one-word lead with smaller supporting text. A small Myprotein mark in the lower right corner repeats the branding. The overall feel is energetic, warm and gym-ready.
Meta ad · 338 × 600 · Sports Nutrition
Myprotein Impact Creatine Amazon Ad Template
This Myprotein ad announces that Impact Creatine is available on Amazon, combining three short benefit callouts with a gym bag product shot. It's a vertical feature-callout format for Meta Stories and Reels, ideal for brands promoting a new retail channel or marketplace launch.
Added
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Details
Ad copy
Primary text
Your go-to creatine is now on Amazon. Myprotein Impact Creatine: 5g per serving to support recovery and mental performance. Order with fast delivery today.
Description
5g creatine per serving
On-image text
MYPROTEIN | AVAILABLE NOW AT AMAZON | IMPROVES MUSCLE RECOVERY | 5G CREATINE | BOOSTS MENTAL PERFORMANCE | Pack: MYPROTEIN IMPACT Creatine, CREATINE MONOHYDRATE
Headline ideas for this template
- 1Impact Creatine, Now With Prime Delivery
- 25g Creatine. Delivered Fast.
- 3Recover Faster, Think Sharper
- 4Your Favorite Creatine Just Landed on Amazon
- 5Stronger Workouts Start With 5g
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
