Key takeaways
- Format: Listicle of in-app prompts with expert endorsement
- Best for: Dating, social and self-improvement apps showing a feature
- Hook: Unlock smarter connections with Dr. Aris Thorne.
- Reuse it: Show 5–6 real in-app items as a list and add an expert or partner name.
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Shows the product
The prompt list is a real preview of the app, so viewers know what they'll get.
- 02
Expert authority
A named behavioural scientist makes the feature feel credible and research-based.
- 03
Prompts spark self-reflection
Readers mentally answer the prompts, which creates instant engagement.
- 04
Aspirational setting
Happy couples at a café show the real-world outcome of better matches.
Full creative breakdown
Who this ad targets
This ad targets single adults aged 25–40 who are tired of shallow, swipe-based dating and want more intentional, long-term relationships. They value emotional intelligence, personal growth and shared values, and often follow psychology, relationship and self-development content. They're digitally native iPhone users and respond to apps that promise quality over quantity.
Copywriting analysis
The headline Unlock smarter connections uses a positive, upgrade-style verb and contrasts smarter with typical dating apps. Adding with Dr. Aris Thorne attaches authority to the feature. The prompts themselves act as the main copy: they're open-ended, values-led and use psychology vocabulary like conflict style and pillars of trust. Ending with ellipses invites the reader to complete them. The footnote repeats the endorsement in a formal tone. A clear CTA like Download free would strengthen it.
Visual design
The layout layers three levels: a warm photographic background, a glassy UI panel in the centre and a clean headline at the top. The navy-to-gold gradient in the panel echoes both the evening sky and the warm café lights. The highlighted white prompt creates a focal point and suggests interaction. The serif headline adds a premium, editorial feel.
How to adapt this template for your brand
- Pick one feature and show 5–6 real in-app items as a vertical list.
- Highlight one item to suggest interaction and create a focal point.
- Place the UI over a lifestyle scene that shows the end result of using the app.
- Add an expert, partner or creator name in the headline for authority.
- Finish with your logo, app store icons and a clear download CTA.
Tips for apps & subscriptions ads on Meta
On Meta, use this for app install campaigns targeting singles with interests in psychology and personal growth, and test the prompts as a carousel. On TikTok, turn it into a video where creators answer the prompts on camera. Make sure the expert is real and approved before using their name. Run around January and Valentine's Day.
About this creative
This square ad promotes Connectly, a dating or relationship app, and a new prompt feature created with behavioural scientist Dr. Aris Thorne. The background is a warm, slightly blurred outdoor café at golden hour, with several diverse couples and pairs chatting and laughing over coffee. In the centre, a frosted glass app panel with a blue-to-gold gradient shows category tabs – Value Signals (featured), Lifestyle and Communication – and a list of six profile prompts, such as My three pillars of trust are... and A shared value I won't compromise on is.... The middle prompt is highlighted in white, as if being selected. Above the panel, a navy serif headline reads Unlock smarter connections with Dr. Aris Thorne. A footnote credits the scientist, and the Connectly logo sits at the bottom with an Apple and download icon. The ad positions the app as deeper and more intentional than swipe-based dating, using expert authority and real UI to show the difference.
Meta ad · 1200 × 1200 · Apps & Subscriptions
Dating App Ad Example: Unlock Smarter Connections
This square app ad for Connectly overlays a glassy list of dating profile prompts on a lively outdoor café scene, endorsed by a behavioural scientist. It's a good template for dating, social and self-improvement apps that want to show in-app features and add expert credibility.
Added
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Details
Ad copy
Primary text
Better matches start with better questions. Connectly's new Value Signals prompts, created with behavioural scientist Dr. Aris Thorne, help you show who you really are. Download free.
Description
Exclusive dating prompts from a behavioural scientist
On-image text
UNLOCK SMARTER CONNECTIONS with Dr. Aris Thorne. | FEATURED | VALUE SIGNALS | LIFESTYLE | COMMUNICATION | The conflict style I'm working on is... | My three pillars of trust are... | A shared value I won't compromise on is... | A small, non-verbal sign of connection is... | In five years, I'd like to be the person who... | The ideal conversation for a first date covers... | *Connectly presents exclusive insights from Dr. Aris Thorne, Behavioral Scientist.* | Connectly
Headline ideas for this template
- 1Better Questions, Better Matches
- 2Date With Intention
- 3Show Who You Really Are
- 4Prompts Designed by a Behavioural Scientist
- 5Skip the Small Talk
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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