Key takeaways
- Format: AI feature announcement in a feature callout square
- Best for: Launching or promoting AI recruiting features
- Hook: A real natural-language prompt shows what the AI does
- Reuse it: Show the exact query a user would type into your AI feature
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Concrete AI example
A specific prompt, software engineers with fintech experience, explains the feature better than any claim.
- 02
Universal AI icon
The sparkle symbol tells viewers instantly that this is an AI feature.
- 03
Built into, not bolted on
The headline positions AI as part of the platform, reducing tool sprawl concerns.
- 04
The photo is the result
The engineer in the photo represents the talent the search would surface.
Full creative breakdown
Who this ad targets
This ad targets talent acquisition leads, in-house recruiters, HR managers and hiring founders at tech and scale-up companies who fill several roles at once, often across countries. They are tired of switching between job boards, spreadsheets, ATS tools and onboarding systems. The creative appeals to teams that want to cut time-to-hire with AI-assisted sourcing and matching, and to buyers who want recruiting connected directly to contracts, payroll and HR in one platform.
Copywriting analysis
The headline packs three messages into one line: AI-powered signals modern technology, sourcing and job matching names two concrete recruiting tasks, and built into Deel tells existing and prospective customers they don't need another tool. Ending with the brand name reinforces ownership of the feature. The UI copy is the real persuasion: a toggle for searching the talent pool and a natural-language query that recruiters will recognise as a typical, hard-to-fill brief. The tagline in the footer keeps the bigger platform story present. The arrow CTA suits a feature launch aimed at curious, informed viewers.
Visual design
A deep purple background with a bright violet glow at the top keeps the ad on-brand and suggests innovation. The photo's teal, moody lighting contrasts with the purple and adds depth. The headline sits left, the photo right, and the two white cards bridge them. Green on the toggle and the purple-blue sparkle are the only accent colours, so the AI elements stand out.
How to adapt this template for your brand
- Choose one product feature and phrase its outcome in a single headline.
- Recreate two or three simplified UI cards that show the feature in action with realistic data.
- Layer the cards over a person photo or gradient background for depth.
- Keep the logo and a one-line value proposition in a consistent footer.
- Build a series where each creative highlights a different feature and test them against each other.
Tips for hr software ads on Meta
On Meta, square 1:1 works across Feed placements; keep critical text inside the centre 80% so nothing gets cropped. On LinkedIn, square single-image ads perform well with B2B audiences; pair them with job-title and company-size targeting and a short, benefit-led intro text. Keep on-image copy under 20 words, use Learn more for cold audiences and switch to Book a demo or Sign up when retargeting warm visitors.
About this creative
The background is a deep purple gradient with glowing violet light at the top. On the left, a large white headline reads “AI-powered sourcing and job matching, built into Deel.” On the right, a rounded photo shows a young man with curly hair in a navy sweater, working intently at a laptop in a dimly lit office with teal tones. Two white UI cards overlap the photo's left edge. The first has a green toggle switched on with a tick and the label Search in the talent pool. The second has a purple-blue sparkle icon, the familiar AI symbol, and the prompt Software Engineers with fintech experience. At the bottom are the Deel logo, the tagline Hire, manage, and pay, anyone, anywhere and a white arrow. The ad makes an abstract AI capability concrete by showing the exact type of search a recruiter would type, and frames the photo subject as the kind of specialised talent the AI can surface.
Meta ad · 338 × 600 · HR Software
Deel AI Sourcing Ad: AI-Powered Sourcing and Job Matching
This Deel ad announces AI-powered sourcing and job matching with a photo of a focused engineer at a laptop and two UI cards: a talent pool search toggle and an AI prompt for software engineers with fintech experience. It is a square feature callout creative for promoting new AI features.
Added
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Details
Ad copy
Primary text
Search your talent pool with plain language and let AI find the best matches. Sourcing and job matching are now built right into Deel.
Description
Find matching talent in seconds
On-image text
AI-powered sourcing and job matching, built into Deel. | Search in the talent pool | Software Engineers with fintech experience | deel. | Hire, manage, and pay, anyone, anywhere. | →
Headline ideas for this template
- 1Describe your ideal hire. Deel finds them.
- 2Search talent with plain language
- 3AI matching, no extra tool needed
- 4Find fintech engineers in seconds
- 5Your talent pool, now searchable with AI
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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