Key takeaways
- Format: Vertical offer story with clean product shot
- Best for: Premium bundle promotions and adjustable bed sales
- Hook: Up to 66% off with pillows and sheets included
- Reuse it: Show the product's key function in action next to its bundled extras.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Product function shown
Raising one adjustable base demonstrates the key benefit instantly without needing any feature copy.
- 02
Luxury-friendly discount
An elegant serif headline lets a big percentage off feel premium rather than cheap.
- 03
Bundle extras visible
The stack of sheets and pillows on the mattress backs up the kicker line about what is included.
- 04
Minimal, calm set
A plain wall and wood floor remove distractions and keep attention on the bed and the offer.
Full creative breakdown
Who this ad targets
This ad targets couples and homeowners aged 30 to 65 who are considering a bedroom upgrade and are interested in comfort features like raising the head to read, watch TV or ease snoring. They have a higher budget and expect premium quality, but still respond to a strong discount and a complete package. Mobile users browsing Stories on Facebook and Instagram, including retargeted visitors to adjustable base pages, are the most likely audience.
Copywriting analysis
The copy mirrors a proven bundle formula: a small kicker for the extras and a big headline for the savings. Includes Pillows, Sheets and More reduces the friction of a large purchase by promising a complete setup. Save up to 66% leads with the strongest number, while On Adjustable Bundles names the product category clearly, which helps the ad qualify interested viewers. The sentence-case serif headline reads more like a magazine than a flyer, aligning the offer with a premium brand voice. The exclamation mark adds a little energy. There is no urgency language, which keeps the tone confident rather than pushy.
Visual design
The design is restrained and premium. A soft off-white wall and a natural wood floor create a calm, neutral setting. The navy mattresses and black bases provide strong contrast in the middle of the frame, with one side raised to add a dynamic diagonal. Text is centered in the upper third, using a widely tracked sans-serif kicker and a large serif headline. Ample empty floor space at the bottom leaves room for story interface elements.
How to adapt this template for your brand
- Stage your product in a simple studio setting with a neutral wall and floor.
- Show the product's main feature in action, such as a raised base, open lid or extended part.
- Place bundled extras directly on or next to the product so the added value is visible.
- Use a small uppercase kicker for what is included and a large headline for the discount.
- Choose a refined typeface if you need to promote a deep discount without hurting brand perception.
Tips for mattresses ads on Meta
Designed for 9:16 Stories and Reels, this layout keeps the text in the upper third and leaves the bottom fifth mostly empty floor, which is ideal because the reply bar and CTA sticker sit there. Keep the headline below the top 250 pixels to clear the profile header. For Reels, a short clip of the base rising would make the feature even clearer. Test Shop Now against Get Offer to see which button better matches bundle intent.
About this creative
This vertical story ad from DreamCloud promotes a discount on its Adjustable Bundles. The scene is a minimal studio set: a pale grey-white wall meets a light oak floor, giving the ad a calm, premium feel. In the center, two navy-and-white DreamCloud mattresses sit side by side on black adjustable bases. The left base is raised at the head and foot to show the adjustable feature in action, while the right side stays flat and holds a neat stack of folded white sheets and pillows. Above the product, a small spaced-out uppercase kicker reads Includes Pillows, Sheets and More, followed by an elegant serif headline: Save up to 66% On Adjustable Bundles. The serif type signals luxury rather than bargain, which helps position a big discount without cheapening the brand. With no clutter, no badges and no price tags, the product and the offer carry the message on their own.
Meta ad · 338 × 600 · Mattresses
Adjustable Bed Ad Example: DreamCloud 66% Off Bundle
This vertical story ad from DreamCloud promotes up to 66% off Adjustable Bundles that include pillows, sheets and more. A split adjustable base with one side raised shows the product in action on a minimal studio set. It is a useful template for bundle offers and premium furniture or bedding promotions.
Added
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Details
Ad copy
Primary text
Upgrade to an adjustable base and get the essentials included. Save up to 66% on DreamCloud Adjustable Bundles with pillows, sheets and more.
Description
Pillows, sheets and more
On-image text
INCLUDES PILLOWS, SHEETS AND MORE | Save up to 66% On Adjustable Bundles! | DREAMCLOUD | DREAMCLOUD
Headline ideas for this template
- 1Adjustable Comfort, Up to 66% Off
- 2Raise Your Sleep: Adjustable Bundles on Sale
- 3Your Complete Adjustable Bed Setup
- 4Pillows, Sheets and Base, All Included
- 5Upgrade to Adjustable for Less
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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