Key takeaways
- Format: Vertical offer story with miniature figurines
- Best for: Bundle promotions and seasonal mattress sales
- Hook: Up to 66% off with accessories included
- Reuse it: Add tiny figurines to any product shot to create a scroll-stopping story.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Scroll-stopping miniatures
Tiny explorers on a full-size mattress create a surprising sense of scale that makes people pause.
- 02
Clear value headline
Save Up To 66% puts the strongest number first so the offer registers in a second.
- 03
Bundle value framing
The kicker line about an included accessory set signals extra value beyond the mattress itself.
- 04
Warm, calm palette
Peach and soft whites feel cozy and restful, matching the emotional promise of better sleep.
Full creative breakdown
Who this ad targets
This ad targets online mattress shoppers aged 25 to 55 who are furnishing a bedroom or replacing an old bed and want a complete package at a good price. They respond to big percentage savings and like the idea of getting pillows and sheets bundled in. The playful creative also appeals to design-conscious, mobile-first users who scroll Instagram and Facebook Stories and appreciate a clever visual over a hard sell.
Copywriting analysis
The copy is short and stacked for fast reading on a phone. The kicker, Sleep Accessory Set Included, answers the shopper's next question before they ask it: what else do I get? The headline then leads with the action and the number, Save Up To 66%, which is the most persuasive element in the frame. Naming the offer Bamboo Bundles gives the promotion a product-like identity and hints at natural, soft materials. The exclamation mark adds energy without tipping into hype. There is no fine print in the creative, which keeps it clean, though the up to qualifier protects the claim.
Visual design
A warm peach background gives the ad a soft, inviting mood and makes the white headline and mattress stand out. The mattress sits centered on a wooden frame, with the navy Nectar band anchoring the brand. Miniature hiker figurines, a giant compass and a tiny gardening scene add playful detail and scale contrast. Generous negative space above the product holds the copy, and the lower corners carry props that lead the eye around the frame.
How to adapt this template for your brand
- Choose a hero product and place it centered on a plain, warm-colored backdrop.
- Add small figurines or props that interact with the product to create a sense of scale and story.
- Lead the headline with the discount percentage so the value is clear in one glance.
- Use a short kicker line above the headline to mention bonus items or bundle extras.
- Leave clear space at the top for copy and keep brand marks visible on the product itself.
Tips for mattresses ads on Meta
This 9:16 creative is built for Instagram and Facebook Stories and Reels. Keep the headline inside the safe zone, roughly 250 pixels below the top, so profile names and progress bars do not cover it. The detailed miniatures reward a pause, so consider a subtle zoom or pan animation to guide the eye from the compass to the climbers. Pair it with a Shop Now sticker or button and test it against a static product-only version.
About this creative
This vertical story ad from Nectar sells a discounted mattress bundle with a playful, miniature-world twist. Against a warm peach background, a Nectar mattress with its signature navy band sits on a light bamboo-style wooden bed frame. On top are stacked pillows and a tower of folded sheets, while tiny hiker figurines explore the scene: one pair studies a giant compass, another climbs the sheet stack with a rope, and a gardener digs beside a potted plant on a small rug near the floor. An oversized compass rests in the lower left corner. Above the product, a small uppercase kicker reads Sleep Accessory Set Included, followed by the white headline Save Up To 66% On Bamboo Bundles. The miniature storytelling makes the bundle feel like a world to discover and gives viewers a reason to pause and look closer. The offer stays clear, while the visual detail rewards a second look.
Meta ad · 338 × 600 · Mattresses
Mattress Bundle Ad Example: Nectar 66% Off Story
This vertical story ad from Nectar promotes up to 66% off Bamboo Bundles, with a sleep accessory set included. Tiny explorer figurines climb across the mattress, pillows and sheets to make the bundle feel like an adventure. Use it as a reference for bundle offers and playful product shots in Stories and Reels.
Added
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Details
Ad copy
Primary text
Everything you need for better sleep, in one box. Get a Nectar mattress with a sleep accessory set included and save up to 66% on Bamboo Bundles for a limited time.
Description
Sleep accessory set included
On-image text
SLEEP ACCESSORY SET INCLUDED | Save Up To 66% On Bamboo Bundles! | nectar
Headline ideas for this template
- 1Your Sleep Adventure Starts at 66% Off
- 2Mattress, Pillows and Sheets in One Bundle
- 3Explore Up To 66% Off Bamboo Bundles
- 4Everything for Better Sleep, Bundled
- 5Big Savings on a Complete Sleep Setup
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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