Key takeaways
- Format: Portrait split layout: lifestyle portrait above, macro product detail below.
- Best for: Wearables and accessories where fit and style both matter.
- Hook: Cherries as a visual pun on the Cherry Chocolate colour name.
- Reuse it: Pair one mood shot with one detail shot and add a prop that echoes the product name.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Mood and proof in one
The portrait sells the feeling while the macro shot proves how the earbud actually sits on the ear.
- 02
A clever visual pun
Real cherries mirror the colour name, making the ad memorable and shareable.
- 03
Fashion positioning
Showing the earbud next to a silver hoop frames it as an accessory, not just audio tech.
- 04
Text on the seam
Placing the headline where the two images meet ties the halves together and keeps both photos unobstructed.
Full creative breakdown
Who this ad targets
This ad targets fashion-forward consumers, mainly women aged 20 to 40, who want audio that complements their look and keeps them aware of their surroundings. It fits people who dislike in-ear buds, wear earrings or ear cuffs, and value comfort for long days in the city. Interest targeting around fashion, jewellery, beauty, street style and urban lifestyle works well. Existing Bose open-earbud owners and lookalikes of first-gen buyers are a strong secondary audience for the 2nd Gen.
Copywriting analysis
The copy is minimal and factual: product name, generation and colour. The '(2nd Gen)' tag signals an upgrade to existing customers and reassures newcomers that the product is proven. 'In Cherry Chocolate' is set smaller and lighter, reading like a fashion caption rather than an ad line. The real copywriting happens visually, with the cherry prop turning the colour name into a story. Primary text can carry the benefit, such as open-ear awareness or all-day comfort, so the image stays clean and editorial.
Visual design
The top portrait is shot against a light grey studio wall with natural, soft lighting, giving a premium magazine feel. The model's brown leather jacket and the red cherries carry the warm palette into the colourway. The bottom macro shot fills the frame with skin tones and the glossy cherry-brown earbud, with the silver hoop adding contrast and scale. White condensed type sits on the boundary between photos, with the italic Bose logo aligned right. The split structure gives two reasons to stop scrolling in one frame.
How to adapt this template for your brand
- Shoot one lifestyle portrait that captures the mood and shows the product subtly in use.
- Shoot a macro detail of the product in context (on the ear, wrist, desk) to show fit.
- Stack them in a 4:5 frame and place the product name on the seam between the images.
- Find a prop that visually echoes your colour or product name for a memorable pun.
- Keep copy to the name and variant; move benefits into the primary text.
Tips for headphones ads on Meta
On Meta, use this 4:5 layout in feed and test the two halves as separate frames in a carousel. For Reels and Stories, turn it into a short video that cuts from the portrait to the macro shot with a beat. Fashion and beauty interests tend to respond to editorial styling, so avoid adding price stickers. Consider partnership ads with fashion creators wearing the product in the same styling to extend the look.
About this creative
This Bose creative splits the frame into two stacked photographs. The top half is a bright, editorial lifestyle portrait of a smiling woman with dark hair and a brown leather jacket, holding a pair of red cherries over one closed eye. On her ear, a Cherry Chocolate Ultra Open Earbud is visible next to a silver earring, hinting at the product's jewellery-like design. The bottom half is a tight macro shot of an ear wearing the earbud, which wraps around the edge of the ear in a glossy cherry-brown cuff beside a chunky silver hoop. The headline 'Ultra Open Earbuds (2nd Gen)' sits in bold white condensed type across the seam of the two images, with 'in Cherry Chocolate' below and the Bose logo on the right. The cherries visually echo the colour name, making the creative witty, fashionable and memorable while clearly showing how the product sits on the ear.
Meta ad · 338 × 600 · Headphones
Bose Ultra Open Earbuds Cherry Chocolate Lifestyle Ad
This Bose ad pairs a joyful lifestyle portrait with a macro close-up of the Ultra Open Earbuds worn like jewellery. It is a 4:5 lifestyle format with a split layout, ideal for wearables, accessories and fashion-tech brands that need to show both mood and fit on Meta.
Added
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Details
Ad copy
Primary text
Wear your sound like jewellery. Bose Ultra Open Earbuds (2nd Gen) clip comfortably on your ear, keep you aware of the world and now come in rich Cherry Chocolate.
Description
Open-ear comfort, Bose sound
On-image text
Ultra Open Earbuds (2nd Gen) | in Cherry Chocolate | BOSE
Headline ideas for this template
- 1Ultra Open Earbuds in Cherry Chocolate
- 2Earbuds you'll want to show off
- 3Sound that doubles as jewellery
- 4Open ears, sweet colour
- 5The 2nd Gen just got richer
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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