Key takeaways
- Format: Single-location event flyer with date, time and address
- Best for: Local event reminders, store openings and pop-up days
- Hook: The campus name in huge type instantly flags relevance to locals
- Reuse it: Template it once and swap location, date and address per stop
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Hyper-local relevance
Putting USC in the largest type makes students on that campus stop scrolling immediately.
- 02
Complete event info
Date, time and a full address remove every barrier to attending.
- 03
Recognisable venue
Hosting at a sorority house gives a social, familiar setting students already know.
- 04
Inviting CTA
"Come say hi" is low-pressure and friendly, making attendance feel casual and fun.
Full creative breakdown
Who this ad targets
The ad targets USC students, mainly women around 18 to 23, living on or near the Los Angeles campus, including Greek life members. They follow trend-led fashion and beauty brands and like social, in-person experiences with friends. Tight geo-targeting around campus in the days before 10/12 ensures the ad reaches people who can realistically drop by.
Copywriting analysis
The copy is purely functional, ordered by importance: campus, date and time, then venue. Using "USC" rather than the full university name matches how students speak. The divider in "10/12 | 10 AM" keeps date and time visually tidy. Supporting badges add personality: "edikted out west" frames it as part of a regional tour, and "See u on campus" uses text-speak to sound casual. The closing "Come say hi" is a soft, social CTA that suits an in-person event better than a hard sell. Together, the copy reads like a friend's party invite rather than a corporate ad.
Visual design
Clear typographic hierarchy drives the design: big red USC, bold black date and time, then smaller address text. The logo and truck sticker give brand consistency with the rest of the tour series. Small badges and stars add a collage feel. The red button at the bottom mimics a tappable UI element, guiding the eye to the call to action.
How to adapt this template for your brand
- Build one flyer template with your logo, mascot and CTA button.
- Make the location name the largest text on the image.
- Add date, time and full address in clear descending sizes.
- Include a friendly, low-pressure CTA like "Come say hi".
- Duplicate per location and geo-target each version tightly.
Tips for fast fashion ads on Meta
On Meta, run this with a tight radius around campus, starting three to five days before the event and increasing budget the day before. Use a Get Directions or map-linked CTA where available. Create a 9:16 Story version with a countdown sticker. For a series like this, use dynamic creative or separate ad sets per campus so each stop gets its own audience and spend.
About this creative
This portrait 4:5 image on pink halftone opens with the red-and-white Edikted varsity script logo and its "College Tour '26" banner, with a small tilted oval badge reading "edikted out west" on the right. Beneath the logo, "USC" is set very large in bold red capitals, followed by "10/12 | 10 AM" in bold black. The venue follows in smaller black text: Tri Delta House, 834 W 28th Street, Los Angeles, CA 90007. Lower down, the illustrated pink truck sticker with Edikted, Too Faced and other partner branding drives across the frame, accompanied by a red retro badge saying "See u on campus". At the bottom, a red pill button with white capitals reads "Come say hi", framed by small red stars. The layout works like a flyer, delivering who, when and where with clear hierarchy, and is clearly one of a series of templated per-campus versions.
Meta ad · 338 × 600 · Fast Fashion
Edikted College Tour '26 USC Event Ad
This Edikted ad promotes a single College Tour '26 stop at USC, giving the date, time and exact address. It is a feature callout image with the varsity logo, the pink truck and a "Come say hi" button, used on Meta as a geo-targeted reminder for students near campus.
Added
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Details
Ad copy
Primary text
USC, we're coming for you 💕 Find the Edikted pink truck at the Tri Delta House on 10/12 at 10 AM for free merch and beauty goodies. Come say hi!
Description
Tri Delta House, 834 W 28th St, LA
On-image text
Edikted COLLEGE TOUR '26 · edikted out west · USC · 10/12 | 10 AM · Tri Delta House · 834 W 28th Street · Los Angeles, CA 90007 · See u on Campus · COME SAY HI
Headline ideas for this template
- 1USC, the pink truck lands 10/12
- 2Free merch at Tri Delta this Monday
- 310 AM, Tri Delta House – be there, babes
- 4Trojans, come say hi to Edikted
- 5Your campus stop is almost here
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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