Key takeaways
- Format: Lifestyle photo with a bold discount headline overlay
- Best for: Sitewide sales, seasonal promos and clearance pushes
- Hook: A huge "80% off" number paired with a friends-together moment
- Reuse it: Use a back-view group shot and overlay your offer in mixed fonts
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Big number first
"80% off" is the largest element, so the deal registers in under a second.
- 02
Product shown in context
Three colourways on real people show the range and how the sets look when worn.
- 03
Back-view focus
Shooting from behind highlights the wing graphic and lets viewers imagine themselves in the outfit.
- 04
Friendship energy
Peace signs and matching sets suggest a girls' trip, making the clothes feel social and fun.
Full creative breakdown
Who this ad targets
The ad targets young women aged roughly 16 to 25 in the US who shop trend-led fast fashion online and look for good deals. They like loungewear and streetwear, Y2K-inspired graphics and matching sets they can wear with friends. Price-sensitive students and Gen Z shoppers who have browsed Edikted before are ideal, especially for retargeting during the sale.
Copywriting analysis
The on-image copy uses only three words plus a number, which keeps it instantly readable. "Up to" is set small, allowing the brand to advertise the biggest discount while staying accurate, and the disclaimer about comp value covers the claim. "80% off" in heavy capitals carries the message, and "Sitewide" in elegant script softens the hard-sale feel and widens the offer beyond the pictured items. No product name or price appears, so the image sells the mood and the deal rather than a specific SKU. The primary text can then add urgency and point to the matching sets.
Visual design
A bright outdoor photo with natural light and a scenic backdrop feels aspirational and authentic. The three models create a strong horizontal rhythm with contrasting grey, pink and black outfits. White text sits over the busy lower half but stays readable thanks to its size and weight. Mixing a bold sans with a script font adds a fashion-editorial touch to a promotional message.
How to adapt this template for your brand
- Shoot a group lifestyle photo showing your product in several colours.
- Frame the shot so the product's key design detail is the focus.
- Overlay the discount with the number as the largest text.
- Mix a bold font with a script accent for a fashion feel.
- Add a small legal disclaimer if the discount needs clarification.
Tips for fast fashion ads on Meta
On Meta, this suits Advantage+ shopping or catalog-linked campaigns with a Shop Now CTA and sale landing page. Create a 9:16 version for Stories and Reels with the offer kept in the middle safe zone. Retarget site visitors and cart abandoners during the sale and test the offer headline against a product-focused variant. Make sure the "up to" claim and disclaimer match the landing page to avoid ad review issues.
About this creative
This portrait 4:5 image is a lifestyle photo shot outdoors on a sunny day. Three young women stand with their backs to the camera at a railing overlooking dry, scrub-covered hills, likely around Los Angeles. Each wears a matching hoodie and wide-leg sweatpants set with a large rhinestone or embroidered angel-wing graphic on the back and smaller wings on the seat: one in heather grey, one in pink and one in black. They raise their hands in peace signs and playful gestures, adding a carefree, friendship vibe. Across the lower half, white text reads "Up to" in small capitals, "80% off" in very large bold capitals, and "Sitewide" in a flowing white script. A small disclaimer at the bottom notes the discount is based on comp value. The back view puts the focus on the statement graphic and lets viewers picture themselves in the outfit.
Meta ad · 338 × 600 · Fast Fashion
Edikted Up To 80% Off Sitewide Sale Ad
This Edikted ad promotes an up to 80% off sitewide sale with a lifestyle photo of three friends in matching wing-print hoodies and sweatpants. It is an offer and discount image used on Meta to drive quick sales, combining aspirational styling with a bold headline number.
Added
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Details
Ad copy
Primary text
Up to 80% off sitewide 😱 Our cosy wing hoodies and matching sweats are calling. Grab your fave sets before they're gone.
Description
Shop matching sets, hoodies & more
On-image text
UP TO 80% OFF Sitewide · *BASED ON COMP VALUE
Headline ideas for this template
- 1Up to 80% off – everything, everywhere
- 2Matching sets for you and the girls, now 80% off
- 3The wing hoodie you've been eyeing is on sale
- 4Sitewide sale: up to 80% off ends soon
- 5Cosy season just got way cheaper
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
