Key takeaways
- Format: Studio product shot with dog and stat-led headline
- Best for: Launching a new feature or health benefit for an existing product
- Hook: A big, specific statistic about a common pet health worry
- Reuse it: Lead with a striking stat about a pain point your new feature addresses
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Stat-led hook
'Up to 80%' is specific and surprising, making viewers stop and read.
- 02
Health pain point
Allergies are a costly, common frustration, so the benefit feels urgent.
- 03
Happy, healthy dog
The joyful pose shows the desired outcome, not the problem.
- 04
Product in shot
The box at the dog's feet links the stat directly to what you buy.
Full creative breakdown
Who this ad targets
The ad targets owners whose dogs suffer from itching, skin issues or food sensitivities, and owners who worry about health more than breed curiosity. It also targets existing Embark customers or breed-test shoppers by highlighting a new health insight. Health-conscious owners who spend on premium food, supplements and vet care are likely to respond, as are owners of breeds prone to allergies.
Copywriting analysis
The headline follows a 'big claim plus number' pattern. 'Genetics can explain' sets up science, 'up to 80%' delivers the impact, and 'your dog's allergy risk' personalises it. The highlight on the number makes it unmissable. 'Now you can test for it' is a short, empowering resolution that implies newness. Using 'up to' keeps the claim accurate while still bold. The copy doesn't promise to cure allergies, staying in the safe territory of risk insight.
Visual design
The bright yellow background is eye-catching and matches Embark's brand. The dog is cut out cleanly in a playful bow, which creates energy and points toward the product. The black highlight bar on the stat adds strong contrast. Headline top, dog centre, product bottom gives a clear vertical flow. The teal box contrasts well with yellow, making the product easy to spot.
How to adapt this template for your brand
- Find a credible statistic linking your product to a common pain point.
- Put the number in a contrasting highlight bar inside the headline.
- Add a short 'Now you can…' line announcing the solution.
- Shoot a happy subject on a bold single-colour studio background.
- Place the product at the subject's feet or hands for direct association.
Tips for pets ads on Meta
Built for Stories and Reels; also crop to 4:5 for feed with the headline above the dog. Health claims face scrutiny on Meta, so keep 'up to' and back the stat with a source on the landing page. Target interests like dog allergies, hypoallergenic dog food and pet health. Retarget breed-test buyers with this new health message.
About this creative
The vertical creative uses a saturated yellow studio background. At the top left, a bold black serif headline reads 'Genetics can explain up to 80% of your dog's allergy risk', with 'up to 80%' set in white on a black highlight bar for emphasis. Beneath it, an underlined subline says 'Now you can test for it', next to the Embark logo. The centre shows a white dog with a pink collar and tag in a playful bow pose, mouth open and happy, looking straight at the viewer. In front of its paws sits the teal Embark Dog DNA Test box, clearly showing the product. The clean studio look, single dog and product keep the ad simple. The stat introduces a health angle, allergies, which many owners struggle with, positioning the test as more than a breed curiosity.
Meta ad · 338 × 600 · Pets
Embark Vet Dog Allergy Risk DNA Test Story Ad
This bright yellow Story ad from Embark Vet combines a bold health stat, 'up to 80% of your dog's allergy risk', with a studio shot of a happy white dog and the Dog DNA Test box. It introduces a new health feature with a stat-led hook. A strong template for feature launch ads.
Added
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Details
Ad copy
Primary text
Genetics can explain up to 80% of your dog's allergy risk. Now you can test for it with the Embark Dog DNA Test and get insights to discuss with your vet.
Description
New genetic allergy insights from Embark.
On-image text
Genetics can explain up to 80% of your dog's allergy risk | Now you can test for it | embark | Dog DNA Test
Headline ideas for this template
- 1Is Your Dog's Itch in Their Genes?
- 2Up to 80% of Allergy Risk Is Genetic
- 3Now You Can Test Your Dog's Allergy Risk
- 4Get Ahead of Your Dog's Allergies
- 5Allergy Insights From One Swab
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
