White Tesla Powerwall home battery standing above solar panels against a blue sky with Calculate your solar price online text — A clean product shot paired with a self-serve pricing promise lowers the barrier to a solar quote.

Key takeaways

Format: Vertical product shot with a single action-led headline
Best for: Lead generation for self-serve quote or pricing tools
Hook: Find out your solar price yourself, online
Reuse it: Use any hero product with a 'calculate your price' promise

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

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Why this product shot ad works

01
One clear action
The headline tells people exactly what they can do next, which makes the click feel easy.
02
Self-serve appeal
Online pricing removes the fear of a pushy sales call, a common barrier in solar.
03
Premium product focus
The glossy Powerwall centred in the frame signals quality and modern technology.
04
Strong contrast
White text on a navy gradient stays readable on any phone and in any placement.

Full creative breakdown

Who this ad targets

US homeowners researching solar and home batteries who want to see the hardware before committing. The clean product focus suits people comparing brands like Tesla Powerwall or Franklin, early adopters interested in home tech, and households in outage-prone regions who value energy independence. It works well in the consideration stage, for audiences who already know they want solar and are now deciding who to buy it from.

Copywriting analysis

The copy is just five words: 'Calculate your solar price online'. It starts with an action verb, which turns the ad into an invitation rather than a statement. 'Your solar price' makes the message personal and hints that the price depends on the viewer's home, building curiosity. 'Online' is a key benefit because solar buyers often fear long sales processes and home visits. The bold weight on 'solar price online' highlights the value. There is no hype or discount, which makes the brand feel confident and trustworthy. It is a good example of benefit-led microcopy for the top or middle of the funnel.

Visual design

The design is minimal: a centred product, a soft sky and a navy gradient that holds the text. The Powerwall's white surface and slight reflection make it look premium and clean. Solar panels below provide context without stealing attention. A two-weight sans-serif headline and the centred logo create a calm, symmetrical hierarchy that suits Stories and Reels formats. The overall effect feels confident and tech-forward.

How to adapt this template for your brand

Replace the hero product with your own, shot or rendered against a simple contextual background.
Keep the headline short (under eight words) and place it on a dark gradient for contrast.
Highlight one benefit or one action, such as getting a price online.
Put the logo centred under the copy for a clean, premium hierarchy.
Create a square and a vertical version so the same design covers Feed and Stories.

Tips for solar energy ads on Meta

On Meta, use the vertical version in Stories and Reels where the tall product fills the screen, and test it against lifestyle imagery in Feed. On Google Demand Gen and Display, the product-first visual helps brand recall for prospects already searching for home batteries. Keep the copy inside the central safe area and send clicks to a page that matches the promise in the headline, such as an online price calculator.

About this creative

This vertical Sunrun creative puts a white Tesla Powerwall at the centre of the frame, standing tall above a row of dark blue solar panels. The sky behind it is a soft, hazy blue with light clouds, which keeps the background calm and lets the glossy battery shine. The Tesla logo on the front is small but clearly visible, adding brand credibility. The lower third fades into a deep navy gradient, where the copy sits in white: 'Calculate your solar price online', with the second line set in bold. The white Sunrun logo appears below, centred. There is no price, no offer and no clutter, only the hero product and one action. The ad is designed for people who want control over their research: rather than pushing a sales call, it promises a quick online calculator. The minimal look feels premium and modern, matching the tech-forward image of home batteries and solar.

Meta ad · 338 × 600 · Solar Energy

Sunrun 'Calculate Your Solar Price Online' Product Ad

This vertical Sunrun ad uses a product shot of a Tesla Powerwall standing over a row of solar panels, with one clear line of copy: calculate your solar price online. It is a simple, low-friction lead generation ad that invites homeowners to check pricing themselves before talking to sales.

Added 10 Oct 2026