Key takeaways
- Format: Localised offer with social proof
- Best for: Spanish-speaking travellers in Spain and LatAm
- Hook: Entry price 'Desde $1' plus a 15% code
- Reuse it: Translate the copy, swap the code; keep the badge and banner
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Ultra-low entry price
'Desde $1' removes the cost barrier and makes trying an eSIM feel risk-free.
- 02
Social proof up front
Trustpilot five stars reassure new users that the service is trusted by real customers.
- 03
Native-language messaging
Speaking directly in Spanish increases relevance and trust compared with an English ad.
- 04
Code as a memorable hook
ESIM15 links the product name and discount, so it is easy to remember at checkout.
Full creative breakdown
Who this ad targets
This ad targets Spanish-speaking travellers, mainly in Spain but also relevant across Latin America and US Hispanic audiences given the dollar price. It suits young, social-media-active travellers aged roughly 20 to 40 who take selfies, share content and need reliable data abroad. The 200+ destinations claim appeals to multi-country trips, while the first-purchase code targets new customers who have never tried an eSIM and need a nudge.
Copywriting analysis
The headline is split in two: '1 eSIM,' as a hook in the pill, then 'Mantente conectado en más de 200 destinos' as the promise. The structure emphasises simplicity (one eSIM) and breadth (200+ destinations). 'Desde $1' is a classic price-anchor that grabs bargain hunters. The bottom banner uses a clear offer formula: discount amount, mechanism ('con el código') and the code itself. Trustpilot stars act as silent copy, conveying credibility without words. Using a dollar sign in a Spain-targeted ad may cause friction, so euro pricing could be tested.
Visual design
The low-angle city background and selfie pose create energy and a sense of movement. The model sits in the centre and is surrounded by information in the corners: headline top, price badge right, stars left, code bottom. Purple and lime are repeated across the pill, badge and banner for brand consistency, and the pink blazer adds a warm pop. Text has strong contrast against the sky and purple shapes. The layout fills the 4:5 frame efficiently.
How to adapt this template for your brand
- Translate headline and offer into the target language and adjust currency.
- Use a joyful, diverse model interacting with a phone as the centrepiece.
- Add a round price badge with your lowest entry price in your accent colour.
- Place a trust signal (Trustpilot, App Store rating) near the model.
- Close with a bold code banner: discount, 'with code', and the code itself.
Tips for travel esims ads on Meta
Run in Meta Feed at 4:5 for maximum mobile screen space, targeting Spanish-language users in Spain and LatAm separately to localise currency. Use language targeting to avoid serving to non-Spanish speakers. Create a 9:16 Stories version with the code banner above the bottom safe zone. Test Trustpilot proof versus an App Store rating badge. Make sure the landing page is in Spanish and the code auto-applies for a smoother checkout.
About this creative
A portrait 4:5 offer creative in Spanish. The background is a low-angle shot of modern city buildings against a blue-grey sky, which gives a dynamic, urban travel feel. A purple pill at the top reads '1 eSIM,' followed by a bold white headline: 'Mantente conectado en más de 200 destinos'. In the centre, a smiling young woman with playful space buns and a bright pink blazer holds a phone toward the camera as if taking a selfie, radiating confidence and joy. On the right, a lime-green circular badge shouts 'DESDE $1' in purple type. On the left, a Trustpilot logo and five green stars provide social proof. At the bottom, a purple-to-lime pill banner states '15% DE DESCUENTO con el código:' with 'ESIM15' in large bold letters on the lime section. The purple and lime palette is strongly reminiscent of Roamless branding, though no logo appears.
Meta ad · 338 × 600 · Travel eSIMs
Spanish eSIM Ad Template: Mantente Conectado en 200+ Destinos
This 4:5 Spanish-language eSIM ad combines a smiling woman taking a selfie, a 'Desde $1' price badge, Trustpilot stars and a 15% code (ESIM15). It is an offer/discount format for Meta feeds, ideal for eSIM brands localising promotions for Spanish-speaking travellers.
Added
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Details
Ad copy
Primary text
Viaja sin preocuparte por el roaming ✈️ Con una sola eSIM te mantienes conectado en más de 200 destinos, desde solo $1. Usa el código ESIM15 y obtén un 15% de descuento en tu primera compra.
Description
Desde $1. 15% de descuento con ESIM15.
On-image text
1 eSIM, | Mantente conectado en más de 200 destinos | DESDE $1 | Trustpilot ★★★★★ | 15% DE DESCUENTO con el código: | ESIM15
Headline ideas for this template
- 1Una eSIM para más de 200 destinos
- 2Viaja conectado desde $1
- 315% de descuento con ESIM15
- 4Olvídate del roaming en tus viajes
- 5Datos en el extranjero, sin complicaciones
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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