Key takeaways
- Format: Offer card over a lifestyle backdrop
- Best for: Selling one hero data plan to holiday travellers
- Hook: A big plan size plus 'On Sale' urgency
- Reuse it: Swap city, plan size and validity; keep the card layout
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
One plan, no confusion
Showing a single 8GB/90-day bundle removes choice overload and makes the decision quick.
- 02
Lifestyle proof
The couple using a phone at Big Ben shows the emotional payoff: sharing moments abroad without worry.
- 03
High-contrast colour system
Lime green on dark navy creates strong contrast, so the plan size and CTA jump out in a busy feed.
- 04
Built-in CTA button
A visible 'Buy Now' button inside the image primes the action before users even read the ad copy.
Full creative breakdown
Who this ad targets
This ad targets leisure travellers and couples planning city breaks or longer trips, with London used as an aspirational destination. The 90-day validity also appeals to people on extended trips, students abroad and digital nomads who need data across several countries. The sale badge suggests a deal-seeking audience in prospecting or seasonal campaigns, such as summer holidays or year-end travel peaks. It suits travellers aged roughly 25 to 45 who value convenience over the hassle of local SIMs.
Copywriting analysis
The copy is minimal and functional. The header tab, 'Global eSIM & Data Plan', names the category for anyone unfamiliar with eSIMs. The core message is just two numbers, '8 GB' and '90 DAYS', which is exactly what a buyer compares. 'On Sale' adds urgency without needing a specific discount figure. 'Buy Now' is a direct, transactional CTA that fits a bottom-funnel offer. The footer line, 'Travel the world with high speed internet', is a broad brand promise that adds reassurance about speed. The lack of a price is a choice that keeps focus on value, but testing a price would sharpen it.
Visual design
A framed-card layout separates the offer from the busy city backdrop, giving the text a clean, controlled area. The inner photo and outer landscape are both London, making the scene feel cohesive. Information is stacked by importance: photo, plan size, validity, CTA, tagline. The lime accent repeats in the tab, numbers, badge, button and footer, creating rhythm and strong brand recall. Rounded corners and pills give the design a friendly, app-like feel.
How to adapt this template for your brand
- Choose your best-selling plan and make its data size the biggest element on the card.
- Replace London with the destination most relevant to your target audience.
- Use a genuine lifestyle photo of travellers using a phone inside the card frame.
- Add a price or percentage to the 'On Sale' badge to test sharper urgency.
- Recolour the card and accent to your brand while keeping one strong contrast colour.
Tips for travel esims ads on Meta
This square format works in Meta Feed, and a 4:5 version will earn more screen space on mobile. Create destination variants (Paris, Rome, Tokyo) and target people interested in those places. Mention the plan price and validity in the primary text so the ad works even if the image is viewed small. On Google Display, separate the lifestyle photo and offer text into responsive assets. Refresh the backdrop seasonally to avoid fatigue.
About this creative
A square offer creative from Flexiroam set against a sunset view of the River Thames, Westminster Bridge and the Houses of Parliament. A large navy card with rounded corners sits over the scene, topped by a lime-green tab reading 'Global eSIM & Data Plan'. Inside the card is a photo of a smiling couple looking at a smartphone in front of Big Ben, conveying the joy of staying connected while travelling. Below the photo, the plan size '8 GB' is set in huge lime letters, paired with a lime 'On Sale' badge. A dark pill underneath shows '90 DAYS' in white. A wide lime 'Buy Now' button follows, and a lime footer strip with a globe icon carries the tagline 'Travel the world with high speed internet'. The lime-on-navy palette is punchy and on-brand, and the card structure reads like a product listing.
Meta ad · 338 × 600 · Travel eSIMs
Flexiroam eSIM Ad Template: 8GB Global Data Plan On Sale
This square Flexiroam ad combines a happy couple in London with a bold lime-green plan card showing 8GB valid for 90 days. It is a clear offer/discount format for Meta feeds, ideal for eSIM and travel brands that want to sell one hero plan with a lifestyle backdrop.
Added
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Details
Ad copy
Primary text
Exploring London and beyond? Get 8GB of global data valid for 90 days – now on sale. Travel the world with high-speed internet and no surprise roaming bills. Buy your eSIM in minutes.
Description
Travel the world with high-speed internet.
On-image text
Global eSIM & Data Plan | 8 GB | On Sale | 90 DAYS | Buy Now | Travel the world with high speed internet
Headline ideas for this template
- 18GB for 90 days – now on sale
- 2One eSIM for your whole trip
- 3Stay online from London to anywhere
- 4High-speed data, no roaming surprises
- 5Grab your travel data deal today
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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