Key takeaways
- Format: Product shot – licensed collab lineup
- Best for: Brand collaborations and fandom-driven launches
- Hook: Back To Hogwarts plays on back-to-school timing
- Reuse it: Use for any co-branded or themed collection drop
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Fandom does the hook
Harry Potter fans recognise every name instantly, so the ad gets attention from a built-in, emotionally invested audience.
- 02
Identity through houses
Four house designs let fans express which house they belong to, turning a purchase into self-expression.
- 03
Timely wordplay
Back To Hogwarts echoes back-to-school season, making the launch feel well timed in late summer and early autumn.
- 04
Collectible feel
Nine distinct designs encourage buying more than one set, raising average order value.
Full creative breakdown
Who this ad targets
This ad targets Harry Potter fans, mainly women aged 18–35 who grew up with the books and films and still enjoy fandom merchandise. They like expressing identity through house loyalty and themed items, and many collect licensed products. Nail-art lovers who want a fun, conversation-starting manicure for back-to-school, fan events, movie nights or Halloween are a strong fit. The audience is nostalgic, social-media active and likely to share or tag friends.
Copywriting analysis
The copy is minimal because the licensed names do the heavy lifting. "Back To Hogwarts" is a smart double meaning that ties the launch to back-to-school season and the start of a new school year at Hogwarts. The subline, "Our newest Harry Potter collection", signals a repeat collaboration, which builds trust that this partnership is popular. Each design label works as copy: house names trigger identity and creatures like Dementor or Mandrake create curiosity. Trademark symbols and the legal line make it feel official, reassuring fans that it is real licensed merchandise.
Visual design
A moody blue-grey textured background sets a magical, slightly gothic tone without overpowering the colourful nails. The serif headline with underline feels classic and bookish, fitting the source material. The three-by-three grid gives each design equal weight and a clean, catalogue look. Uppercase sans labels keep names readable. Co-branded logos at the top immediately establish the collaboration.
How to adapt this template for your brand
- Lead with both brand logos at the top to show the collaboration
- Write a headline that blends the licensed IP with a seasonal moment
- Design each product variant around a recognisable character, place or symbol
- Use a background texture that matches the world of the IP
- Include licensing credits at the bottom to make the product feel official
Tips for beauty ads on Meta
On Meta, target interest groups around Harry Potter, Wizarding World and fandom merchandise, plus nail-art lovers. Use the 4:5 size in feed and create Stories versions with single designs. Collab ads tend to drive strong comments, so prompt engagement with a question like which house are you. Follow the licensor's approval rules for every creative before launch.
About this creative
This 4:5 portrait ad promotes the Harry Potter × Glamnetic collaboration. Co-branded logos sit at the top, followed by a large serif headline, "Back To Hogwarts™", and an uppercase subline calling it the newest Harry Potter collection, which tells fans this is a follow-up drop. The background is a misty blue-grey texture that feels magical and slightly mysterious. Nine nail designs appear as pairs of tips in a three-by-three grid, each labelled in uppercase: Dementor, Harry Potter, Godric Gryffindor, Mandrake, Helga Hufflepuff, Unicorn Blood, Rowena Ravenclaw, Salazar Slytherin and Lumos. Each design visually reflects its theme, from smoky black swirls to chrome red, leaf-green veins, gold drips and icy blue glow. The four house designs invite fans to pick their own house. A legal licensing line runs along the bottom. There is no price or offer; the licensed IP and the collectible feel carry the ad.
Meta ad · 338 × 600 · Beauty
Glamnetic × Harry Potter Ad: Back To Hogwarts Collection
This Glamnetic ad launches a licensed Harry Potter press-on nail collection. Nine designs inspired by Hogwarts houses, creatures and spells sit in a clean grid on a misty grey background. It is a product shot format that shows how brand collaborations can sell a full range through fandom.
Added
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Details
Ad copy
Primary text
Your Hogwarts letter has arrived ⚡ Our newest Harry Potter collection is here – from Gryffindor red to Lumos glow. Which house are you wearing?
Description
Our newest Harry Potter collection
On-image text
Harry Potter × Glamnetic, Back To Hogwarts™, Our newest Harry Potter™ collection., Dementor™, Harry Potter™, Godric Gryffindor™, Mandrake, Helga Hufflepuff™, Unicorn Blood, Rowena Ravenclaw™, Salazar Slytherin™, Lumos, All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling.
Headline ideas for this template
- 1Which House Are Your Nails?
- 2Hogwarts-Worthy Nails Are Here
- 3Nine Magical Designs, One Collection
- 4Wear Your House On Your Fingertips
- 5Mischief Managed: New Nails Inside
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
