Key takeaways
- Format: Arrow-pointing feature callouts around a diagonal product shot
- Best for: Multi-benefit gummies and supplements for the US market
- Hook: Four bold benefits all pointing to one bottle
- Reuse it: Surround your product with big claims and hand-drawn arrows
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Arrows direct attention
Hand-drawn arrows physically connect each benefit to the product, making the link instant.
- 02
Big type, fast reading
Large condensed capitals let four benefits be read in a single scroll pause.
- 03
Color split adds energy
The diagonal sage and terracotta split creates movement and makes the blue bottle pop.
- 04
And more implies extra value
Ending on And More suggests the benefits go beyond what is listed.
Full creative breakdown
Who this ad targets
This ad targets US adults aged 25 to 50 who want broad daily support from one easy product, especially people who dislike swallowing pills. They are interested in several wellness goals at once, such as energy, stress, immunity and gut health. The playful, bold design appeals to shoppers who respond to clear benefit-led messaging and want convenience over complexity. Many shop in the US via social ads.
Copywriting analysis
The intro line frames the product as both delicious and powerful, addressing taste and efficacy together. Each callout begins with an action verb, Boost, Support, Strengthen and Foster, giving the copy a sense of active benefit. Dagger symbols link each claim to the FDA disclaimer, which is appropriate for US structure-function claims. And More closes with an implied bonus. The CTA, Shop Now, is direct. The label's ingredient list is garbled placeholder text and should be replaced with real ingredients before use.
Visual design
A strong diagonal runs through the background split and the bottle, giving the frame dynamic energy. The cobalt bottle is the boldest color, contrasting with sage and terracotta. Condensed serif capitals in three colors keep callouts readable against each background half. Hand-drawn arrows add a human, editorial touch. The disclaimer is small but legible, and the bordered button anchors the lower middle.
How to adapt this template for your brand
- Split your background diagonally into two brand colors.
- Lay your product along the diagonal so it bridges both colors.
- Write four short benefit callouts, each starting with an action verb.
- Point a hand-drawn arrow from each callout to the product.
- Add a CTA, an And More line and any required legal disclaimer.
Tips for vitamins ads on Meta
On Meta, this layout is effective in feed, and the bold callouts stay legible on mobile. Keep the disclaimer for US supplement campaigns and ensure claims meet ad policies. In Stories, place the callouts in a vertical stack. On TikTok, animate arrows drawing in one by one. For Google Display, reduce to two callouts at smaller sizes to stay readable.
About this creative
This square ad uses a diagonal split background, pale sage green in the upper left and terracotta orange in the lower right. A dark green sentence across the top reads Delicious gummies made with powerful nutrients for comprehensive daily support. A cobalt blue glass bottle with a bamboo lid lies diagonally in the center, filled with colorful gummies. Its pale green label reads Aurora Nutra Super Complex Gummies in dark green and gold serif, with a small, partly garbled ingredient list and 60 gummies. Four large condensed callouts surround the bottle, each with a hand-drawn arrow pointing in: Boost Daily Vitality, Support Stress Relief, Strengthen Immune Response and Foster Gut Health, each with a dagger symbol. Text colors switch between dark green, terracotta and cream to contrast with the split background. A dark green Shop Now button with a gold border sits at the bottom alongside the playful line And More. A small FDA disclaimer runs along the bottom edge.
Meta ad · 1200 × 1200 · Vitamins
Gummy Vitamin Ad Template with Hand-Drawn Arrow Callouts
Aurora Nutra's square ad places a cobalt blue gummy bottle on a diagonal sage and terracotta split, with four big benefit claims pointing to it via hand-drawn arrows. This feature callouts format suits multi-benefit gummy supplements selling in the US with an FDA disclaimer.
Added
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Details
Ad copy
Primary text
Delicious gummies, serious support. Aurora Nutra Super Complex Gummies help boost daily vitality, support stress relief, strengthen immune response and foster gut health, and more. 60 gummies per bottle.
Description
Vitality, stress, immunity and gut
On-image text
Delicious gummies made with powerful nutrients for comprehensive daily support: | BOOST DAILY VITALITY† | SUPPORT STRESS RELIEF† | STRENGTHEN IMMUNE RESPONSE† | FOSTER GUT HEALTH† | ...AND MORE! | SHOP NOW | AURORA NUTRA SUPER COMPLEX GUMMIES | 60 GUMMIES DIETARY SUPPLEMENT | †These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Headline ideas for this template
- 1Four Benefits, One Delicious Gummy
- 2Vitality, Calm, Immunity and Gut Health
- 3The Gummy That Does It All
- 4Daily Support That Tastes Great
- 5More Than Just a Multivitamin
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
