Key takeaways
- Format: Hero product shot with a stat badge and a big benefit headline.
- Best for: Supplements, wellness sachets and functional health products.
- Hook: 'Feel better' promise backed by a precise 94.1% user stat.
- Reuse it: Swap in your packaging, your own proof number and a routine-step line.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Precise numbers feel credible
94.1% reads as measured rather than invented. A decimal point makes the claim feel like real survey data.
- 02
Benefit over hangover
The ad never says 'hangover'. It sells looking good and feeling better, which is more aspirational and policy-friendly.
- 03
Premium packaging as the hero
Matte black sachets against teal look upmarket. The pack itself tells the viewer this isn't a cheap gimmick.
- 04
Positioned as a routine step
'Don't skip the DrinkAid step' borrows skincare-routine language. It turns a one-off purchase into a habit.
Full creative breakdown
Who this ad targets
The ad targets social drinkers aged roughly 25–45 in the UK who go out regularly but have jobs, workouts and weekends they don't want to lose to a bad morning. They care about appearance and wellbeing, buy supplements and are drawn to premium, design-led wellness brands. The 'look good' angle also reaches people heading to weddings, festivals or work events. Targeting would focus on interests like nightlife, festivals, fitness and wellness, with seasonal pushes around holidays and summer.
Copywriting analysis
The headline 'Look good, feel better.' is a two-beat promise that leans on wellbeing rather than the drinking itself, which keeps it aspirational and helps with alcohol-related ad policies. 'We can help.' is short and empathetic, acknowledging the problem without naming it. The sachet slogan 'Drink, Enjoy, Recover' gives permission to enjoy while selling the fix. The stat '94.1% of users experienced better next days' is the persuasion engine: specific, plural 'next days' hints at longer recovery benefits. The closing line 'Don't skip the DrinkAid step' frames the product as a ritual, similar to skincare routines. Note that the stat should be substantiated, as health claims are regulated in the UK.
Visual design
A tight, three-colour palette of teal, dark green and cream keeps the ad calm and premium, while the black sachets provide maximum contrast as the focal point. Typography scales dramatically, with 'feel better.' set huge to create an instant read. The outlined box and cream circle act as two separate badges that guide the eye from headline to product to proof. The diagonal stacking of the sachets adds movement and depth, and the subtle paper texture softens the flat background.
How to adapt this template for your brand
- Shoot your product packaging flat-lay style, stacking two units diagonally for depth.
- Write a two-part benefit headline and enlarge the second half for emphasis.
- Add a short reassurance line in an outlined box, like 'We can help.'
- Place your strongest proof number in a contrasting circle badge beside the product.
- Close with a routine or habit line in a corner to encourage repeat use.
Tips for health & fitness ads on Meta
On Meta, check alcohol-related ad policies and set age targeting to 18+ (or 25+ to be safe), avoiding language that encourages excessive drinking. Run this in feed and as a static carousel card alongside ingredient and review cards. Time spend toward Thursday to Saturday and holiday periods when intent is highest. Test a version that leads with the 94.1% stat as the headline, and keep any health claim substantiated to stay compliant with UK advertising rules.
About this creative
This square DrinkAid ad promotes a hangover recovery supplement sold in single-serve sachets. The background is a muted teal with a subtle paper texture. At the top, a dark green headline reads 'Look good, feel better.', with 'feel better.' set much larger to dominate the frame. Below it sits 'WE CAN HELP.' inside a cream outlined box, like a reassuring stamp. Two matte black sachets overlap diagonally in the center, printed with 'DRINK · ENJOY · RECOVER', the spaced-out DRINKAID wordmark and cream labels for 'Complete Alcohol Defence'. A cream circle on the right carries the proof point: '94.1% of users experienced better next days.' In the bottom left corner, a softer line closes the ad: 'Don't skip the DrinkAid step.' The overall tone is premium and calm rather than party-loud, positioning the product as a sensible routine step for people who enjoy a night out but still want to function the next day.
Meta ad · 1200 × 1200 · Health & Fitness
DrinkAid Hangover Supplement Ad: Product Shot Template
This DrinkAid ad sells a hangover recovery supplement with two black sachets, a bold headline and a 94.1% customer stat. It's a square product-shot creative for Meta feeds. Use it as a template for supplements, wellness sachets or any product where a single proof number does the persuading.
Added
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Details
Ad copy
Primary text
Big night planned? Don't skip the DrinkAid step. Take a sachet before bed and wake up ready for the next day. 94.1% of users said their next days felt better.
Description
The complete alcohol defence in one sachet.
On-image text
Look good, feel better. | WE CAN HELP. | DRINK ENJOY RECOVER | DRINKAID | COMPLETE ALCOHOL DEFENCE | COMPLETE DEFENCE | 94.1% of users experienced better next days. | Don't skip the DrinkAid step.
Headline ideas for this template
- 1Enjoy the night. Keep the morning.
- 2Your new pre-bed ritual after a night out
- 394.1% of users felt better the next day
- 4Don't let Saturday steal your Sunday
- 5Drink. Enjoy. Recover. In that order.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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