Key takeaways
- Format: Talent offer: actor cutout beside a framed text panel with a bonus badge.
- Best for: Fan conventions, TV fandom tie-ins and co-branded partner giveaways.
- Hook: "A chance to meet Misha Collins" for a fanbase that values personal access.
- Reuse it: Split the canvas: person on one side, framed copy on the other, badge for the bonus.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Personal access for a superfan base
Supernatural fans are famously devoted, and a meeting with a lead actor is the most valuable prize you can offer them.
- 02
Split layout reads fast
The face draws the eye on the left, then the panel delivers all the facts on the right without competing with the photo.
- 03
Badge for the bonus
The round sticker-style badge makes the signed DVD box set feel like an extra gift and breaks up the rectangular layout.
- 04
Co-branding builds trust
The Creation Entertainment logo tells fans the prize is legitimate, since they know Creation runs the official conventions.
Full creative breakdown
Who this ad targets
The ad targets Supernatural fans, a large and active community that has stayed engaged long after the show ended, spanning millennials and Gen Z who discovered it on streaming. Many are convention-goers who travel for fan events, so travel plus Gold passes is highly relevant. It also reaches fans of Misha Collins' own projects and charity work, an audience already familiar with cause-driven fandom.
Copywriting analysis
The copy leads with access rather than objects: "a chance to meet" comes before any prize list, setting up the emotional payoff. The actor's name is the largest and only gold headline, followed by the full convention title, which fans will recognize as the official event. Location and dates are separated onto their own lines for quick scanning. The prize line explains travel and Gold passes for the winner and a guest, though it contains a small grammar slip, "Prize Include" instead of "Prize includes". The bonus is moved into a badge with "Plus", keeping the main panel focused. As with other HeadCount ads, voting isn't mentioned on the image.
Visual design
The design pairs a natural, warm cutout photo with a dark, formal text panel framed by a thin gold art deco border, a style that hints at classic Hollywood and convention signage. Gold and white type on charcoal gives a premium, evening-event feel. The tan circular badge adds a contrasting accent and a tactile, sticker-like quality. Logos are grouped neatly at the bottom with a vertical divider for the partnership.
How to adapt this template for your brand
- Use a high-quality cutout photo of the talent, cropped from the knees or waist up.
- Create a dark panel with a thin decorative border next to the photo for the copy.
- Lead with "a chance to meet" and the talent's name in the accent color.
- List event, city, dates and inclusions on short separate lines.
- Put the bonus prize in a round badge and show partner logos side by side at the bottom.
Tips for advocacy ads on Meta
For Stories, make sure the badge and logos stay above the bottom reply area and the actor's face stays clear of the top bar. Fandom audiences respond well to interest targeting around the show, its cast and fan conventions. Proofread prize copy carefully, since fans will notice and comment on typos. Include the full official rules link in the landing page and keep the Meta release text on the creative or in the ad copy.
About this creative
This vertical ad is a collaboration between HeadCount and Creation Entertainment. On the left, a cutout photo of Misha Collins in a light denim jacket over a black shirt smiles toward the camera, hands in his pockets, taking up nearly half the frame. To the right, a dark charcoal panel with a thin gold art deco border holds the text. It starts with "Take action for a chance to meet" in white, followed by "MISHA COLLINS" in large gold serif capitals. Below, "at The Road So Far... Supernatural Convention" appears in white, then "Nashville, TN" and "May 21-23, 2027" in gold. Next comes the prize detail: travel and Gold convention passes for the winner plus a guest. A round tan badge overlaps the bottom corner of the panel, announcing a signed Supernatural DVD box set. The HeadCount and Creation logos sit side by side at the bottom, above the legal fine print.
Meta ad · 338 × 600 · Advocacy
HeadCount Misha Collins Supernatural Convention Ad
This co-branded HeadCount and Creation Entertainment Stories ad offers a chance to meet Misha Collins at The Road So Far Supernatural convention in Nashville. A cutout of the actor beside an art deco text panel and a round bonus badge makes it a strong template for fan convention and TV fandom giveaways.
Added
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Details
Ad copy
Primary text
Hunters, assemble 🚗 Take action with HeadCount for a chance to meet Misha Collins at The Road So Far... Supernatural Convention in Nashville, May 21–23, 2027. The prize includes travel and Gold convention passes for you and a guest, plus a signed Supernatural DVD box set.
Description
Travel, Gold passes & a signed DVD box set.
On-image text
Take action for a chance to meet / MISHA COLLINS / at The Road So Far... Supernatural Convention / Nashville, TN / May 21-23, 2027 / Prize Include travel & Gold convention passes for winner + guest / Plus a signed Supernatural dvd box set / HEADCOUNT | CREATION ENTERTAINMENT / NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. (official rules and platform disclaimer)
Headline ideas for this template
- 1Meet Misha Collins at The Road So Far
- 2Gold Passes, Travel and a Signed Box Set
- 3Saving People, Hunting Things, Winning Prizes
- 4Your Nashville Convention Trip Is Covered
- 5Take Action for a Chance to Meet Misha
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
