Key takeaways
- Format: Studio product shot comparing two colourways
- Best for: Launching new colours or seasonal editions of a product
- Hook: New Sounds, New You ties a product update to self-expression
- Reuse it: Swap in any two colour variants on a tonal background
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Colour is the news
Showing two new colourways side by side makes the update obvious without reading any copy.
- 02
Tonal background
The sage backdrop echoes the olive pair, creating a cohesive, premium palette that feels like a fashion campaign.
- 03
Personal headline
New You turns a product refresh into a statement about identity, encouraging the viewer to choose a favourite.
- 04
Text kept to one corner
Copy in the lower left leaves the products uncluttered, so the craftsmanship stays visible.
Full creative breakdown
Who this ad targets
This ad targets style-conscious buyers aged roughly 22 to 45 who already value premium noise-cancelling headphones and want something less generic than black or silver. It also speaks to existing fans of the brand who might upgrade or buy a second pair because of a new colour. Commuters, remote workers and frequent travellers who see headphones as part of their outfit are a strong fit, as are gift buyers looking for a distinctive present.
Copywriting analysis
The headline New Sounds, New You. uses parallel structure and a full stop to feel confident and fashion-like. It cleverly links the product (sounds) to the buyer (you), suggesting that a new colour is a small act of reinvention. The subline Fresh tones. Total immersion. does double duty: fresh tones refers to both colour and audio, while total immersion reminds the viewer of the noise-cancelling core benefit. The copy avoids specs and stays aspirational. The CTA Shop Now is straightforward. A stronger version might name the colours in the primary text or add urgency such as limited edition to drive faster action.
Visual design
The composition places the two headphones slightly offset in a diagonal, with the brown pair forward and larger to create depth. A seamless sage background and soft shadows deliver a premium studio look. All text sits in the lower left in white, using a bold sans serif headline and a lighter subline. The white pill button mirrors the text colour. The muted earthy palette of green, brown and sage feels modern and fashion-led.
How to adapt this template for your brand
- Shoot or render your product in two colour variants against a seamless backdrop.
- Pick a background colour that matches one variant and contrasts with the other.
- Write a two-part headline that links the product to the customer, like New Colours, New Mood.
- Keep all text in one corner with high-contrast colour.
- Test a version with the colour names added as small labels under each product.
Tips for headphones ads on Meta
This creative fits Meta feed placements and Instagram Shopping posts, where you can tag each colourway separately. For Stories, extend the sage background vertically and place the text in the lower third. A carousel version with each colour on its own card works well for showing details. On Google Shopping and Display, use the clean product version without text to meet image policies.
About this creative
This creative features two premium over-ear noise-cancelling headphones standing upright side by side on a seamless sage green studio background. The left pair is olive green, the right pair is deep chocolate brown, and both show a subtle embossed logo on the ear cups. Soft directional light creates gentle shadows on the floor, giving the shot a calm, editorial feel. In the lower left corner, a bold white headline reads New Sounds, New You., with a lighter subline underneath: Fresh tones. Total immersion. A white pill-shaped Shop Now button sits below the text. The background colour is chosen to harmonise with the green pair while making the brown pair stand out, creating a tonal, fashion-inspired palette. The ad positions headphones as a style accessory, inviting the viewer to pick the colour that matches their personality.
Meta ad · 1200 × 1200 · Headphones
Headphones Ad Template: New Colourways Product Shot
This square headphones ad shows two over-ear headphones, one olive green and one chocolate brown, on a soft sage backdrop. The product shot format is ideal for announcing new colourways or seasonal editions. Use it as a template for Meta ads that sell style and personal expression alongside immersive sound.
Added
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Details
Ad copy
Primary text
New season, new sound. Our over-ear headphones now come in fresh olive green and rich chocolate brown – same immersive noise cancelling, all-new tones. Which one is you?
Description
Fresh tones. Total immersion.
On-image text
New Sounds, New You. | Fresh tones. Total immersion. | Shop Now | BOSE (logo on ear cups)
Headline ideas for this template
- 1Two New Shades of Silence
- 2Pick Your Colour, Keep Your Calm
- 3Olive or Cocoa? Choose Your Sound
- 4Fresh Colours, Same Immersive Sound
- 5Style Your Silence
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
